SherrI Crawford
Myrtle Beach, SC 29579
Phone: 843-***-****
Email: acpzz6@r.postjobfree.com
Experience
Waccamaw Management, LLC
Community Property Manager
Responsible for maintaining the common elements of
seven single family communities in the Myrtle Beach
area with 90-500+ homes. Establish relationships
and act as a liaison between the Developer, Board
of Directors and Homeowners. Obtain bids and
contracts for repairs, capital projects, insurance
and reserve studies. Arrange for maintenance,
repairs and replacement of any common area element
as needed. Weekly site visits as well as
responding to emergencies. Provide guidance and
advice to the board and to the community
association on policy issues. Prepare an annual
budget for each property as outlined by the
Governing Documents Prepare monthly financial
reports for Board review. Prepare a quarterly
newsletter, working with ad hoc committees for
input. Send out frequent e-blasts to homeowners
regarding current events, emergency and safety
information. Frequent dispute resolution and rule
enforcement within each community.
Classic Golf Group
2007-2014
Director of Marketing
Responsible for creating, implementing and
measuring the success for four golf courses thru
creating a comprehensive marketing, communication,
social media and public relations program that will
enhance the overall image, brand and position
within the marketplace. Built and sustained key
relationships within the golf community. Implement
a golf packaging division that includes managing
daily operations, budgeting and marketing.
Maintained positive growth of the golf rounds
during challenging economic times with a decreased
marketing budget. Utilize creativity to maximize
sales with little or no added expense. Developed
and managed competitive rate structure through
market research for four golf courses and
implemented using industry specific software.
Tanger Factory Outlet Centers, Inc.
1998-2006
Marketing Director-Myrtle Beach, SC
2004-2006
Created, designed and implemented marketing plans
for two 400,000 square foot outlet shopping
centers. Planned and managed a $1.4 million dollar
annual budget. Handled all public relations, media,
press releases, and community relations for the
Myrtle Beach market. Established local
relationships with community partners, resulting in
successful cross-promotions. Attended local,
regional and national events to increase brand
visibility. Effectively worked and communicated
with tenants, contracted services, corporate and
fellow employees. Worked closely with national
media agency to secure annual media buys.
Responsible for proofing print ads and radio copy.
While in this position, center traffic increased by
23 percent due to successful planning and execution
of marketing efforts.
General Manager-Myrtle Beach, SC
2002-2004
Recruited internally to open new outlet center from
pre-construction. Effective communication with
construction and contractors throughout the
building phase. Responsible for all aspects of
management of the outlet center. Planned,
organized and implemented a major grand opening and
ribbon cutting event including appearances of the
Governor of South Carolina and several other
dignitaries. Responsible for hiring, training,
supervising and motivating an in-house maintenance
staff, contracted security, operations manager,
administrative support and customer service
representatives. Supervised on-site specialty
leasing tenants concerning all aspects of lease
compliance. Planned and implemented marketing plan
to attract shoppers to the center. Handled all
aspects of marketing and operational budgets,
forecasting and reporting.
General Manager-Locust Grove, GA
2001-2002
Responsible for all aspects of the overall
management of a 260,000 square foot outlet center.
Hired, trained and managed Assistant General
Manager, Administrative Assistant and Customer
Service Representatives. Prepared annual marketing
and operational budgets, forecasts and various
reports requested by corporate office. Planned and
implemented marketing plan to increase shoppers to
the center. Held position of Chairman of the Board
for the Henry County CVB.
Marketing Coordinator-Greensboro, NC
2000- 2001
Acted as liaison for individual centers and
corporate contacts garnering participation on
national marketing programs. Maintained and
updated the company website. Assisted the
Assistant Vice President of Marketing by
maintaining job responsibilities while on maternity
leave of absence.
Assistant General Manager- Sevierville, TN
1998-1999
Eagle's Eye, Inc.
1988-1998
District Sales Manager of a seven state territory
Education
1983-1987 East Tennessee State University Johnson
City, TN
Bachelor of Science., Political Science
Member of Phi Mu Sorority, Campus Activities Board
member, Panhellenic Executive Board member, Student
Government, Rho Lambda Honor Society and Greek
Judicial Board member.
Professional Affilitations
Georgetown County Chamber of Commerce Board of
Directors
North Myrtle Beach Chamber of Commerce Board of
Directors
Leadership Grand Strand graduate, Class of XXVI