Sales Account Executive
Resume:
Robert Nalley
** **** **** **., ******* Island, S.C. 29585 acp973@r.postjobfree.com 443-***-****
QUALIFICATIONS PROFILE
Goal-driven, dedicated, and innovative professional, with extensive experience in providing outstanding client
service, while managing and coordinating new business development activities. Adept at pitching creative concepts
that accurately accommodate client needs. Proactive planner skilled at anticipating potential issues and developing
solutions to ensure smooth and seamless operations.
Areas of Expertise
Consultative Sales Cold Calling and Prospecting New Business Development Research and Management
PROFESSIONAL EXPERIENCE
Business Development Manager
2009 2015
BRIARHILL ENTERPRISES SISTERSVILLE, WV
Researched and developed new business opportunities consistently expanding our business footprint.
●
Formulated and implemented sales initiatives, marketing strategies and campaigns; tracked performance to
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achieve objectives and enhance organization effectiveness.
● Supervised the divestment of underperforming businesses creating a more diverse and flexible company.
● Provided required training sessions to sales and marketing teams.
Account Executive
GRASONVILLE BROADCASTING ANNAPOLIS GRASONVILLE, MD 2008
● Demonstrated competence in acquiring local and regional new businesses for both on-air and online
placement.
● Collaborated with advertising agencies and local marketing representatives in meeting all deadlines.
● Managed the account’s budget and copy preparation, while guaranteeing accuracy and compliance with
guidelines.
Digital Advertising Executive
CAPITAL GAZETTE COMMUNICATIONS ANNAPOLIS, MD 2007–2008
● Responsible for managing local and regional new business development activities.
● Displayed outstanding skills in handling all facets of website advertising, including ad creation, placement,
booking and analytics.
● Consistently met and surpassed revenue targets while maintaining superior level of customer satisfaction.
Sports Marketing Executive
RED ZEBRA BROADCASTING-REDSKINS RADIO SILVER SPRING, MD 2007
● Responsible for the overall planning, coordination, and employment of advertising campaigns for national,
regional, and local clients.
● Managed the account’s budget and copy preparation, while guaranteeing accuracy and compliance with
guidelines.
● Maintained constant contact with clients to monitor and keep updated on the campaign’s progress.
Advertising Account Executive
BRISTOL BROADCASTING COMPANY BRISTOL, VA 2002–2007
● Proactively interfaced with clients concerning budgetary requirements, limitations, need for copy updates,
campaign changes, and invoicing issues.
● Collaborated with advertising agencies and local marketing representatives in meeting all deadlines.
● Accomplished key tasks of monitoring the effectiveness of campaigns.
Regional Account Executive
SPROUSE BUILDING PRODUCTS INC. NEW MARTINSVILLE, WV 2001–2002
● Managed mid-atlantic regional sales for a mid-sized vinyl window and door company, which resulted to sales
opportunities growth, primarily with large retailers.
● Rendered assistance in facilitating sales training and product knowledge to produce a win-win scenario.
Assistant Golf Course Superintendent
PGA TOUR INC. Tampa, Fl/Bethesda, Md. 1991-2000
● Assisted in development of annual operating budget and plans for maintenance and capital improvement
projects.
● Responsible for all phases of Golf Course Maintenance and Agronomic operations, cost control, and personnel.
● Instrumental in preparation of the course and accompanying infrastructure for more than 20 PGA and Senior
PGA Tournament events including being the on-site liaison for the broadcast media, news media, and vendors.
EDUCATION, CREDENTIALS, AWARDS
Studied Political Science West Virginia University Morgantown, WV
Accounting and Data Processing Certificate
1994 Employee of the Year PGA Tour/TPC Avenel
2004 Salesperson of the Year Bristol Broadcasting
2006 Salesperson of the Year Bristol Broadcasting
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