Project Manager Marketing

Priti Gala

acp0ps@r.postjobfree.com 732-***-****

Overview

• A Digital expert with Product Marketing Manager with over 15 years of experience in Business, and more than 8

years in Digital Management ( Website, SEO, Google Analytics)

• As a Digital expert, strategize, manage development, implementation and track (ROI) post-successful Digital

Marketing programs/strategies.

Proficiencies

• SEO, SEM, Google Analytics • Project management, Global Exp.

• Website Management, E-Commerce • Vendor Management

• Campaign Management • Microsoft Project Plan

• Product launch, pricing, purchasing, Budgeting • Salesforce.com, CRM Implementation

•

and merchandising, Branding SharePoint, Social Networking site strategies

• Advertising, Targeted Marketing • FrontPage, HTML, MS Excel, MS Word, MS Outlook,

• Marketing Communications (External & Internal) Power point, Dbase, C

• ERP, Distributors • Publisher, Photoshop, Page Maker, Coral Draw, Flash,

Dreamweaver

Education

MBA (Marketing and Global Management), Centenary College, NJ

Associates - Diploma in DTP and Web Designing, Compucraze Training Institute

Diploma in Marketing Management, Welingkar Institute of Management Development and Research

BS in Accounting, University of Bombay.

Professional EXPERIENCE

Senior Digital Project Manager, Bristol-Myers Squibb 10/14-Present

Plainsboro, NJ

• Senior digital project manager, creating SOW's, managing budgets and timelines, successfully complete multiple

projects simultaneously from concept to completion on variety of platforms including but not restricted to

Responsive design Websites, SharePoint portal sites, Rich Media Banners, IVA's, email marketing, videos

• Collaborate with cross functional team leads for IT, account executives, channel marketing, eMarketing Services,

medical specialists and external agencies to execute business partner objectives

• Design functional requirements and write formal documents to be utilized by cross functional teams for guidance

including business approval, development, SIT and UAT testing. Trained junior producers to write formal

functional requirements documents.

• Senior project manager for website UX and UI design for internal and external BMS websites including BMS

Medical Information Online, Brand websites.

• Work experience includes leading projects addressing diverse target audience including HCP’s, patients, payers,

sales reps/MSLs, brand marketers and medical specialists.

• Ability to translate a creative brief into a design that solves the client’s marketing/communication needs that

resonates the brand strategies.

• Works with Interactive Studio Manager to ascertain client’s needs and provide innovative functionality solutions

for assigned projects, take Brand projects through BMS LMR process.

• Works with team leads to troubleshoot and solve project issues

• Performs work on multiple projects simultaneously

• Work seamlessly with internal and external agencies, global cross functional teams

Project Manager, Panash LLC 10/11-10/14

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Priti Gala

acp0ps@r.postjobfree.com 732-***-****

SOMERSET,NJ

Worked as Project Manager for Multiple clients:

• Lead Digital Marketing Strategist, providing presales support, Website Management for Businesses based on

Analytics insights (Sight usage, site content analysis, referrers and Quality assurance)

• Strategic partner to clients and identify analytics initiatives to support strategy development for website content

management (based on the SEO/SEM and test results on Google analytics). Liaison between business and the

developer, technical team.

• Website Management for multiple businesses including, branding, website content, designing landing pages

(based on the test results on Google analytics), running inventory of all canonical URLs and audit them, create

goals, audit page designs and CTA’s, social media platforms, leveraging customer insights through market

research, marketing/advertising and Marketing Communications using Microsoft Project.

• Lead the campaign management from inception (campaign strategy creation) to reporting ROI on various

channels of marketing campaigns. Redirect Strategies based on the reporting results via KPI’s for website type or

business goal for the website.

• Leading and facilitating lead, demand generation via inbound marketing.

• Assist with Strategic direction to migrate to cloud based sales force CRM implementation of VEEVA CRM

System.

Product Manager (Project, Product, Marketing Manager), EssayEdge 02/11-10/11

LAWRENCEVILLE,NJ

Product Management:

• Performed Competitive analysis on products and companies influencing assigned product performance for

Global Ecommerce Business.

• Developed Business cases to justify investment along with appropriate cost benefit analysis documentation.

• Constantly worked to understand business markets, collect market data and implement successful actions

for existing and new products managing multiple timelines.

• Designed new product strategy and roadmap to meet profitability goals.

• Generated ideas about website improvements (responsive web designing) to give visitors optimal viewing

experience and lower barriers to purchase to up-sell and cross sell based on the usability.

Project Management:

• Led weekly tactical status meetings with the team. Successful liaison between the technical teams and the

KOL.

• Owned the product development effort for our products and websites.

• Set/managed multiple deadlines and budget Develop and maintain prioritized feature list for

enhancements and maintenance of ecommerce site using Microsoft project and

• Rolled out fully functional international website (with dual GUI) - from requirement gathering to creating,

approving design of the site, testing and launching the site. Working with the complete development life

cycle (SDLC).

• Worked with data hands on Development, test and production environment.

• Tested the website in beta environment on cross platforms and cross browsers compatibility.

• Lead development and corporate technology teams throughout the product development cycle on behalf of the

business.

• Created and implemented Digital strategies, managing multiple project deadlines whilst keeping the

Management updated.

• Managed the implementation of SEO recommendations of vendors: get organic page ranking on first page of

Google search, running inventory of all canonical URLs and audit them, Initiate projects for SEO improvement

of web pages, strategies and plans for link building.

• Created, implemented, and maintained mobile iPad compatible applications and websites

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Priti Gala

acp0ps@r.postjobfree.com 732-***-****

• Tested various pages throughout the website utilizing A/B testing and MVT testing

o Changed the strategies based on the results

Marketing Management:

• Define, develop and track the various multi-channel marketing programs.

• Managed the tactical execution and measurement (ROI) of online marketing initiatives.

• Managed the output and prioritization of marketing and creative collateral with inbound vendors

• Tracked and managed the effectiveness of variety email (using ExactTarget a SaaS) marketing campaigns,

Affiliate marketing, social media, SEO recommendations and PPC campaigns in all markets within Google

Analytics and excel.

• Email Marketing Campaigns: Managed creation and implementation of the variety of kinds of triggered

email marketing campaigns depending on the customer status of different stage in sales cycle, including

vertical marketing, drip marketing, inbound marketing to mention some strategies

• Conducted regular surveys to gather customer and potential customer data with inside vendors

Worldwide CTS Product Marketing Associate, Ortho Clinical Diagnostics, Johnson & 06/09-07/10

Johnson Company

raritan,nj

Product Management:

• Developed plans and programs that will maximize consumer acceptance, market penetration and the profitability

of a particular product/ brand, or small group of related products working within compliance and GxP standards.

• Ensure global replication of the US marketing collaterals and strategies but in compliance with local

government.

• Work closely with the medical affairs for the CRM implementation, micro mining data.

• Analyzed and implemented profit-driving strategies and planning, including new service level development,

pricing, promotions, internal associate education and training, competitive analysis, and performance analysis.

Work with promotion team to ensure best product selection.

Project Management:

• Acted as business liaison across geographically dispersed teams (brand, creative, technical) and vendors to

plan, develop and manage the external site content.

• Owned, managed create and deliver a complete fully functional Website using SharePoint technology,

managed the website content.

• Implemented and tracked results of plans/incentives.

• Work with Creative/Graphic, Marketing, and Legal for on-time execution

• Designed and implemented "Customer Service Guides" to align customer expectations with service offerings

under GxP guidelines.

• Worked on various projects requiring adapting quickly to changing customer/business needs in Marketing

communications, brand management for implementing vertical marketing strategies and various other

marketing operations

Marketing Management:

• Define, develop and track the ROI on various multi-channel marketing programs.

• Worked with External Graphic Agencies to achieve: development of the marketing collaterals such as

podcasts, brochures, newsletters, across departmental communications

• Ensured relevant content of promotional material/graphic material submittal and approvals through

review committee for FDA compliant environment.

o Also make them mobile, tablet, ipad compatible

• Composed Service marketing communications for customers as well as internal departments globally.

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Priti Gala

acp0ps@r.postjobfree.com 732-***-****

Product Marketing Manager, Architectural Iron Designs, Inc. 04/06-10/08

plainfield,nj

Product Management:

• Directly reported to the CEO of the company dealt with multiple product line launches.

• As a Product Manager, own the development and execution of the full outbound and inbound marketing life

cycle.

• Managed all the aspect of product – launch, pricing and purchasing both for Ecommerce site and Retail

front.

• Built product message, create brand awareness, positioning and value proposition that is relevant for

defined customer and market opportunities. Product positioning based on changes in sales.

Project Management:

• Update website and website pages for responsive web designing based on GA findings, create goals, sales

funnels, audit web pages, CTA’s to name a few.

• Interfaced with design team, production, e-commerce business, and other internal partners to ensure

timely and cost-effective execution of a compelling and pertinent launch of New Website and Database

Integration with MAS90 ERP Solution.

• Managed the overhaul of the website using Microsoft project.

• Constantly monitor website to keep it updated using responsive design technique.

Vendor Management:

• Worked successfully with geographically dispersed cross-functional teams in all relevant departments

across the organization.

• Worked successfully with all vendors/ Marketing agencies to create marketing collaterals for sales support using

share point technology.

• Worked with outside marketing agencies and vendors to create new product postcards/brochures, sales

tools, SEO recommendations, PPC, Website updates.

• Developed marketing collateral and supervise graphic design and production of promotional materials for

B2B and B2C audiences, incorporating new brand image.

Marketing and Event Management:

• Define, develop and track the various multi-channel marketing programs and Digital strategies based on

periodical findings of ROI on these various channels.

• Managed merchandising the product on the shelf floor as well as online also set scene for the display in the

events at trade shows focusing on vertical marketing.

• Managed creation of Monthly Email newsletter.

• Marketing Communications /PR: Developed articles, advertisements and announcements for various relevant

Trade Magazines, Events.

• Execution of the direct mail, email and newsletter circulation for the customer’s base depending on the

B2B and B2C. Managed creation and implementation of the variety of kinds of triggered marketing campaigns.

• Helped develop compelling mock-ups, sites in the showroom-merchandiser.

• Spearheaded efforts to develop in-house tools to automated and streamline SEM, SEO-related activities to

increase profitability while providing more value to clients.

• Maintained inventory database on website.

• Managed Preferred Customer Program: Create monthly reports for Customer sales analysis.

• Accordingly find lost customers, active customers, potential leads and follow up with customize marketing plan

for each group type.

• Articulated executive level quarterly Sales analysis reports for Products.

• Performed Targeted Marketing by Developing and implementing strategies for target marketing to certain

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Priti Gala

acp0ps@r.postjobfree.com 732-***-****

industries in the local market- glass contractors, architects, builders, all the email marketing activities using the

Sage ACT CRM system.

Marketing Manager, 4BSoft Inc. 02/04-01/06

bridgewater,nj

• Guided in short-term and long-term marketing strategies, programs and tactics associated with marketing to

Pharmaceutical Clients, Telecom Industry, Banking and Insurance Industry

• Developed general awareness on advertising and media, and target media programs

• Integrated marketing campaigns (email and direct mail) to impact growth within current customer base

• Created marketing collateral, existing account revenue expansion, and business development lead generation

• Managed marketing budget allocations

• Worked successfully with all vendors/agencies

• Worked successfully with cross-functional colleagues in all relevant departments across the organization

• Tracked and improved marketing data sources

• Provided CRM data maintenance and support (in-house system)

Assistant Project Manager, Mackenzie Keck, Inc. 05/03-01/04

hackettstown,nj

• Successfully developed and implemented project requirements for upcoming multiple projects for the company

• Coordinated all aspects of project launch

• Drafted and designed company sales brochures including sales kits and product catalogs

• Conceptualized promotions to increase sell-through in the retail channel by gathering list of target retail

accounts, including direct mail circulation list analysis and execution

• Help completed projects on time and under budget with an increase of production with few or no interruptions to

existing customers

• Communicated regularly with team members and Field members

• Created financial documents of projects

• Provided administrative support for the project management department

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Priti Gala

acp0ps@r.postjobfree.com 732-***-****

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