Sales Manager
Resume:
Jeffrey M. Greene
Digital Imaging Specialist
Sammamish, WA
www.jeffreymgreene.com
Summary
I am a passionate photography and digital imaging professional with over thirty years of professional
experience in the photography business. My career has included roles in retail sales, management,
education, and product evangelism. My work experience ranges from self-employed entrepreneur to
corporate marketing manager.
Professional Experience
Digital Imaging Specialist 2001 - Present
Sammamish, WA
Actively engaged as a digital imaging consultant providing education, training, and editorial services to
clients in the digital imaging space.
Current clients include:
Canon, USA Instructor 2013 Canon EOS Immersion Program
Omega Photo Specialists Bellevue, WA Sales / Digital Marketing
MacNeil / Lehrer Productions Instructor Education & Training Seminars
University of Washington Instructor 2012 Advanced Digital Imaging Certification
Werner Publishing W riter Digital Photo magazine
Peachpit Press Technical Editor DSLR Video Handbook, et al
Sybex, Inc Technical Editor Real World Digital Imaging, et al
Werner Publishing W riter / Photographer Digital Photo magazine
ImageWest Photography & Design 1992 - 2007
Paso Robles, California
Sammamish, Washington
Over fifteen years of professional photography experience specializing in portraits, photojournalism, and
commercial photography.
Owner / Professional Photographer
Own and operate a thriving full service studio for portraits, advertising and commercial
photography.
Developed a business plan that anticipated cyclical customer flow, analyzed overhead expenses
and initially reinvested 40% of earnings into advertising and promotion.
Forged long-term synergistic client relationships with local public relation firms, charitable
organizations and city, county and state government agencies.
Provided consulting services as a first adopter of digital technology providing in depth training on
Photoshop, color management, printing, and file management to professional photographers and
enthusiasts making the transition from film to digital.
Microsoft Corporation 2005 - 2009
Rich Media Group, Office of the CTO
Redmond, WA
2007 – 2009
Industry Marketing Manager
Successfully managed the following programs that created partner relationships increasing visibility and
adoption of Microsoft Expression Media 2, Phase One Capture One 4, and Microsoft Pro Photo Tools.
Significantly increased SEO and SEM metrics for awareness, adoption, and sales of these “Best of
Breed” digital imaging workflow solutions.
Microsoft Digital Imaging Workflow
Created show-stopping tradeshow demos, authored tutorials, and published magazine articles
showcasing Expression Media 2, Capture One 4, and Pro Photo Tools software. Drove brand
awareness from near zero to increased sales of 37% YTD in just over 6 months.
Microsoft Icons of Imaging
Managed the Microsoft Icons of Imaging, an international program that sponsors 13 elite, world-
renowned photographers; including the 2005 Pulitzer winner and three of American Photo
magazine’s Top 10 Wedding Photographers in the World .
Microsoft Pro Photo Social Media Presence
Created a thriving online social media presence integrating the Microsoft Pro Photo Blog, Twitter,
and Facebook. Increased visits to Microsoft Pro Photo website by 12% monthly to 500,000
unique monthly visits by year-end. Microsoft Pro Photo Online named by Popular Photography
magazine as one of the “Top 20 Photo Sites to Follow”
2010 Winter Olympic Games
Invited by the Vancouver Olympic Committee to provide a technical support sponsorship of the
VANOC Photo Media Center for the 2010 Winter Olympic Games . Partnered with W indows
Home Server and Lenovo to build out the Microsoft branded photo support space in the heart of
the Media Center that served 650 international photojournalists during the 2010 Winter Olympic
Games in Vancouver.
Media Relations
W orked with Edelman Public Relations to drive awareness of all marketing efforts through long-
term synergistic relationships with all forms of traditional press and New Media including major
trade magazines, influential photo bloggers, and Social Media resources such as Twitter,
Facebook, & FriendFeed.
2005 - 2007
Technical Evangelist / Program Manager
Tasked with increasing Microsoft’s visibility and relevance in the digital imaging space and changing the
perception that photo editing is the sole provenance of Macintosh computers when, in reality, 65% of full -
time professionals use Windows based PCs in their imaging workflow.
Developed a business plan that leveraged Microsoft resources to initiate technical support, academic
outreach, workshop sponsorships, and community relationships on an international scale to build
awareness of Microsoft’s commitment and dedication to digital photography.
Microsoft Future Pro Photo Competition
Created and implemented an annual international photo competition for college and university
students. Inaugural competition greatly exceeded expectations with over 16,000 entries from 96
countries. The competition has become a widely anticipated annual event that has been
integrated into numerous university photo course syllabi.
Imagine Cup Competition
Partnered with Academic Initiatives / Developer & Platform Evangelism Division to organize and
manage the inaugural Photography Competition in the 2007 Imagine Cup. Continued refining the
competition through 2009 and broadened student participation from over 95 countries worldwide.
Professional Association Partnerships
Fostered mutually beneficial partnerships with all of the major professional photography
associations in a successful effort to build visibility and credibility among professional
photographers around the world. Associations listed below in Professional Affiliations
Tradeshow Program Management
Managed a comprehensive international tradeshow schedule to build awareness and drive sales
of the Microsoft Digital Imaging Workflow platform by creating compelling demos, tuto rials, and
innovative customer engagement. Challenges included mitigating local laws, unions, and travel
logistics. Success was measured by the overwhelming response and interest in the Microsoft
digital imaging product line.
Lepp Institute of Digital Imaging 2002-2005
Los Osos, CA
Digital Manager / Instructor
Collaborated with noted outdoor and wildlife photographer George Lepp to conceptualize,
create, and produce a yearly schedule of digital photography workshops and seminars at the
Lepp Institute facility in Los Osos, CA.
In four years the curriculum expanded from 10-12 events a year in its beginning, to over 25
events a year in a new state-of-the art educational facility that served over 500 students a year.
Duties included marketing, planning, and presenting workshops with curriculum that included
macro, portrait, wildlife, and landscape photography and digital workflow strategies using Adobe
Lightroom and Photoshop.
Field workshops around the US and guest instructors were also part of the program, which
required significant amounts of planning, logistics, and timely execution.
Notable Achievements
Eagle Scout, Boy Scouts of America
Order of the Arrow, BSA
2008 China Jinan Contemporary International Photographic Biennial, Honoree
United Nations International Photographic Council, 1997 Honoree
Adobe Certified Expert / Photoshop CS
Professional Affiliations
Professional Photographers of America (PPA)
American Society of Media Photographers (ASMP)
National Association of Photoshop Professionals (NAPP)
Professional Digital Imaging Association (PDIA)
Photo Marketing Association International (PMA)
National Press Photographers Association (NPPA)
National Eagle Scout Association (NESA)
Education
California Polytechnic State University
San Luis Obispo, California
Bachelor of Arts, Political Science
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