Sales Representative

Summary: Seasoned marketing and business development professional with the

ability to execute inbound and outbound integrated marketing campaigns that

generate qualified prospects and new sales revenue.

. Over twenty years of sales experience selling and managing products

and professional services in public relations, creative services,

digital video and multimedia industries Consistent record of meeting

and exceeding sales goals

. Over seven years creating sales campaigns using digital marketing in

technology, healthcare and design industries

. C-level/senior-level presentations, negotiations and relationship

building

. Technical expertise in Salesforce, MindFire, ExactTarget,

VerticalResponse, Nimble, MS Excel, MS Word, MS Outlook and PowerPoint

. Excellent technical, communication, presentation and creative problem

solving skills

12/2011 - 08/2013 Vice President of Integrated Marketing, D3Logic,

Marlborough, MA

. Reports to the CEO as a strategic advisor focusing on business

planning, organizational transformation and internal collaboration to

enhance agility and increase revenue

. Develops and supports the execution of the D3Logic integrated

marketing "Go-To-Market" business plan while supporting eight direct

business development executives

. Responsible for selling integrated marketing and online communications

to solicit, engage and cultivate new business through direct mail,

email, web, telemarketing, mobile and social channels focused on

growing and sustaining revenue

. Provides leadership and implementation support for cultural and

business process improvement initiatives including internal

communication programs and introducing workforce collaboration to

inspire culture change to improve our solution selling capabilities

. Supports software product application development to launch the D3

eSynergy platform which offers to engage, manage and deliver

personalized communication

. Responsible for Salesforce.com implementation, data hygiene,

segmentation, user-adoption and customized training as the foundation

to increase customer engagement and sales revenue

. Spearheads content strategy for inbound marketing by industry and

vertical orientation

2004 - 12/2011 President, Catalyst, Framingham, MA

. Designed, integrated and launched more than twenty interactive

business development programs for public and private companies

enabling B2B clients to introduce, nurture and communicate with their

key prospects using digital marketing platforms

. Installed and managed Salesforce.com systems as well as created CRM

staff training programs

2002 - 2004 Sales Representatives, Virtual Media, Inc., New York, NY

. Generated $1.3 million in sales from integrated Avid systems sold to

NASDAQ, Bear Stearns, Magno Sound & Video, Broadway Video, Post

Production Playground and other New York based companies

2000 - 2002 Account Executive, Qwest Digital Media, Denver, CO

. Recruited to manage and execute new business development program in

the New York and Connecticut territories, selling an interactive

broadcasting and web-hosting solution

. Played a major role in the acquisition of a $1.2 million contract and

brought in a contract with Pfizer, the pharmaceutical company, valued

at $250,000 dollars

1999 - 2000 Director - New England, Cambridge Electronics, Ridgefield, CT

. Managed the sales and technical support of Avid, Media 100 and other

video production solutions

. Initiated new business development with the World Wrestling

Federation, Gartner Group, Sikorsky Aircraft, Yale University and

others, while retaining relationships with Martha Stewart Living

. Delivered sales results that represented 200% of quota

1996 - 1999 Director - New England, Video Corporation of America, New York,

NY

. Recruited to hire and supervise a sales staff in promoting the

production and multimedia product lines of this VAR, acquiring seventy-

five accounts and building the territory from zero to $1.2 million by

both winning many competitive accounts and selling to new customers

1994 - 1996 Vice President - Sales, Advance Visual Technology (AVT),

Watertown, MA

. Hired as a Sales Representative for this VAR of video production

equipment and was promoted to VP of Sales, responsible for managing

inside and outside sales personnel

. Managed the growth of sales of the Media 100 product line to $3

million annually, attaining "top five" ranking of one hundred Media

100 dealers worldwide

. Implemented sales automation software applications that dramatically

increased sales productivity, contributing to gross margins higher

than typical industry levels

Education B.A. Advertising, New England College, Henniker, NH

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