EDUCATION
Bachelor of Arts in Communications, May 2017
The College of Saint Rose, Albany, NY
Concentration in Public Relations
Minor in Psychology
Study Abroad Program, Jan. to May 2015
Regent’s American College London/ Regent’s University London, England
COURSEWORK
Media Literacy, Media Ethics, Communication Law, New Media & Basic Multimedia, Copywriting and Advertising, Public Relations History & Practice, PR & Advertising Publications, Digital Advertising & Public Relation, Journalism 1, Agency, Cross-Cultural Psychology, Media Psychology, Public Speaking
COMMUNICATIONS AND PUBLIC RELATIONS
Freelance Communications, Nancy Mortibito, Mary Kay Consultant; Jenn DeSario, Owner of Sweet Eats
Albany, NY Aug 2017-Present
Updated an outdated website to fit current trends and social media standards.
Completed marketing materials such as brochure, rack card and flyers.
Provided social media posts for both Facebook and Instagram based off of field and trends.
Agency, 15Love, NCCRS
Albany, NY, Aug. 2016 – Dec. 2016
Worked in a model agency with two clients, performed as the liaison for one client.
Completed an eight point PR model. Projects included research, press releases, promotional and digital marketing, and event planning.
Maintained and defined company brand via various designs and pieces.
Social Media Audit, Times Union (Hearst Corp.), Habitat for Humanity Capital District
Albany, NY, Feb. 2016, June 2016
Completed a full social media audit for the Times Union and HfH CD regarding their website, mobile site and/or Twitter, Instagram and Facebook account.
This included analyzing the six web functionally topics: navigation features, segmentation of publics, interactivity features and dialogic loop, content quality and visual quality.
EXTRACURRICULAR AND LEADERSHIP EXPERIENCE
Member, PR & Advertising Club, The College of Saint Rose, Albany, NY, Aug. 2015 to May 2017
Treasurer Jan. 2016 to Apr. 2016
Co-President Apr. 2016 to May 2017
Mentor & Peer Leader, ALANA, The College of Saint Rose Albany, NY, Aug. 2013 to Dec. 2014
SEB Club – Student Events Board, The College of Saint Rose Member Sept. 2015 to May 2017
The Chronicle – The College of Saint Rose Staff and Contributing Writer Aug. 2013 to May 2017
Advertising Manager Sept. 2016 to May 2017
EMPLOYMENT
Catering/Restaurant Various customer service positions Jun. 2014 to Aug. 2016
Help Yourself Academy Teacher Aid, Albany, NY Sept. 2013 to May 2017
SKILLS
Google Analytics and Gantt Chart
Proficient in Microsoft Word, Excel, PowerPoint, & Publisher
Proficient in Adobe Photoshop, InDesign, Premiere; Familiar with Audition & Illustrator
Proficient in Social Media: Facebook, Twitter, Instagram, Pinterest; Familiar with Web Design: Wix, WordPress
Videography and Photography