Project Manager Digital Marketing

Professional Summary

Ashley Luke-Judycki is an advertising professional with industry experience since 2013. She has performed different roles, ranging from CMS Analyst to Senior Project Manager. Ashley has experience leading large-scale digital projects as well as with managing more traditional advertising and brand efforts. She has worked on social campaigns, print initiatives and radio spots. She has worked closely with clients to reach brand goals and objectives. Ashley excels in coordinating internal and external teams and is an effective communicator.

Technical Skills

Software/Tools MS Office Suite, iOS software, MS Project, Roadmap, SharePoint, ProofHQ, Jira, Adobe CQ5/AEM, WordPress, Confluence (Wiki), AxureShare

Methodologies Waterfall, Agile

Professional Experience

MRM // McCann 10/2016 to Present

Senior Account Executive, ALDI

Manage and work with clients to produce weekly print initiatives for ALDI, working on 5 or more large projects at a time.

Coordinate and manage the creative and studio teams to provide the client with the final print creative as requested while meeting ever changing deadlines.

Strategize with and assist the creative team and communicate client objectives.

Pull and compile weekly competitive ads for client and strategy use.

Work with retail divisions on a weekly basis, confirming all retail information is correct in the final print creative.

Assist with divisional out of home print initiatives, including grand opening print ads, coupons, door hangers and direct mailers.

MRM // McCann 10/2015 to 10/2016

Project Manager, Cadillac

Planned and managed over 30 email initiatives for Cadillac, working with Acxiom to launch emails.

Coordinated with the Publicis team and offshore resources to maintain creative assets and development utilizing best practices.

Completed with GMC and Buick website tasks and projects in AEM.

Documented and communicated program and project schedules, requirements, risks and assumptions to creative agency and data teams.

Presented and trained with other brand teams on new and innovative ways to make brand email better.

Assisted in supervision and training of junior team members as needed.

DigitasLBi 02/2015 to 10/2015

Senior Project Manager, KAO Brand and OnStar

Planned and managed digital initiatives for KAO Brand’s website, desktop and mobile, including a large new product site launch and activation.

Coordinated with cross-channel internal teams to ensure digital efforts maintain brand consistency.

Planned and managed over 40 projects for KAO Brand radio spots, social media activations and daily posts, OLA, and CRM.

Managed site database and tech projects for GM’s OnStar sub-brand on AEM.

Documented and communicated program and project schedules, assignments, requirements, risks and assumptions to internal teams.

Oversaw the delivery of high-quality strategic and creative deliverables and results by monitoring time, resources and schedule adherence.

Developed and rolled out new digital team project processes, documentation and best practices (particularly social media process for KAO).

Team Detroit 03/2014 – 01/2015

Project Manager

Partnered in the management of a large global website redesign for desktop and mobile Ford sites.

Worked with the project management team to bring parts of the site from strategic conception through user experience architecture and creative design.

Directed internal and external resources, partnering vendors and agencies on task assignments, requirements and delivery, specifically for user testing of various comps, wires and prototypes.

Worked on a daily basis with global stakeholders and clients, providing them with documentation when needed, as well as any other resources necessary.

Facilitated project meetings and reviews, with internal teams and clients.

MRM // McCann 04/2013 – 03/2014

Content Analyst

Managed and maintained GM brand, Cadillac’s mobile and big browser websites.

Authored content into CMS (Adobe CQ5) for Cadillac’s big browser and mobile websites.

Resolved website maintenance issues using JIRA ticketing system.

Communicated with project managers and quality assurance to meet client’s goals.

Detroit Thermal, LLC 12/2012 – 03/2013

Executive Marketing Administrator

Assisted in creation of marketing and public relations materials, which were distributed to potential clients and business partners.

Produced materials utilized to retain current client base.

Worked with cross-functional teams to ensure project completion.

Uncovered work in the energy industry; leveraging social media, company networks, and industry publications.

Oakland County Sixth Circuit Court 01/2012 – 10/2012

Law Clerk

Wrote over 60 brief recommendations and case solutions utilizing Michigan case law.

Aided the judge in preparing for hearing, weekly dockets and criminal cases.

Coordinated presentations and weekly docket, providing a forum for community relations.

CorVel Corporation 06/2007 – 01/2012

Bill Review Analyst

Coordinated branch projects and processes for clients, Meemic and Auto Owners Insurance.

Entered and validated data into the MedCheck system from workman’s comp and auto accident bills.

Serviced clients utilizing CorVel services, and an array of computer programs.

Education

Master of Public Administration – Non-profit Focus

Oakland University

Bachelor of Arts – Advertising and Public Relations

Michigan State University

Training / Recognition

Attended SCRUM training through DigitasLBi

Have begun training in programming and coding, summer 2016

Voted Rookie of the Year, by the global team at Team Detroit

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