Marketing Sales

Sneha Banerjee

B.Tech, MBA- Marketing & HR Pursuing Executive Course on Digital Marketing by IIM K 9+ years of gross experience

BTM 2nd Stage, Bangalore Mobile : +91-962*******/ +91-831*******

Email id : ac17l0@r.postjobfree.com / ac17l0@r.postjobfree.com

Accomplishments

Consistently commended by upper management for spearheading and leading effective marketing campaigns.

Talented marketing and sales professional effective at multi- tasking and reaching targets. Builds loyalty and long-term relationship with customers.

Manager successful in team building and motivating teams to exceed goals.

Proactive, focused and bold. Quench for knowledge keeps me updated with modern best practices.

Work History

Vice President – Marketing & Sales, 01/11/2016 to 31/05/2017

One Plus One – Kolkata

Core team member for their new online media venture- “Addatimes - https://www.addatimes.com/ “ and thus facilitated establishment from the scratch.

Handled end user UI look and feel for the website as well as mobile app, A/B testing.

Wrote off-site SEO content such as press releases, guest blog posts and informational articles.

Developed marketing, sales and service plan in support of organizational strategy and objectives.

Developed pricing strategy for Ad-Sales.

Direct market research, competitor analysis, customer service and retention monitoring processes and initiatives.

Spearheaded partnership marketing/ business associations.

Strategized & monitored social media and other digital marketing tools.

Achievements

Daily views exceeded 60,000 on an average.

Notable Alexa Ranking.

Higher engagement of visitors.

Successful collaborations.

Regional Sales & Marketing Manager, 09/2016 to 09/2016

Ayurwin (Neutraceutical, Healthcare)- Bangalore

Recruitment of sales executives, team leaders and managers, thus building effective and efficient team from scratch.

Setting up sales target, budgeting, team handling, making revenue plan, formulating growth strategies online as well as offline, Event planning and execution.

Extensive travel for setting up business process, controlling events and sales thus generating.

Collaborated with designers and the editorial team on marketing materials.

Customer Account Manager, 08/2015 to 08/2016

Practo (SAAS Products, Healthcare)- Bangalore

Promoted to Customer Accounts Manager from Territory Manager in the same organisation within 6 months’ time span.

Responsible for renewals and up selling of poor accounts mainly along with average to healthy accounts PAN India with the help of CRM tool- Totango.

Customer retention and engagement.

Sales forecasting, goal setting and performance reporting for all accounts.

Churn analysis and deducted marketing strategies to combat the same on weekly and monthly basis.

Achievements

Achieved highest renewal rate of 82% within the team.

Achieved highest early renewal rate.

Only person in the team to never face blow up from any customer.

Team Associate, 08/2010 to 08/2012

Vangara Infosystems– Kolkata

SAP BW Consultant

Strong Analytical Skills

Freelance Work Experience

Freelancer, 07/2013 to 12/2013

The Times of India - Kolkata

Content Marketing

Content Writing

Publications and Press Releases

Public Relations

Freelancer, 02/2007 to 07/2013

Media & Events – Kolkata

Professional Public Speaker. Anchored some National Level and popular events too like Kolkata International Film Festival chaired by Hon’ble Chief Minister, West Bengal and Mr. Shah Rukh Khan.

Participated in dance reality show- “Dance Bangla Dance” judged by Mithun Chakraborty aired on Zee TV as well as in a few prestigious Beauty Contests.

Shoot experience/ model experience (print as well as motion) both performing and arranging.

Events management experience like Dance India Dance auditions for Zee TV, New Year Celebrations, etc.

Internships

Intern- Market Research and Branding, 03/2015 to 03/2015

Godrej & Boyce Mfg. Co. Ltd., - Bangalore

Worked on Live Project in Security Solutions Divisions.

Conducted Market Research through questionnaire in the weaker pockets of the organization.

Communicated with the dealers & suppliers and understanding their demands and needs.

Deducing practical solutions to the problems and suggesting the same.

Brand Manager – Intern, 04/2014 to 04/2014

News Mania – Kolkata

Actively participated in Brand positioning and Brand Awareness activities.

Conducted shoots.

Conducted Product Launch.

Education

EPDM : Digital Marketing, 2017-18

Indian Institute of Management - Kashipur

Undergoing Executive Program on Digital Marketing under IIMK.

MBA: Marketing and HR, 2015

Bangalore University – Bangalore

70% CGPA

Completed Master’s Dissertation thesis on “The Impact and Implication of Sales Promotion of Fast Moving Consumer Goods (FMCG) on Consumers in Bangalore.”

Won cultural program prizes.

Attended several workshops on Online Marketing and Social Media.

Attended workshops on Strategic Decision Making, Brand Management and Building Customer Value.

Attended workshops on Talent Branding, Knowledge Management and significance of IHRM.

B.Tech : Electronics and Communication, 2010

W.B.U.T – Kolkata

71% CGPA

Participated in Tech-Fest and Scientific Seminars in IIT Kharagpur.

Underwent one and half months training on “Microprocessor and PC Maintenance” in WEBEL.

Attended workshops on optimum utilization of Solar Energy as a replacement to conventional sources of energy and Embedded Systems.

Won many prizes in debate and quiz competition.

Handled cultural team for college fests.

Anchored all college events.

12th: Science and Mathematics, 2006

VKV Itanagar – Arunachal Pradesh

CBSE- 75%

Awarded by the National Standard Examination for Science Olympiad, conducted by Indian Association of Physics Teachers to come among top 10% candidates.

Won prizes in cultural programs, debates and quizzes.

10th: Science, Mathematics, English, Hindi and Social Science, 2004

VKV Itanagar – Arunachal Pradesh

CBSE – 84%

Won first prize in essay writing in State Level Inter School Competition – Arunachal Pradesh.

Won impromptu elocution competition.

Participated in National Talent Search Contest.

Published short articles in local newspaper.

Personal Information

Date of Birth: 3rd October 1988

Passport: J4849097

PAN Card: AZEPB4145Q

Permanent Address:Partha Apartment-II, Flat No.-403, 4th Floor, 56+60/2, KantaPukur 3rd Bye Lane, Kadamtala, Howrah - 711101, West Bengal, India.

Certifications

Undergoing Google Unlocked Certification.

Undergoing Hubspot Inbound Certification.

Underwent course on “Production/ Operations Management” from Symbiosis Institute of Management, Pune having achieved 72% / A++ Grade.

Declaration

I do hereby declare that the information furnished above is true to the best of my knowledge and belief. I am confident enough to shoulder the responsibilities associated with the post applying for.

Place:

Date: SNEHA BANERJEE

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