Manager Account Executive

Tom Farley

*** **** ***** **.

Cary, NC *****

Home. 919-***-****

Cell. 919-***-****

abqapw@r.postjobfree.com

Committed Christian Yearning to make a difference for God. Eager to leverage skills to

promote Biblical values that will yield eternal results.

Strong Relationship Forging Skills Consistent ability to establish very positive rapport with

church family and team members, working collaboratively to achieve goals.

Leadership Experience Over 7 years of pastoral ministry including every aspect local-church work.

Served as deacon in two churches. 15 years experience in business management including cross-

functional expertise in communications development, strategic planning and budget maintenance.

WORK

Bethel Baptist Church, Cary, NC

Senior Pastor: 2007 2011. Responsible for weekly preaching in two Sunday services and

Wednesday. Supervised office staff daily. Led monthly administrative and deacon board meetings.

Regularly visited church families, hospital sick and home-bound. Participated with church members

in community outreach initiatives as well as on and off-site church events and functions. Expanded a

tightly-centered leadership to involve a broader base of ministry stakeholders, encouraging a

greater sense of individual ownership in ministry. Recruited, hired and trained new youth pastor

and secretary. Worked to build up lagging evangelism and outreach initiatives and reinvigorated

Sunday School program.

Open Door Baptist Church, Clermont, FL

Associate Pastor: 2004 2006. Accountable for all media and communications ministries including

advertising, in-service audio/visual, collateral and website. Responsible for the development of

Sunday-night training and outreach programs with related tasks. Planned, presented and influenced

all decisions associated with visual creative, communications and media. Also served as Youth

Pastor shepherding teen group with all associated duties.

Key Accomplishments: Implemented Sunday-night discipleship program. Established visitation program,

church-wide evangelism training and outreach events. Executed new print collateral and website; planned

and launched new ad campaign. Revitalized youth program adding activities, establishing standards

and growing attendance.

Walt Disney Parks & Resorts Marketing, Lake Buena Vista, FL

Sr. Account Manager, Promotions - Domestic Field Marketing: 2000 2004. Managed strategic and

creative development of all field marketing promotions with domestic TV, radio, print and web partners.

Key Accomplishments: Organized on-going task force to re-define creative development process.

Managed creative development of domestic promotions valued in excess of $10 million.

Account Manager, Advertising - Yellow Shoes Creative Group: 1995 2000. Accounts included

Tourist and Resident Segments, Disney-MGM Studios Brand, Walt Disney World Brand. Responsible

to lead creative and media teams in every level of strategic and creative development. Initiated

project direction, built relationships with partners, allocated budgets and resources, evaluated and

prioritized multiple project related tasks. Developed, presented and influenced decisions regarding

creative and media recommendations.

Key Accomplishments: Developed and launched extensive new Ticket-man campaign in the Central

Florida market. Key contact in the development of a major, new advertising contract with Orlando Interna-

tional Airport. Led the annual Communications Planning efforts for the Central Florida Segment team, with

an annual budget in excess of $20 million. Championed new media opportunities including In-room TV

Expansion, Commercial Insertion, etc. Managed numerous cross-functional relationships with internal and

external departments and vendors.

Anson-Stoner Inc. Advertising, Winter Park, FL 1992-1995

Account Executive - Pizza Hut, Mid-South Franchise Co-ops. Supervised and coordinated all

advertising efforts for 15 Mid-South Co-ops (over 350 stores) in Arkansas, Mississippi, Alabama,

Tennessee and Louisiana. Led teams through all facets of creative development and media

placement. Managed annual advertising budgets in excess of $4.5 million. Planned and implemented

new product introductions, premiums, special events as well as media barter/stretch promotions.

Developed annual co-op cash ows, marketing and media plans. Organized and conducted

quarterly, regional co-op meetings, led agency presentations.

The Orlando Sentinel, Orlando, FL 1991-1992

Marketing Manager. Led marketing development and implementation of fund-raising programs

for non-pro t organizations. Coordinated and supervised all marketing efforts including ad

placements, direct mail, publicity, and development of collateral and presentation materials.

Maintained extensive contact with Central Florida non-profit organizations. Developed incentive

programs and new program opportunities.

Richard Sibley Associates Advertising, Orlando, FL 1990-1991

Account Executive. Managed a diverse portfolio of accounts including Kennedy Space Center,

Sunshine Television Network, Deep Line Submarines, Karena Hotels, Nature s Table Franchise Co.,

The City of Orlando. Planned, coordinated and executed client advertising and media plans.

Coordinated new business development and agency presentations.

Robinson Yesawich & Pepperdine Advertising, Orlando, FL 1989

Account Coordinator. Managed agency database of special trade and consumer sections; handled

special projects and assisted Public Relations account teams.

E D U CAT I O N & A F F I L I AT I O N S

Southeastern Baptist Theological Seminary M.Div., Anticipated Graduation 2012

National Religious Broadcasters 2007 REACH Conference Presenter, Membership Pending

Bible Media Group Media-based Evangelistic Association, Executive Director

Valdosta State University, Langdale School of Business B.B.A., Marketing; 1989

Valdosta State University, School of Fine Arts A.A.A., Graphic Design; 1986

ETCETERA

Bible Teacher/Speaker Preaching & speaking in churches and organizations in and around

Central Florida.

On-Camera/Voice Talent Stand-in work for various Walt Disney World Advertising and

Promotions projects including Vacation Planning Video segments, Executive training video and

commercial production.

Director/Producer Worked as director and producer of church television productions including

"The Tabernacle Hour" and "A Christian's Review Of The News" on UHF 55 for Tabernacle Baptist

Church, Orlando, Florida.

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