Sales Marketing Customer .Net Design Experience

KAREN LOOMIS

Phoenix, AZ 602-***-**** (c) abqaod@r.postjobfree.com www.kloomis.net www.linkedin.com/in/kloomis

P ROFESSIONAL SUMMARY

A unique and results-oriented marketing-creative hybrid with more than 12 years experience

designing and implementing innovative, effective marketing solutions. Leverage appropriate media

forms to ensure business goals are not just met, but exceeded beyond expectations.

C ORE COMPETENCIES

Strategic Planning & Execution implement sound strategic decisions integrating actual experiences,

market, consumer and competitor research, and analysis driving positive results, such as increased lead

generation and sales or brand awareness.

Creative Development & Brand Management lead and inspire cutting edge creative solutions integrated

with consistent messaging communicated across all marketing channels increasing brand or product

awareness.

Leadership & Partnership incorporate strong interpersonal communication skills to collaborate with

company executives, inspire internal team members and guide external partners generating effective concepts

or solutions focused and on target with business goals, executed on-time and within budget.

Marketing Channels thorough understanding of digital and traditional marketing tactics, production needs,

and how to measure and track successes or efficiencies enabling future improvements in processes and

results.

Technical Skills advanced Adobe Creative Suite software, visual design, copywriting and production

skills.

Digital OFFLINE EVENTS OUTREACH

Website Print & POS Grand Openings K-8 Education

Social Direct Mail Promotions Homelessness

Email Out of Home Corporate Domestic Violence

SEO & SEM Broadcast Customer Appreciation Needs Drives

Web Analytics Videos Annual Meetings

P ROFESSIONAL P HILOSOPHY

Through the diversity of my experiences in marketing, I ve come to realize regardless of the medium, digital

or traditional, solid marketing principles are needed to find the correct solutions that get results. I use my 12

years of marketing experience to supplement the customer analysis and competitor research developing the

unique solution for the situation. My focus as a marketer over the years has always been customer centric.

Time spent learning about the customer is never time wasted.

P ROFESSIONAL E XPERIENCE ( p . 2 )

DRIVETIME CAR SALES (DT) headquartered in Phoenix, Arizona, privately held corporation

operating 85 plus dealerships in 30 metropolitan markets. The 5th largest used car retailer and largest

combined used car sales and finance company in the country. Since 2002, sold and financed over 450,000

cars to subprime customers.

Creative Director & Marketing Director (acting), February 2001 to March 2011

Reported directly to the CEO and worked jointly with company directors to develop, execute, track and

analyze marketing plans, campaigns or projects co-managing $15-$20 million annual marketing budget.

DIGITAL INITIATIVES

Co-lead website redesign and advertising strategy shift that today generates on average -

- 2.3MM unique annual visits

- 1,200 online leads per day, approximately 440,000 leads annually

- 7% lead-to sale rate accounting for 50% of all annual sales

- 6.4 average page views per visitor

- 4 minutes average time on the site

Managed the design, strategy, execution and tracking of multiple direct mail promotions, auto-

responder email and nurture campaigns targeting prospects, leads and existing customers.

Managed all operational aspects of $3MM+ web-based Customer Incentive Program. Led

creative development, execution and advertising strategy using digital, email, direct mail and

POS display.

- 64% of those surveyed said they d recommend DT as a result of the program

- 180,000 customers enrolled with more than 50% engaged

- 598% increase over previous month in product redemptions from targeted email promotion

- Captured 13,000 customer email addresses in 30 day period with online & email promotion

Spearheaded and implemented a web-based, real-time inventory, fulfillment and distribution

process for over $750,000 in marketing materials and other products saving the company in

excess of $1MM over 3 years.

BRANDING & AWARENESS

Played key role in the successful rebranding and name change from Ugly Duckling to

DriveTime transforming the company into a $1 billion enterprise.

Increased aided brand awareness 113% from 2005 to 2010 in partnership with agency on record

with the introduction of new branding, campaigns and collateral materials.

Increased aided recall of marketing message from 9% to over 74% with creative campaigns that

connected emotionally with customers and improved strategic media buying over 5 year period.

Positively improved consumer perception and number of potential customers who d consider

DriveTime for their next purchase to 83% over 5 years.

Crafted and guided brand progression and multiple tagline transformations from 2002 to 2010.

Karen Loomis 602-***-**** (c) abqaod@r.postjobfree.com www.kloomis.net www.linkedin.com/in/kloomis

P ROFESSIONAL EXPERIENCE ( p . 3 )

STRATEGIC PLANNING & EXECUTION

Led in-house development, design, production and distribution of all high-end print and

promotional materials used by marketing, sales, benefits, charitable programs and human

resources. Amounted to 150-200 different brochures, posters, flyers, POS display, banners,

folders, identity systems, etc., with average print runs of 40,000-50,000 each.

Twice led, executed on time and within a combined budget of $3 million the creative

concepting, production and installation of fixed POS elements in 85+ unique retail properties.

Planned and executed all aspects of Grand Opening events for additional retail locations in new

or existing markets with budgets up to $60,000 each increasing sales by 200-300%; Designed

and produced all promotional and POS materials. Led advertising efforts email, online, direct

mail, radio, referrals, sales flyers, newspaper inserts, OOH and PR.

LEADERSHIP & PARTNERSHIPS

Directed relationships with10+ agencies in the creative concepting of campaigns or promotions

with both digital and offline components managing budgets up to $1.2MM.

Led and managed relationships with a multitude of partners, such as researchers, printers and

photographers, to execute all deliverables.

Oversaw community outreach program with an overall budget of $500,000+; Managed 50

internal team leads, 20 plus underprivileged K-8 elementary schools and 14 charity

organizations.

NEDVED ADVERTISING AGENCY Spokane, Washington, a full-service agency primarily

focused on the advertising needs of retail businesses and political campaigns.

Creative Director, June 1998 to June 2000

Created and designed all forms of print advertising, web graphics and other retail support for local

franchise automotive dealerships, International Auto Shows, in addition to other retail and political

campaign. Coordinated, proofed and ensured design consistency between print, web and TV media.

Also interacted with clients for revisions and proofs

Designed and submitted 20 to 30 newspaper ads per week for five to ten different clients.

Successfully met 100% of ad deadlines in 30 hour work weeks.

Designed Auto Show promotional materials; attendance increased 20% over previous year.

Implemented digital electronic file transfer from agency to prepress allowing agency art

department to devote more time designing ads and improving project turnaround.

E DUCATION

Eastern Washington University Master of Science, Exercise Science & College Instruction

Eastern Washington University Bachelor of Science, Exercise Science

Spokane Falls Community College Associate in Applied Science, Fitness Management

Spokane Falls Community College Associate in Applied Science, Graphic Design

Karen Loomis 602-***-**** (c) abqaod@r.postjobfree.com www.kloomis.net www.linkedin.com/in/kloomis

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