Sales Customer Service

Mary Orlando

Email: abpiw5@r.postjobfree.com

Address: **** ****** ******

City: Reading

State: PA

Zip: 19610

Country: USA

Phone: 610-***-****

Skill Level: Senior

Salary Range: $165,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Mary L. Orlando

1318 Girard Avenue

Wyomissing, PA 19610

(Cell) 610-***-****

abpiw5@r.postjobfree.com

OBJECTIVE:

Strategic Marketing & Sales Executive seeks to implement results-driven business development, strategic planning, and team building talents toward actively contributing to a progressive organization in optimizing customer satisfaction, revenue performance, and shareholder value.

PROFESSIONAL EXPERIENCE:

BELL ROCK CAPITAL ADVISORS August 2012 to Present

Rehoboth Beach, DE

Bell Rock Capital is one of the fastest growing Registered Investment Advisors on the East Coast of the United States. Headquartered in Delaware, Bell Rock also has satellite offices in South Florida, New York, and Pennsylvania. Bell Rock Advisors is the newly formed subsidiary of Bell Rock Capital.

SENIOR MANAGING DIRECTOR

Responsible for consultative strategic planning of new business development with high net-worth clients (greater than $500,000), as well as investment fund companies, and financial service institutions, by developing and managing B2B partnerships, as well as B2C.

Caron Treatment Centers November 2003 to May 2012

Wernersville, PA

Caron Treatment Centers is the nationally recognized Non-profit, clinical healthcare provider of drug and alcohol addiction treatment for over 54 years.

EXECUTIVE vice president, CHIEF MARKETING AND SALES OFFICER

Responsible for strategic planning and leadership of national business development, as well as innovation and leadership for key functions of marketing, public relations/social media, communications, brand management, alumni relations, fundraising, and call center operations.

Accomplishments:

Grew Revenue from $20 Million to $80 Million.

Increased Search Engine Marketing by 100% over 24 months, to account for 25% of total revenue of organization of full pay patients.

Led 3 consecutive strategic planning cycles, which produced the two highest earning years in Company`s 55 year history (2007, 2012). Included creation of financial scorecard, which afforded the Non-profit to provide over $17 million annually in charity care across the United States.

Implemented call center and overall company wide sales initiative which grew private pay/cash pay business year over year by 15%.

Reduced marketing cost per originated account by 25%.

Grew Brand identity locally and nationally by 35%-50%.

Rebuilt business development process which increased revenue by 25%.

Led startup initiatives for New York, Boston, Bermuda, Texas, and Southern Florida which added on average 15%-25% new revenue per year to bottom-line.

Rebuilt Florida fundraising model which collectively raised $7 Million for Florida. Operations.

The mlo group, inC. 2000 to 2004

Reading, PA

The MLO GROUP was a financial services strategic marketing and business development/sales company which specialized in new product development and behaviorally-driven sales training for banks and credit unions across the United States. Central Pacific Bank, in Hawaii, and First Niagara Bank, in Buffalo, New York, were the two biggest clients of MLO.

FOUNDER AND MANAGING DIRECTOR

Created organization to serve the financial services industry, particularly in the areas of new product development, both commercial as well as retail, sales design & management, and marketing planning.

Accomplishments:

Rebuilt and rebranded entire Retail Bank product portfolio for Western U.S. Bank, which yielded 15% YOY growth in core deposits, particularly with checking accounts.

Implemented behaviorally-driven sales strategy which netted increase of 10%-15% per sales representative in branches collectively.

Successfully engineered MLO into recognized financial services marketing company, working in conjunction with Milestone Merchant Partners, in generating several millions in core deposit growth for banks nationally.

Sovereign Bank 1984-2001

Wyomissing, PA & Philadelphia, PA

Sovereign Bank is one of the largest banking institutions in the Northeastern U.S., and is part of the Santander Group, with $1.2 Trillion in deposits and customer funds under management.

Executive vice president/Chief Marketing Officer

SPECIAL EXECUTIVE TO THE PRESIDENT

A recognized leader in the financial services marketing arena, and the youngest Vice President ever named at Sovereign. Key Executive Leader of integration team which handled 26 mergers and acquisitions, which grew assets from $1 Million to $35 Billion over 12 years. Oversaw general management functions for retail sales, product development - commercial and retail, marketing, communications, public relations, CRM database, and a $15 million marketing budget. Led team of 20 individuals in multi-state region of Northeastern U.S.

Accomplishments:

Led strategic RFP process and overall strategic development for largest direct marketing endeavor in company history. Resulting in dynamic sales results in terms of net interest margin, fee income and a sustained growth rate of 10%-12% in core deposits.

Pioneered product development and multi media campaign for retail deposit franchise resulting in $40 million in deposit growth in one quarter.

Leader in cost reduction initiative netting over a $100 million in operating expenses for company in 90 days.

Executive leader responsible for creating and implementing company-wide cultural leadership and customer service process which produced significant service level results in excess of 27% and 17% respectively within 6 weeks of program launch.

Ongoing product/service development with particular emphasis on service bundling to yield multiple $100,000+ clients.

Created Solutions Center, which generated press coverage in Philadelphia Inquirer recognizing creative customer oriented idea, which yielded solutions to over 1700 calls daily over a one-month time frame.

Company spokesperson for all major community events and activities pertaining to Public and Media Relations, including crisis communications, particularly robbery and murder in Princeton Office.

EDUCATION:

PhD Candidate 2008-Present

Alvernia University, Reading, PA

Master of Business Administration 2001

LaSalle University, Philadelphia, PA

Bachelor of Science, Business Marketing Administration 1984

The Pennsylvania State University, University Park, PA

AWARDS:

International recipient of ATHENA award

Top 25 Women of Distinction Award Greater Philadelphia Region

-FORTY UNDER 40- Award Recipient

Eastern Pennsylvania Business Journal Top 20 Under 40 Award

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