Sales Representative
Resume:
*rd Kimberly
Peterson, MBA
Individual Giving Manager at Milwaukee Symphony Orchestra
Location
Greater Milwaukee Area
Industry
Fund-Raising
Overview
Current
Individual Giving Manager at Milwaukee Symphony Orchestra
Past
Account Executive at Gentiva Hospice
Full-time MBA Student at Concordia University Wisconsin
Senior Professional Sales Representative at Novartis Pharmaceuticals
Senior Professional Sales Representative at Johnson & Johnson
Professional Sales Representative and Technical Specialist at Bristol-Myers Squibb
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see all
Education
Concordia University-Wisconsin
Concordia University-Wisconsin
Connections
171 connections
Public Profile
http://www.linkedin.com/in/kimberlyannpeterson
Summary
Exceeds performance goals by; developing strong long-term professional relationships;
using proven business-building techniques; completing thorough data analysis; and
executing creative problem-solving methods.
Specialties
- Relationship Building
- Consultative Selling
- Executive Level Presentations
- In-depth Market Analysis
- Identifying Key Growth Areas
- Problem Solving
Experience
Individual Giving Manager
Milwaukee Symphony Orchestra
Nonprofit; 51-200 employees; Performing Arts industry
2011Present (1 year) Milwaukee, Wisconsin
Milwaukee Symphony Orchestra Milwaukee, WI 2011 - PresentIndividual Giving Manager Manage a portfolio of 140 donors making annual donations in
the range of $1,500- $10,000. Increased donor giving by 10% through relationship building
and educating donors about children s and other community outreach programs.
Research and meet with donors to better understand their capacity and affinity for
giving to the MSO.
Assess donors likeliness for planned giving and present planned giving as a
philanthropic option.
Develop the 2012 $250,000 Argosy Challenge Campaign by coordinating solicitation
mailings, organizing on-stage appeals by musicians and MSO Board Members at 16 concerts,
arranging program insert schedule, and crafting a donor benefit program to encourage
higher giving levels.
Execute numerous stewardship and patron engagement events to expose donors to MSO
musicians, conductors, and guest artists by collaborating with operations, marketing and
vendors.
Organized a five day run-out event on the east and west coasts of Florida to foster
donor relationships that resulted in contributions of over $120,000.
Recruited 140 MSO riders and volunteers to participate in the United Performing Arts
Fund Ride for the Arts.
Implemented a 650 call thank-a-thon to show gratitude to donors that involved MSO
musicians, Board Members, staff members, and League volunteers.
Account Executive
Gentiva Hospice
2010 2011 (1 year) Greater Milwaukee Area
Acquired new and developed existing medical referral sources to increase hospice census
in Waukesha County. Met with patients and families to educate and initiate hospice
services.
Promoted Gentiva Hospice services to physicians, discharge planners, social workers,
directors of nursing, and administrators in a variety of healthcare and senior residential
settings by differentiating Gentiva from other hospices.
Communicated potential patient information to Gentiva Admission Nurses and Medical
Directors to confirm that patients were hospice appropriate and that the company was
operating within Medicare guidelines for each patient admitted. These steps also ensured
that reimbursement was received for services provided.
Developed and presented a community educational program for seniors to initiate
conversations about hospice services before they were needed.
Full-time MBA Student
Concordia University Wisconsin
Educational Institution; 201-500 employees; Higher Education industry
2009 2010 (1 year) Greater Milwaukee Area
MBA Course Work
Core Curriculum Managerial Economics, Applied Statistics, Accounting for Decision
Making, Corporate Finance, Business Ethics, Leadership and Organizational Behavior, and
Strategic Management.
Marketing Concentration Sales Management, International Marketing, Direct Marketing,
Advertising Management, and Strategic Marketing.
Senior Professional Sales RepresentativeNovartis Pharmaceuticals20042008 (4 years) Eastern Wisconsin
Senior Professional Sales Representative Responsible for sales of Novartis products for
Alzheimer s, Parkinson s, Epilepsy, and ADHD in eastern Wisconsin.
Targeted appropriate physicians by analyzing data and trends to formulate a sales
strategy and effective call plan.
Built relationships with neurologists, psychiatrists, and nurses to increase
prescriptions, identify needs, and problem solve.
Informed physicians of managed care changes and drug safety updates to increase
physician prescribing.
Partnered with Children's Hospital Neurology Department and the Medical College of
Wisconsin to acquire a grant and carry out a full-day, CME accredited, pediatric epilepsy
symposium to educate 60 health care professionals.
Effectively partnered with physicians, staff members, outside vendors and colleagues to
schedule meetings, dinner programs, presentations, and health care displays.
Identified key opinion leaders in the community to develop as regional speakers.
Developed a multi-state product launch strategy for the Exelon Patch to ensure that it
would be quickly adopted by physicians upon being brought to market.
Senior Professional Sales RepresentativeJohnson & Johnson
Public Company; 10,001+ employees; JNJ; Hospital & Health Care industry
19982004 (6 years)
Responsible for sales of Johnson & Johnson s neurology and psychiatric pharmaceutical
products throughout Wisconsin and held additional roles as sales trainer and management
development trainee.
Became an expert on Alzheimer s and Epilepsy and the drugs within these classes to be
in the top 10% of Johnson & Johnson reps and finished number one nationally in a launch
year for Reminyl sales.
Facilitated and co-facilitated several training events for new sales representatives in
New Jersey, St. Louis, Chicago, and Milwaukee.
Completed J & J Management Development and Train the Trainer programs.
Increased sales by consistently addressing physician concerns and problem solving to
reduce barriers to prescribing.
Acquired a grant and spearheaded a full-day, CME accredited epilepsy symposium in
conjunction with UW-Madison that featured five regional and national speakers to educate
75 health care professionals.
Professional Sales Representative and Technical SpecialistBristol-Myers Squibb
Public Company; 10,001+ employees; BMY; Pharmaceuticals industry
Territory Business Manager - Pharmaceutical Division Responsible for sales of Bristol-
Myers Squibb s product portfolio for depression, anxiety, pain, and antibiotics to primary
care, pediatric, and psychiatric physicians.
Obtained knowledge of the business of health care, workings of physician offices, and
how medical practices are closely tied to managed care, reimbursement, government
programs, and insurance companies.
Maintained top sales performance by quickly gaining an understanding of the
pharmaceutical business, defining the local market, and building relationships with
physicians, their staff members, hospital personnel, and peers.
Rapidly gained a broad understanding of disease states, medications and competitors in
the Milwaukee health care market.
Skills & Expertise
Fundraising
Market Analysis
Event Planning
Public Speaking
Marketing Communications
Education
Concordia University-Wisconsin
MBA, Marketing and Business
20082010
Concordia University-Wisconsin
BA, Management and Communcations
19931996
Additional Information
Interests:
Yoga
Classical Music and Opera
Walking
Movies
New restaurants
Groups and Associations:
Association of Fundraising Professionals - Southeastern Wisconsin Chapter Join
Concordia University Wisconsin School of Business & Legal Studies Join
Concordia University--Wisconsin Alumni Join
FUEL Milwaukee Join
Fund Raising Professionals Join
Link Up Milwaukee Join
Milwaukee Women's Networking Group Join
Pharmaceutical/Medical/Hospital Sales positions Join
Social Media for Non Profits Join
Personal Information
Birthday:
November 29
Contact Kimberly for:
Please e-mail me at abor7c@r.postjobfree.com
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