BRYCE D. FINNERTY, PMP, PE, CSM
http://www.brycefinnerty.com/ Dallas Texas 75025
E-mail: abo8o7@r.postjobfree.com Phone: 972-***-****
PROFESSIONAL SUMMARY: Director/Senior Manager level leadership of enterprise projects in ecommerce,
interactive marketing, social media, and architecture & construction automation. Expert in software development life
cycle (SDLC), program management, project management offices (PMOs), 3 year planning, and managing agile
teams. Specialist in IT planning, facilitator roles for Agile/Scrum, requirements management, and business process
optimization. Expert in bridging business strategy into effective portfolio analysis, planning and execution.
QUALIFICATIONS
20 Years in Enterprise Systems Architecture & Construction Systems
Ecommerce Project and Program Management
Emarketing Software Development Life Cycle
Social Media Strategy, Alignment, and Delivery
RELATED EXPERIENCE
Ecommerce Interactive, LLC, Dallas Texas. Http://www.ecommerceinteractive.com/ May 2010 - Present
Founder of an innovative ecommerce and interactive marketing firm. Specializing in enterprise ecommerce
outsourcing, emarketing program management, email marketing, local online marketing solutions, and social media for
business. 3 year plan development. Custom solutions for Architecture & Constructions including Adobe PDF forms
server, Autodesk Buzzsaw Platforms, Virtual Hotel Design and Sharepoint document management.
Managing Director, Founder - Accomplishments
eCommerce Operations for Marriott Execustay http://www.execustay.com/ including SEO, Email
Marketing, promotions, press releases, web development, hosting migrations, systems upgrades, content
management, social media, and integrating with Marriott.com
Cloud computing and architecture for systems migration and hosting moves in Federal/private.
Email Marketing email template design, auto-responders, API integration with Silverpop, Constant
Contact, and Aweber. List management and cleaning, reporting, landing pages, and tracking/analytics.
Over 1 M emails delivered.
iPad mobile application and mobile business processes R&D, devices, operating systems, corporate
systems testing.for Marriott
Local Search Marketing SEO optimize web sites, blogs, video, and social media for search engines
Web Develop create online sales channels via web sites and web-based applications and web enabling
back end systems.
Construction Management solutions Tools for Architects, Interior Designers, Project Managers, and
Engineers, Accounting, and Contracting. PDF tools, Autodesk Buzzsaw, Autodesk Revit.
Sharepoint, Oracle Siebel CRM, reporting, templates, and API integration for enterprise solution
3 Year Plans develop systems programs for Divisions, Departments, and Enterprises planning the
projects and programs, year over year, to attain MBO, goals, and business plans
Sticviews, Inc, Dallas Texas. http://www.sticviews.com/ July 2006 December 2010
Fast growing personalized products company specializing in custom stickers and decals for cars, windows and walls.
Creating a fully automated platform where customers can create personalized products on Sticviews.com and printed
and shipped almost automatically for maximum efficiency. Social media and fully digital marketing strategy. Lead
company through all phases of a start up, and even achieved profitability. Sold company to partners.
Managing Director of IT, Ecommerce and Emarketing Accomplishments
Performed R&D to select the right vendors, tools and platforms to automate the modern print retail store
Prototype can test online printing platform integration
Innovated online design tools for stickers of any size, any shape that are custom cut on the fly
Develop user web site at http://www.sticviews.com/
Integrate Adobe printing platform tools to produce print ready files from web interface and custom cut
lines for laser cutters
Integrate UPS shipping API s and automate shipping and packaging configurations
Integrate custom merchant account services from YourPay, payment gateway
Implement online content management system for the web site and digital assets
Online marketing email marketing, social media (twitter, facebook, Linked In, Youtube).
Video Marketing developed over 40 online videos for marketing and customer services
Bryce Finnerty, PMP, PE, CSM 972-***-**** abo8o7@r.postjobfree.com
PPC, SEO, back linking, and article marketing for Search Engine Marketing campaigns
Blog create blog.sticviews.com with over 100 SEO optimized blog articles
Worked with investors to sell Sticviews
Venture Launch Partners, LLC, Dallas Texas. http://venturelaunchpartners.com/ July 2006 May 2010
Providing start up services and business plan execution. Specializing in ecommerce, social media and online
businesses. Launch 4 new companies to research and development and into market. Raised almost $1M in capital
funding. Provided consulting services to hotel, construction, printing, art, toy, and home d cor industries.
Managing Partner, eCommerce, Systems, and Social Media Accomplishments
Served in Officer Roles in 4 new start up corporations, most notably is http://sticviews.com/ custom
stickers and decals automated printing platform
Developed business plans and hands on start up services, office set up, operations, accounting
Branding, marketing, Public Relations
Raise capital with investors, angel investors, and venture capital markets
Lead digital eChannel sales and marketing channel development
Social media and ecommerce platform development
Manage a wide range of vendors, partners, and team members
Delivered over $2.5 Million in professional services consulting
Technical Lead for large Sharepoint Portal for Verizon Marketing Systems nation wide
Hang on through a recession and make it work anyway!
Marriott Architecture & Construction, Bethesda Maryland http://project.marriott.com/ April 2004 July 2006
This Division is responsible for the Product Design of all the Marriott portfolio of brands ranging from Courtyard to
Ritz-Carlton, and all 30 brands in between. New Build construction, Hotel renovations, and Property Improvement
Plans. Architecture, interior design, project management, civil engineering, and procurement processes.
Systems Program Manager Accomplishments
Planning and execution of enterprise solutions and custom tools to manage over $200 Billion in hotel real estate
assets. Managing over 2000 projects a year improving hotel facilities for hotel owners.
Division Process Re-engineering facilitated and managed a Division wide process streamlining and
consistency project across 4 Departments.
Applied consistent, streamlined processes to create CRM and PMO requirements, workflow, and roles
security
Implemented a 3 Division- wide Sieble CRM system for over 500 users, including reporting services
PMO implemented software tools, standard project plans, reporting, and project data, over 70
document templates, and 10 automated checklists. Workflow and email messaging design. The tool was
used to manage over 2000 projects a year. Project forecasting out 3 years.
Autodesk Buzzsaw Platform designed the roles, screens, folder structure, meta data, search, and
security, and interface screens and business process. Up to 5000 users sharing over 1 Million files across
6000 projects and 35 hotel brands.
PDF Custom Tools created a suite of 6 custom PDF dynamic forms that are powered by dynamic data
to automate business processes within and outside the company with vendors, partners, and franchisees.
PeopleSoft Platform integrated Division processes into a 10 module accounting and procurement and
vendor management solution.
Managed a team of over 10 specialist and delivered over $20 M in software systems
Marriott eCommerce, Marriott International, Inc., Bethesda Maryland February 2001 April 2004
Marriott is a Fortune 200 global hospitality company. eCommerce drives over $2 Billion in revenue annually,
maintains 35% growth, supports over 400,000 customers per day, and delivers solutions for all business units globally.
Project Management Office (PMO) Leader Accomplishments
Leadership and execution of best practices and innovative techniques for speed-to-market, efficiency, and
effective delivery. Led the business case, planning and implementation of a Project Management Office
responsible for a $20 Million dollar annual portfolio comprised of 7 programs, 300 projects and operations.
Applied Project Management Institute (PMI), Capability Maturity Model (CMM), and Organizational
Project Management Maturity Model (OPM3) to improve business performance.
Implemented PMO, and added program and portfolio processes and roles.
Status reporting and analysis of Portfolio schedule and priorities, program plans, and project delivery.
Includes financial, status, score card, issues, risks, and cost and schedule forecasts.
Bryce Finnerty, PMP, PE, CSM 972-***-**** abo8o7@r.postjobfree.com
Communication planning and processes between strategy council (portfolio), program teams, project
teams, business sponsors, and IT organization.
Created end-to-end product development process with the IT PMO. Comprehensive process, phases,
milestones, and deliverables.
Enterprise tools and vendor evaluation analysis, business case, cost estimates, and integration planning
for enterprise resource management (ERM) and enterprise portfolio management (EPM) tools.
PMI implemented standards, processes, and templates for business and IT departments.
Resource scheduling and management tools and processes for 200 resource matrix.
Requirements Management enterprise framework, process, plan, templates, and Rational tools.
Decision support pilot project to optimize delivery of a $30M eCommerce portfolio.
User-centered design innovative process, rollout, pilots, and team development.
Quality assurance created group and process for eCommerce product development and PMO.
Business process modeling developed over 70 business processes and rolled out new methodology.
Organizational transition plans, job description updates, and training plan development.
Rational Suite implementation Rose, RequisitPro, ClearCase, ClearQuest, TestManager.
Rapid development and prototyping advanced problem solving and teamwork. Pilot projects that
increased speed to market by 50% and increased efficiency by 100%.
Senior Program Manager Accomplishments
Manage and deliver over $7 million in eCommerce projects. Responsible for scope, requirements, schedule,
budget, quality, risk, and change management. Manage diverse teams up to 75 members including project
managers, interface design, usability, architecture, programming, business modeling, training and QA.
Business Program Manager for enterprise-wide web platform upgrade to Java, J2EE, UNIX, Web
Sphere, and Vignette content management system. Includes planning, analysis, design, content
conversion, training, workflow and business modeling, organizational changes, and executive reporting.
Project Manager for the Marriott.com re-design that integrated 32 separate web sites into a comprehensive
web portal with a consistent look and feel, and global navigation scheme. Pioneered a user-centered
design processes that included extensive customer research, user experience analysis and testing.
Reservations Program Manager for all on-line reservation systems upgrades resulting in industry-leading
functionality and revenue generating capabilities.
Leader of many new products, including air, car, and on-line hotel packages, wireless channel
development, B2B product line development, content management, use of Flash and liquid layout.
Iconixx Web Development, Inc., Bethesda Maryland August December 2000
Iconixx is a 550-person Internet integrator and services consulting firm for eCommerce web applications in telecom,
finance, insurance, and energy. Web development, technical solutions, and user-centered design.
Senior Project Manager
Delivered $1.1 million of eCommerce and Internet applications. Managed delivery through sales, contracting,
account management, P&L cost accounting, and closeout. Skilled in client relations, business development,
and proposal writing. Strong inter-personal, communications, and technical skills for client and team relations.
Accomplishments:
Rapid development of Internet Tutorial for mortgage lending applications on schedule and budget with
high client satisfaction with Fannie Mae. Led distributed team and managed client relations.
Delivered Washington Board of Trade site as regional commerce portal. Customized XML news feed
from Washingtonpost.com, market data integration, and live traffic.
Redesign Downtown DC business and commerce site. Managed project lifecycle for interface design,
information architecture, development, and testing.
Designed Skills Database, a custom Intranet application for resource management. Planning, lifecycle
management, use cases, technical requirements, interface design, and development.
Dewberry & Davis, Fairfax Virginia. http://dewberry.com/ March 1998 August 2000
The region s largest architecture and engineering firm and largest water resources firm in US. Specializing in Federal
contracting, engineering services, and program management. Program manager for 2 Federal contracts worth $225M.
Director of Information Technology
Managed IT operations for 200-person department. Life cycle management of all departmental software
applications, databases, servers, and 194 desktop systems. Sub-contractor management.
Accomplishments:
Managed all staff, budget, recruiting, training, and operations for the department.
Turned around and built up team to 6 IT professionals, led all staffing and recruiting activities.
Developed division-wide software development process for user needs assessment, functional and
programming requirements, interface design, testing, implementation, and documentation.
Bryce Finnerty, PMP, PE, CSM 972-***-**** abo8o7@r.postjobfree.com
Project Director for CHAMP (Coastal Hazard Analysis and Modeling Program). Implemented 35 screen
Windows application with 4 modules. Added GIS pre- and post-processors.
Engineering Program Director
Responsible for over 50 projects and 11 employees. Product development of work-flow automation and
process improvement. Program management, contract management, and regional business development.
Accomplishments:
Managed all deliverables, production, client relations, sub-contractors, and marketing for Region I (New
England) of the Federal Emergency Management Agency (FEMA) flood insurance program.
Program Manager for a contract task consisting of nearly 8,000 projects, worth over $5 million annually.
Leader and PM on $4 million GIS system for flood modeling and mapping, remote sensing, LIDAR
digital terrain modeling, GPS survey integration, and radar hydrology simulations.
Initiated and led Map Modernization automated GIS-based systems engineering program. Produced best
practices and piloted numerous product prototypes.
Designed open standards for engineering database for large Federal GIS system, consisting of over 140
relational data tables. Developed and implemented public web site supporting the federal standard.
Designed Project Management reporting application using data mining to integrate across platforms.
Special Projects Program Development
Founded and grew team to 8 engineers and IT professionals. Members led projects for web applications, GIS
software, technical training, databases design, and project management methodology and tools.
Accomplishments:
Managed more than 125 projects budgeted at over 25,000 hours and spanning several departments.
Conceptualized, marketed, and grew team scope. Planning, recruiting, staffing, training, and leadership.
First use of GIS systems in department for riverine and coastal engineering, modeling, and mapping.
Provided Internet services, web site authoring and hosting, and site server maintenance.
National Weather Service, Office of Hydrology, Silver Spring Maryland March 1994 March 1998
Innovative science, engineering, and research prototype systems for large Unix-based weather and flood forecasting
system. Rapid development of applications for forecasting and data visualization and analysis. Systems
programming.
Systems Engineer
Initiated, designed, and maintained 1500 page web site as Webmaster at Hydrologic Research Lab.
Developed software and architecture for distributed GIS modeling system. Published numerous papers.
Led systems integrations and software builds at field offices. Trained employees on Unix systems.
Freelance Programmer May 1988 March 1994
Programming, analysis, and IT support for numerous small business and companies including SE Computers,
Colorado and National Fish and Wildlife Service, Colorado. Programming in C, FORTRAN, data processing, DOS,
and windows, and GIS Esri.
PROFESSIONAL LICENSES and ACTIVITIES
Project Management Professional (PMP) Certification
Project Management Institute (PMI), Member
Professional Engineer (PE) License, Virginia
Reviewer, American Society of Civil Engineering (ASCE) Journal of Hydrologic Engineering, Journal of
Hydrology, and Water Resources Research publications
AWARDS
Letter of Commendation, Marriott International, 2003, personal letter from President and CEO of Marriott for
Dedication and Leadership on the Internet Platform Upgrade Project.
Marriott eCommerce Commendation, Marriott International, 2003, recognition of outstanding performance
and leadership in user-centered design for the redesign of Marriott.com.
Technology Achievement Award, Dewberry & Davis, 1999, for CHAMP (coastal hazard analysis and mapping
program) software application.
Best Research Paper Award, 1997, ASCE Water Resources Division, Journal of Irrigation and Drainage
Engineering, May/June 1996 CO2 and Temperature Effects on Evapotranspiration and Irrigated Agriculture.
EDUCATION
Bryce Finnerty, PMP, PE, CSM 972-***-**** abo8o7@r.postjobfree.com
M.S. in Civil Engineering Program, 1994. Colorado State University, Fort Collins, Colorado
Thesis software development, Freelance programming projects, and Graduate Research Assistant.
B.S. in Systems Engineering, 1988, with Honors. The University of Virginia, Charlottesville, Virginia
COMPUTER SKILLS
Skilled at understanding complex technical solutions across a wide array of platforms and vertical markets. Innovative
use and delivery of technology for management, software, hardware, and programming over the past 20 years.
Software Skills: Sharepoint, Autodesk Buzzsaw, Autodesk Revit, WordPress, Joomla, Magento, Google Analytics,
SEO Power Suite, MS Project, OPM3, CMM, PlanView, Primavera, Expert Choice, PMI Process Framework,
Mercury Portfolio Manager, Siebel, Primavera, MS Project Server, Vignette 7, Rational Suite, Visio, Linkbot,
Geographic Information Systems ArcView/INFO, Access, Office Suite, Illustrator, Photoshop, Adobe Suite, and
others.
SERVICE PROJECTS
I believe in using my gifts and abilities to serve others at work, home, in the community, and globally. I have helped
or currently serve in the following organizations.
International Missions Program Grace Community Church, Plano Texas. Assist with the development of
the decision framework for planning and optimizing international missions program and projects in Haiti,
Philippines, Uganda, Nigeria, South Africa, Mexico, and others.
Foundations of Grace Micro Loans (http://foundationsofgrace.org/). Director of Operations. Provided the
start up planning services, branding, web site, print collateral, and work with entrepreneurs from Dallas, and
many contries to give loans and mentor entrepreneurs.
Changing the Face of Christianity (http://changingthefaceofchristianity.com/) Board Member. Helped
provide start up services for branding, web/blogging site development and optimization, and 3 year planning
services.
Fences for Orphans/Matrix Ministries (http://fencesfororphans.org/) created SEO optimized lead generation
web site to drive sales. Maintain web site. Developed marketing and blogging and SEO strategy.
Engage Hope Frisco Texas (http://engagehope.org/). Provide technology planning, process engineering, 3
year planning, and project management and IT support for email, web, file servers, and mobile access to systems
and data globally.