Marketing Sales
Resume:
Sage s Resume
IN A NUTSHELL
I am an experienced, no-nonsense marketing and product management executive with an
emphasis on start-ups, turnarounds and SMBs looking to jump to the next level or new
markets. Technically adept and market-focused, my background includes enterprise software,
network security, Internet, healthcare, mobile, and consumer services and technologies
here in North America as well as Europe and Pacific Rim. I have numerous successful
business outcomes under my belt including helping to land new investment, several M&As and
exits, and a highly successful initial public offering.
BACKGROUND
2009 to presentPrincipal, Sage Osterfeld Strategic Marketing Consultant
Work with start-ups and small businesses in a broad variety of industries software &
mobile tech, heavy industry, food and beverage to develop product, go-to-market and
extended marketing strategies and programs. Operate both on an independent consulting and
interim executive basis to ensure consistency, reliability and long term success in line
with management goals.
2009 to 2011Co-founder, VP Marketing & Product Mgmt, Kerosene and a Match
Co-founded an idea lab developing a new generation of augmented reality software for
games and consumer applications running on Android / IOS smartphones and tablet computers.
Ranked #2 on Forbes Most Promising Companies list in 2009, KaaM technologies combine the
computing power of the CPU with raw processing speed of graphics chips (GPUs) to turn
handheld devices into miniature supercomputing devices that can augment, alter and insert
virtual objects into real life scenery and places. Responsibilities include development
of VC and investor relations materials, product requirements, product demonstrations, and
strategic partner and OEM management, as well as all marketing communications.
2007 2008 VP Marketing & Product Mgmt, High Tower Software
Brought in as part of a management restructuring for a struggling security software
developer in the in enterprise, government / defense markets. Turned two dysfunctional
departments into leaner, highly motivated and efficient teams. Overhauled the complete
product line, eliminating under-performing products while introducing a family of new high-
end systems that not only cut costs but improved profitability and opportunity for upsell.
Rebranded company and product lines, established OEM and strategic partner programs, and
helped land major sales within the Department of Defense, State of Idaho, two top 10
universities, and a number of Fortune 500 companies. Company was acquired by NetForensics
in late 2008.
2006 2007 VP Marketing & Product Mgmt, Global Care Quest
Brought in as part of a new management team to productize remote medical technology
developed at UCLA Med Center by one of the world s leading neurosurgeons. Took a hodge-
podge of technologies and distilled them into remote PACs and medical telemetry products
that allowed doctors to monitor patient vitals, and examine medical records from remote
PCs and Windows Smartphones. Company was acquired by Karl Storz in 2007 and is now part of
their remote surgery unit.
20052006 VP Marketing & Product Development, Cylant, Inc.
Came in as part of a management team charged with commercializing Linux kernel-based
Intrusion Prevention System developed at the University of Idaho. Helped obtain company s
Series A financing, productized the technology around high-end enterprise and government
security needs, built the sales and marketing team and land the company s first major sale
with a large defense contractor. Company was purchased by the U.S. division of British
Aerospace Engineering (BAE) in 2006.
2004 StrategicMarketing Consultant, LiveProcess, Inc.
Worked with executive VP of Marketing to help Healthcare Emergency Management startup go
to market. Streamlined the marketing targets to address hospitals & first responders and
revamped the product line-up to better address federal, state and local disaster
management, compliance and reporting (NIMS, OSHA, EPRHC, HIPAA). Helped land initial
customers and secure second round of funding to expand sales and marketing to a nationwide
level. Company is still operational.
2003 2004 Dir. Marketing & Product Mgmt, PureSight, Inc.
Brought in as part of an executive team to move a struggling Israeli content filtering
company to the U.S. Re-branded the company from iCognito to PureSight and dumped the
emphasis on highly competitive, non-profitable markets (then dominated by Websense) in
favor of a mobile content filtering platform for telecom providers. Company successfully
landed several exclusive telecom clients in North America and EMEA prior to being acquired
by telecom services provider BCGI (Boston Communications Group, Inc.).
2003 StrategicMarketing Consultant, RogueWave Software, Inc.
Came in at the request of the executive management to re-position an aging software tools
provider in preparation for an acquisition. Dumped declining product areas selling them
off to company s major development customers in some cases, EOLing them altogether in
other. Streamlined redundant sales, marketing and product management groups and
repositioned company as a developer of tools in new areas such as Service-Oriented
Architectures. Company was acquired by Quovodix, a medical systems tools developer.
20012002Strategic Marketing Consultant, PacketVideo, Inc.
Brought in to help a new management team commercialize mobile phone streaming media
technology spun out of Qualcomm. Identified product markets and needs, developed investor
relations and customer marketing materials (print, websites, PR programs), and helped
split the non-profitable hardware division (later acquired by Alcatel) from the software
division, which continues to operate today.
1997 to 2000Director of Marketing, Websense, Inc.
Designed, directed and implemented marketing communications programs for market leader in
Secure Internet Management Software. Began with organization when it was a 20 person
regional reseller of security products and services with revenues of less than $1 million.
Built all marketing communication programs to help it evolve into a global security
software and services provider with revenues of over $30 million within 3 years. Sat on
organization s product development committee, developed its extensive (350-plus) channel
partner programs, website, collateral materials, advertising campaigns, direct mail
programs, trade show presentations and all other marketing materials in-house. Managed
staff of 12 that produced all of the above. Company had a very successful IPO in 2000.
1992 to 1994General Manager, SoftMaker, Inc.
Headed operations for U.S. subsidiary of German software development firm producing fonts
for desktop publishing and word processing applications. Managed all operations from start-
up, including product development, engineering, marketing and outsourced distribution.
Developed retail channel of more than 2,000 stores including CompUSA, Egghead and Software
Boutique and gross sales of nearly $1 million in first 12 months. Established distribution
agreements with major software producers such as WordPerfect and Josten s Learning.
Acquired by Kingsley/ATF (now part of Adobe Systems) in 1994.
1991 to 1992Director, Marketing Communications, MediaShare Corporation
Headed marketing efforts of the new media (digital video) division of Josten s Learning
Corporation. Developed collateral materials, public relations programs, educational
programs and websites, as well as some of the industry s first true streaming multimedia
demonstrations and animations. Managed a team of five people. Company was rolled into
Compton s New Media division when Josten s acquired it in 1992.
1989 to 1990Marketing Manager, Ancier Technologies
Headed direct marketing, PR, trade show and channel programs for developer of word
processing, desktop publishing, font, and multimedia programs. Oversaw retail channel
program for more than 4,000 retail stores. Managed PR program that received over 100
articles and 21 awards in U.S. and European press in 12 months. Company rose from $2.2
million in annual revenue to $9.6 million during tenure.
1984 to 1989PR Officer, California Software Products, Inc.
Developed and managed all PR programs for a leading developer of IBM minicomputer
emulation software for the IBM PC and compatibles. Wrote president s speeches, opinion
pieces and white papers. Obtained more than 500 articles during tenure with company and
helped it become one of the 25 largest privately held software companies in the U.S.
Acquired by IBM in 1989.
EDUCATION
Bachelor of the Arts, School of Communications Journalism
California State University Fullerton (Dean s List)
Cowell College, Microbiology Major
University of California, Santa Cruz
OTHER ACTIVITIES
2006present Advisor, Project 999 Foundation
Foundation performs fundraising and community outreach in support of families of fallen
California Peace Officers.
1999 to 2004Technology Speaker & Lecturer, California Science Implementation Network
(CSIN)
Calif. State Dept. of Education project designed to bring public middle school and high
school educators and administrators up-to-speed on integrating technology into class work
rubrics to meet state guidelines, as well as promote student interest in the science and
mathematics fields.
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