Sales Marketing

Karina Reeves

Email: abo5og@r.postjobfree.com

Address: *** ****** ******

City: Audubon

State: NJ

Zip: 08106

Country: USA

Phone: 609-***-****

Skill Level: Experienced

Salary Range: 85

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

KARINA REEVES

101 Spruce Street, Audubon NJ 08106 * 609-***-**** * abo5og@r.postjobfree.com

MULTI-FACETED BUSINESS DEVELOPMENT & MARKETING PROFESSIONAL

Explosive Success in Developing and Driving Highly Profitable Marketing Initiatives

Highly successful marketing and business development professional with over twelve years` experience in consistently exceeding revenue goals and expectations; offers big-picture vision, strategic leadership, and ingenuity to successfully capture market share and accelerate revenue growth. Broad background encompasses copy writing, editing, licensing and branding strategy/program development, product development, extensive account management, sales, business development, marketing, and talent development & management.

CAREER CHRONOLOGY

SELF-EMPLOYED, Philadelphia, PA 2012 - PRESENT

CONSULTANT - Licensing & Marketing Projects

COMCAST, Philadelphia, PA 2011 - 2012

Multi-Media company specializing in entertainment, news, innovation and technology.

MANAGER - Marketing Strategy & Competitive Analysis

* Responsible for all phases of Competitive Analysis; create materials and briefs for various departments company-wide as well as all sales reps, retention and call centers.

* Collaborate with Comcast`s general counsel to ensure compliance, validate claims as well as providing substantiation and documentation.

* Research, create power point presentation, excel spreadsheets and other documentation for distribution regarding competitors (Telco and DBS) their core competencies, advertised promotions, etc.

* Development of Employee Incentive programs, at the corporate, divisional or regional level; including strategy, marketing, creative, premiums and other ancillary materials. Additionally responsible for program maintenance, managing, results and fulfillment. Currently, developing a DBS Winback Campaign.

* Create pivotal presentations for high level executives encompassing the research, data as well as strategic plans and opportunities for various divisions/departments.

* Assist planning and monitoring of new cross-company database; coordinate and monitor the effectiveness of SEO, user interface, social media.

* Responsible for ensuring the validity and accuracy in all consumer scripts and advertising and in line with company goals and brand messaging.

ALTMAN MANAGEMENT, Blackwood, NJ 2009 - 2011

Privately owned real estate company specializing in acquisitions, construction, and property management.

OUTREACH MARKETING & SALES

* Drive 28% occupancy increase (from 62% to 90%) within 2 years; driving assertive sales and marketing strategy.

* Exceed monthly sales goals month over month; generating 50% of monthly sales amongst 4-person sales team with a closing ratio of 85%.

* Propelled business through research, creative production, adaptive planning, marketing-strategy implementation, and brand image / awareness development. Enhance brand awareness, web strategy; writing narrative copy for 80+ video tours.

* Develop, write and manage the company`s new comprehensive social media initiatives (including the company`s website, all blogs, Facebook, Twitter) as well as all traditional marketing and promotional initiatives.

* Research and develop branding message, marketing strategy as well as all marketing collateral to build awareness within the real estate community as well as with consumers.

* Execute sales, business development, marketing, and community outreach strategy; spearheading development of a structured marketing program for established company.

* Ensure compliance and oversee various contractual agreements.

TV GUIDE, New York, NY & Radnor, NJ 2003 - 2008

Legendary TV magazine and multi-media company focused on all things entertainment and popular culture.

DIRECTOR, CORPORATE MARKETING

* Grew profitable expansion of program; generating $5M in new annual revenue year over year.

* Responsible for acquiring, negotiation of marketing contracts as well involved in department P&L.

* Aggressively grew vendor participation from 2 to 25+ licensee partners within two years; actively prospecting and soliciting new vendors.

* Developed comprehensive program; overseeing all areas of department`s policy and procedure development, complex contracts and negotiations, and creation of 250+ branded assets as well as developing handbooks, style guides, writing proposals, original content and the implementation marketing campaigns.

* Rigorously protected TV Guide assets and brand; carefully structuring contracts and enforcing compliance to all contractual agreements.

* Conceived and brought over 350+ new branded products to market; assertively soliciting licensee participation; negotiating profitable contracts, splits, and royalties; and persuading internal departments to release assets as needed to ensure program success.

* Established departmental internship program to cultivate, mentor, and inspire future marketing professionals.

KARINA REEVES * 609-***-**** * abo5og@r.postjobfree.com

CAREER CHRONOLOGY - Continued, Page 2

* Drove continued success and expansion of program; proactively researching/managing/cultivating strategic relationships with all licensees by providing ongoing counsel in development of product, marketing, promotional, and retail initiatives to ensure profitable ROI for partners.

* Grew relationships with 3rd party rights holders including Elvis Presley Enterprises, Viacom and 20th Century Fox; creating several profitable co-branded products.

* Enhanced e-commerce and brick and mortar initiatives and promotions; managing all aspects of store setup and display, copy writing, merchandising strategy and pricing.

* Spearheaded ancillary branding initiatives including book signings, film shoots, DVD presentations, pod casts, etc.

* Accelerated TV Guide brand awareness; exhibiting/attending at 10+ national trade shows annually, overseeing all aspects of scheduling, booth design, setup and break down, purchasing, and development of promotional materials and events.

KALAN LP, Lansdowne, PA 2002 - 2003

Stationery and novelty company providing humorous, generic, and licensed merchandise for the sports and entertainment markets.

DIRECTOR, MARKETING & LICENSING

* Grew revenue by 300% within first two years; executing aggressive growth strategy and development of licensing program.

* Wrote and edited all generic product line copy including greeting cards, key chains, stickers, etc in addition to all collateral, POP, advertising and sales materials.

* Developed the company`s first freelancer program including the selection of art and copy for generic line of greeting cards, contract negotiations, payments/royalties and a quarterly newsletter.

* Solicited licensee participation and grew program from 2 to 35+ partners within first year; superseding all management expectations and objectives for the program.

* Delivered $5M+ in new revenue growth; closing new accounts pioneering contracts with Back Street Boys, InSync, and Britney Spears.

* Ensured success of program; providing ongoing strategic counsel and training workings to educate, guide, and develop 35+ partners.

SALT LAKE ORGANIZING COMMITTEE (2002 OLYMPIC WINTER GAMES), Salt Lake City, UT 1999 - 2002

Organizing Committee overseeing all areas of marketing, merchandising, and licensing for the Winter 2002 Olympics.

MANAGER, LICENSING & MARKETING

Success in Managing & Growing Branding, Marketing, and Licensing Programs

* Served as an integral part of team of five managing the acquisition, management, and contract administration of merchandise partners; generating $500M+ in revenue. Managed over 25 licensed manufacturers in all product categories.

* Worked closely with sponsors, United States Olympic Committee, and the International Olympic Committee; developing a consistent branding and licensing strategy for all merchandise, uniforms, and programs.

* Developed comprehensive, unified program; overseeing areas of licensing strategy, policy and procedure development, guidelines, contracts and negotiations, and creation of 275+ branded assets

* Ensured success of program cultivating crucial partnering relationships with all 70+ accounts (hard and soft goods); crafting/executing product development, marketing, advertising, promotions, partnerships, and retail initiatives.

* Managed licensing components for key sponsor accounts including Hallmark, Seiko Corporation, General Motors, Delta Airlines, and The Coca-Cola Company.

* Designed/wrote and produced numerous marketing and retail development tools including retail sales video, POP materials, a retail showroom, catalogs, collateral materials, and presentations.

* Unified all branding and packaging across all channels; mandating an enterprise-wide, cost-effective packaging program.

* Trained, developed, and managed high performance team of volunteers, a coordinator, and an assistant.

AFFILIATIONS

AvantGuild * American Marketing Association * Chamber of Commerce (Southern NJ)

Licensing Industry Merchandisers Association (LIMA), East Coast Vice President (4 terms)

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Arts in Journalism and Advertising, Temple University, Philadelphia, PA

Entrepreneurial Certificate Program (Current Pursuit), Rutgers University, NJ

Studies in Media, Marketing, and Creative Writing, MediaBistro, New York, NY

Freelancer Writer

COMPUTER SKILLS

Microsoft Office including Word, Excel, PowerPoint, Publisher

MS Outlook, Lotus Notes, Photo Shop

Social Media for business including Facebook, Twitter, LinkedIn, Respage.com

(References and Portfolio Upon Request)

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