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Srini Centhala
BI DW Architect at DIRECTV
Location
Irvine, California (Orange County, California Area)
Industry
Information Technology and Services
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Srini Centhala
Contact Srini Centhala directly
Srini Centhala's Overview
Current
BI DW Architect at DIRECTV
Sr. Architect at Absolut-e Data Com Inc
President & Founder at Absolut-e Data Com, Inc
Past
BI / ETL- Data Architect at Experian
Sr. Architect at IMSHealth
BI Architect at Lafarge
Architect at Lafarge Gypsum
Architect at ebay
Architect at Temple Inland
System Architect at HCL Technologies
Sr. Software Engg / System Architect at Revenue Technologies
Consultant / System Architect at UPS
Senior Software Engineer at Lovell Hubbard Associates
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see all
Education
Bangalore University
Ramakrishna Higher secondary School
Recommendations
14 people have recommended Srini
Connections
500+ connections
Websites
Company Website
eServicePlace.com
Follow in twitter
Srini Centhala's Summary
SUMMARY:
Over 19 years of Information Technology (IT) industry experience in the area of full
life cycle software development of commercial client-server and web applications as
Technical Architect / Data Architect / Data Modeler in business data management system.
Over 11 Years US On-site Client Experience.
Over 10 years of Experience in Decision Support System Using OLAP, ROLAP,MOLAP & HOLAP
as BI Architect / Data Architect / Data Modeler.
All the projects were completed and implemented successfully on time with in allocated
budget with High Quality standards.
Extensively used Rational Unified Process (RUP) Methodologies & Delivered Quality
Standards SEI CMM model Level 4 & 5.
Re-Engineered the Business Process of Revenue Management, Marketing Management,
Contract Management, and Pricing Engine for United Parcel Service (UPS).
Business process re-engineering to convert from HR People Soft to JD Edwards and
Designing data warehouse to enable decision support system (DSS) of Human Resources (HR),
Sales & Marketing, Manufacturing, Finance (GL) & Inventory management Applications.
Expert in Designing of Data warehouse, Business Intelligence tool, ETL Process, Data
Mining, Data Mapping, Data conversion, Data Migration using Data Stage, Informatica,
Microstrategy 8i, Cognos & Business Objects.
Extensive experience in Data Modeling, Database Design, System Architecture, System
Design, Database Administration, Relational to object mapping, Object Oriented Analysis
and Design.
Very good experience in Oracle DBA activities, SQL, PL/SQL, Pro*C, Oracle Stored
Procedures, Functions, Triggers, SQL / Loader,SQL / Plus,Back UP & Recovery and SQL
Tuning.
Good Experience in Java, J2EE & JMS using application server, e-commerce, B2B and B2C
portals and System Integration (B2Bi and EAI).
Specialties
Business process re-engineering, on-line business ideas & concepts, Business
Intelligence, Technical Architect / Data Architect / Data Modeler in business data
management system, Project Management, Under taking full Projects developments.Srini Centhala's Experience
BI DW Architect
DIRECTV
Public Company; 10,001+ employees; DTV; Broadcast Media industry
September 2012 Present (1 month) Greater Los Angeles Area
Analysis and design of Enterprise data warehouse (EDW) for Supply Chain Management
subject area.
Sr. ArchitectAbsolut-e Data Com IncJanuary 2009Present (3 years 9 months)
Working on creating an On-line BI system to be developed in SaaS model. Evaluating the
existing systems in the market such as OBIEE (Oracle Business Intelligence Enterprise
Edition), SAP BI / BO (Business Objects), IBM s Cognos. Collecting requirements &
defining efficient business Process model to easy implementations and design of adoptable
for different industries & clients.
Responsibilities: (
Sr. Architect)
Streamline the Development process & preparing Standards for SDLC of data warehouse
implementation.
Requirement analysis and prepared detailed functional specification.
Adoptable architecture for On-line BI by evaluating existing Infrastructure
Defining revenue models & common data warehouse models
President & FounderAbsolut-e Data Com, IncOctober 2007Present (5 years)
www.eServicePlace.com
Services market place that connects to the service requester and service providers all
over the world. In United States of America alone there are 33 Million service providers
and nearly a Billion requesters. Every day there are service requesters who need service
providers to enable the ease of their service. Absolut-e has realized this need and has
developed eServicePlace.com to maintain the service requesters and providers transactions
by enabling tools to efficiently manage the community.
The following are the key features of eServicePlace.com:
1. Finding the providers and requesters
2. Placing service request
3. Bidding on the service request
4. Scheduling appointment for on-site estimation
5. Scheduling appointment for performing the services
6. Provider selection
7. Contract management
8. Work order management
9. Managing the service status
10. Financial management
11. Payment management
12. Rating/Review of requesters and providers
BI / ETL- Data Architect
Experian
Public Company; 10,001+ employees; EXPN; Information Services industry
December 2009August 2012 (2 years 9 months) Irvine CA
Design and development of NextGen Credit bureau Product, developed to implement in
multiple countries based on CORE functionality and Customization for each country. The
Customization countries AU, NL - Design complete & Development in-progress & For India -
Technical proposal & Design.
Sr. Architect
IMSHealth
November 2007October 2008 (1 year)
Responsibilities: (Sr. Architect)
Streamline the Development process & finalized the Extraction Transformation loading
process to generic framework using Unix Shell script.
Requirement analysis and prepared detailed functional specification.
Source System analysis Analysis & design of ETL Mappings and ETL Specification.
Analysis and Design of Datawarehouse (Logical & physical Model using ERWin) from OLTP
System to Accommodate the DSS Business Requirement.
Performance tuning and efficient joins to adopt with the functional requirements and
required summarizations
Workflow of each Reference & transaction information.
Validation against Primary Factory with new build system.
Environment: Netezza, Oracle 9i, ER Win, SQL,UNIX Shell script
BI Architect
Lafarge
Privately Held; 10,001+ employees; LFRGY; Building Materials industry
March 2005October 2007 (2 years 8 months)
Largest ERP implementation of enterprise One (JD Edwards), responsible for designing
Datawarehouse of the Gypsum Division of Sales & Marketing, Manufacturing and Finance
Datamarts and manage the Business team, ETL Team & Reports team. The datawarehouse &
multiple datamarts are designed for getting decision support reports for VP, directors,
sales executives, managers, customer analysis and comparisons of targeted revenue, actual
revenue statistics, KPI s, dashboard HTML reports & Documents.
Architect
Lafarge Gypsum
Public Company; 10,001+ employees; Building Materials industry
20052007 (2 years)
Architect
ebay
Public Company; 10,001+ employees; eBay; Internet industry
August 2004February 2005 (7 months)
Largest e-commerce data warehouse eBay has with 15 Tb size. Ebay site has a advertisement
tracker by different vendors such as Mediaplex, Double Click, Site Email & Kanna
connect. These are all the advertisement used for marketing as well as promoting the ebay
products. The datamart is built to the higher level management to analyze and promote the
Marketing creatives. Developed a combined datawarehouse to analyze from all of the
datamarts with respect to User analyze, Sent email, bounced email by ISP, bounce reason,
User age group analyze, Ad impressions, Clicks, Click Thru Rates GMV & the revenue
generated by these creatives. Simplify Stores is another Subject area to integrate with
the datawarehouse to enable the High level business users to do the analysis on the Store
owners, subscription, listings, listings, Rev Rollup based on Country.
Architect
Temple Inland
Public Company; 10,001+ employees; TIN; Paper & Forest Products industry
August 2003 August 2004 (1 year 1 month)
JD Edwards-One World ERP package has all the built in Inventory control, Manufacturing,
Sales & Marketing, Order processing system & all the employee details are in people soft
(HR management). Combination of both OLTP systems needs to be designed to have data
warehouse (OLAP) & data marts.
Environment: Oracle 9i, Informatica ETL tool, MicroStrategy7i, Windows-2000, ER Win, SQL,
PL/SQL
System ArchitectHCL Technologies
Public Company; 10,001+ employees; 532281; Information Technology and Services industry
September 2001August 2003
(2 years)
Client:
State of Georgia DHR -USA (ISIS) Jun-2003 to Aug-2003
ISIS (Investigative Services Information System) is a system for the DHR- Commissioner,
Director, Chief of Investigator to track/analysis/Forecast/trend analysis on the existing
cases. Automate ETL process to generate Fraud Alert system from EBT-Citibank data mart
based on defined Trafficking patterns and rules and Customers eligibility, benefit &
Budget information from SUCCESS System.
Client:
State of Florida AWI -USA (Decision Support System) Oct-2002 to Jun-2003
OSMIS-Data warehouse is a system for the high level users to
track/analysis/Forecast/trend analysis. OSMIS Application consists of 6 modules, to
integrate all these modules consolidated through data warehouse to make decisions,
Forecasting, budgeting and reporting to Federal Government. The Financial module modified
and extended to meet additional reporting and data requirements of OSMIS-DSS.
Sr. Software Engg / System Architect
Revenue Technologies
Privately Held; 11-50 employees; Computer Software industry
February 1998 September 2001 (3 years 8 months)
MP Composer is Configuration management applications to configure the MP Pricer. It
Capabilities consist of Item Catalog, Pricing catalog, manageability, segmentation and
analysis. Trend analysis, Forecasting, drill down capability across hierarchies (Data
Mining) against OLAP.
Web based Intranet solution to do the internal file sharing, Menu level access, creating
new menu levels and Customer contact info database maintenance. Those are secured by
authentication based on user role and authorization. This project is basically to prove
that technology selection, frame work development for the future Product development.
Consultant / System Architect
UPS
Public Company; 10,001+ employees; UPS; Transportation/Trucking/Railroad industry
February 1998June 2001 (3 years 5 months)
We developed an automated process for the data interaction from mainframe old system to
new database system with minimal user interaction by using Unix shell script as core
component. It consists of cleaning process by C program, Old to new system mapping with
business rules, validations, business process configured through MQ Series Integrator and
oracle stored procedure to complete the total System integration. After Population of data
to OLTP System, designed ETL Process to load data to the newly created data marts, which
is part of Rate Setting 2 Datawarehouse.
Senior Software EngineerLovell Hubbard AssociatesSeptember 1997February 1998 (6 months)
Srini Centhala's Education
Bangalore University
19881994Ramakrishna Higher secondary School
HSC, Computer Science
1986 1988
Srini Centhala's Additional Information
Websites:
Company Website
eServicePlace.com
Follow in twitter
Interests:
On-line Marketing,successful Business, enterprising, Venturing new, Technology Help to
any one
Groups and Associations:
Top linked, LION
Agile Methodology
Attraction Marketers
BI-Business Intelligence & EPM-Enterprise Performance Management Practitioners Group
Business Intelligence
Business Intelligence & DataWarehouse Professionals
Business Intelligence / Datawarehouse Leaders
Business Intelligence Professionals
Business Intelligence, Data Warehouse, Information Management, Data Governance, MDM
Consultants Network
Data Warehouse Architects
DataWarehousing/ETL
Datawarehouse and BI group
ETL Architects
Entrepreneurs Seeking ..
Executive Suite
HCL Alumni
Information Security Community
Innovative IT Business Solutions
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by
Gerald Haman
LION Worn with Pride! [Choose wisely ... ]
MicroStrategy
Mission Critical Systems Forum (facilitated by Oracle)
Nordic IT Outsourcing and Software Development Association
OBIEE Professionals Group
ORACLE PRO
On Startups - The Community For Entrepreneurs
Online Ad Pros-NA
OpenNetworkers.info
SAP members club
TDWI Business Intelligence and Data Warehousing Discussion Group
Telecom Professionals
The Recruitment Network
UVCE Alumni, Students, Staff..
YOUNG INDIAN ENTREPRENEURS
eMarketing Association Network
eOffice Workplace Design Community
Honors and Awards:
Srini Centhala
Absolut-e Data Com, Inc.,
820 Sheridan Ridge Court,
Alpharetta, GA 30022
USA
My Bolg: http://SriniCenthala.blogspot.comhttp://twitter.com/SriniCenthala
Phone / Fax : (001) 888-***-**** Ext: 1 [(001) 888-4ABSOL Ext: 1]
Mobile: (001) 678-***-****
Email: abo3qx@r.postjobfree.com
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