Manager Marketing
Resume:
Ryan M. Stender
Miami Beach, FL 33139
Phone: 847-***-****
Email: abnvsg@r.postjobfree.com
Proactive, strategic marketing/events/promotions professional with ten years of experience at multi- industry blue chip Fortune 500
companies. Key areas of responsibility include brand management, promotions, entertainment marketing, event management,
sponsorships, contract negotiations, managing and tracking business performance, networking, targeted marketing, and merchandising.
EXPERIENCE
REGIONAL MAGAZINE PUBLICATION Miami Beach, FL. 3/07- Present
National Director of Marketing and Events
Spearheading and implementing a complete brand strategy and national marketing plan inclusive of target-relevant event integration
opportunities and stand-alone experiences, partnership considerations, and cross-marketing extensions
Manage and facilitate all national marketing partnerships and platforms including, but not limited to, Super Bowl, NBA All Star
Weekend, MTV Award Shows, and other Red Carpet events
Develop opportunities to funnel national marketing initiatives to the local markets by creating scalable programming
Garnering national credibility and exposure by partnering with heavily supported platforms in the music, fashion, and lifestyle
arena to develop fully integrated marketing solutions
Responsible for managing and handling 2008 Super Bowl activation. Results generated 840MM media impressions
from 18MM marketing impressions
Develop process and protocol to ensure flawlessly executed programs tied to efficient and effective management
Work with the executive team to ensure a consistent thread of content throughout all consumer touchpoints (in book, online, in-
market, OOH, and more)
Oversee national events and marketing staff members
BURGER KING CORPORATION Miami, FL 12/04- 09/06
Manager, National Promotions and Sponsorships
Managed the development and execution of all North American Burger King brand platform entertainment, events, promotions and
sponsorship properties including NFL, Super Bowl XL, NASCAR, Michael Waltrip Racing, Spiderman, Star Wars
Established and maintained relationships with key stakeholders including brand talent and endorsers (The Burger King, Chris Webber,
Jeremy Shockey, Jerome Bettis, Michael Waltrip, Bill Elliott, Brooke Burke, Toby Maguire), entertainment and retail partners (Circuit
City, Coca-Cola, Sony, FOX, Warner Brothers, Universal), franchisees and field marketing teams
Oversaw the total promotional process including development, timing, and internal and external sell-in of programs, and execution of
promotional materials, communications and budgets
Managed and negotiate talent agreements and other critical contracts with outside marketing partners and promotional resources to
deliver positive business results
Managed the marketing and event production components of the annual Burger King Corporation Global Convention
AMERICA ONLINE/TIME WARNER New York, NY 7/03-11/04
Senior Events/Promotions Manager
Spearheaded integrated entertainment and sports marketing programs for various clients and oversaw these select relationships
Managed internal and external events to support clients and company initiatives contributing to a 14% annual revenue increase
Developed efficient and effective entertainment and sports opportunities that leverage the AOLTW arsenal and help the client manage
against programming objectives
THE COCA-COLA COMPANY Houston, TX 10/01-03/03
Senior Marketing Activation Manager
Promoted to Sr. Marketing Activation Manager in October 2001, received ME rating 1st six months on the job
Managed 2003 Minute Maid Refreshment integrated marketing program Strategy, Planning and Execution to help the brand achieve a
volume objective of 74MM eq. Cases
Manage and direct brand marketing activity including television and print advertising, key trade marketing/sales incentive programs and
assisting in media planning and development
Generated alliances internally and externally by continuously identifying and acting on opportunities that will create success for CCNA
and its customers, bottlers, suppliers, communities, and governments
Oversaw cross-functional project teams to deliver target-focused on-premise programming against various sports and entertainment
properties including, but not limited to, Scooby Doo, Harry Potter and the Chamber of Secrets, Charlie’s Angels II, NCAA Final Four, and
NASCAR to garner incremental displays at retail
Trained and developed one subordinate
THE COCA-COLA COMPANY Houston, TX 06/01-10/01
Marketing Activation Manager
Managed 2002 Minute Maid Lemonade, Minute Maid Juices to Go, and Fruitopia marketing plan to help achieve the targeted brand
volume objectives
Oversaw cross-functional project teams and focus group initiatives to help build relevant programming to support the brand business
initiatives
Managed all external brand vendors including advertising agencies and research companies
KRAFT FOODS Glenview, IL 7/99-6/01
Promotion Coordinator/Consultant.
Lead concept planning, strategy development, and focus group initiatives for all Kraft brands game of chance promotions
Created On-Pack promotion vision for Oscar Mayer Lunchables to help the brand understand the role of the promotions as well as the
opportunity vs. cost of such programming
Acted as a liaison between promotional agency and brands to ensure flawless program coordination and execution.
Responsible for annual Kraft “Food and Family” Summer Magazine partner section. Developed strategic alliances with Nickelodeon,
Hasbro, DC Comics, and many other corporations. Magazine offered consumers over $150.00 in savings (compared to $45.00 YAGO).
KRAFT FOODS Glenview, IL 5/98-7/99
Ethnic Marketing Assistant.
Learned the fundamentals involved in marketing through the eyes of a Fortune 500 company
Assisted Brand Manager on developing African American and Hispanic targeted advertising and marketing strategies
MTV NETWORKS Santa Monica, CA. 6/97-8/97
News Department Intern
Helped coordinate and execute “MTV News” each week. Used Lexis-Nexis and many other research instruments to collect,
organize,report, and interpret research.
Responsible for casting and management of talent. Developed projected timelines for business development opportunities
EDUCATION
Indiana University Bloomington, IN. B.A., Marketing and Telecommunications. 5/99
Course work includes marketing, advertising, public relations,accounting, operations, communications and Spanish. Minor in Spanish.
University of Wisconsin Platteville, WI. Overseas Program, Spring ‘98
Study abroad program in Seville, Spain. Course work included Spanish, business communications, and International business consulting
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