RICHARD CAPONI
Pittsburgh, PA 15234 abnssp@r.postjobfree.com
EDUCATION
CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS Pittsburgh, PA
Master of Business Administration; MBA GMAT: 710/800 5/09
Concentrations: Marketing, Strategy, Organizational Behavior, Quantitative Analysis
Merit Scholarship recipient
Marketing Club
UNITED STATES MILITARY ACADEMY W est Point, NY
Bachelor of Science in General Management 6/01
Civil Engineering Track
Dean’s List
EXPERIENCE
DEL MONTE CORPORATION Pittsburgh, PA
Associate Brand Manager Intern, Nature’s Recipe 5/08 – 8/08
Strategy: Created strategic plan for growing Nature’s Recipe Cat food from a $2M to a $30M business
Interactive Development: Selected as primary brand liaison to creative agency; redesigned brand website that
launched in Jan 2009 in conjunction with email campaign targeting over 6 million consumers
Creative: Developed the creative plan and packaging communication hierarchy used in the brand repositioning of
35 SKU’s during Nature’s Recipe Dog food packaging change
MANAGEMENT SCIENCE ASSOCIATES Pittsburgh, PA
4/07 – 8/07
Market Research Analyst Intern
Analysis: Lead analyst on project team that conducted a “state of the industry” evaluation for a major tobacco
corporation
Research: Compiled tobacco industry legislation and built model to analyze tobacco sales
Quantitative: Used proprietary regression models to analyze data and provide marketing levers for four major
consumer product companies
UNITED STATES ARMY Ft. Lewis, WA; Mosul, Iraq
Corps Operations Battle Captain (11/05 – 6/06) 1/02 – 6/06
Battalion Logistics Officer (2/05 – 11/05)
Battery Executive Officer (6/03 – 2/05)
Troop Fire Support Officer (1/02 – 6/03)
Project Management: Developed procedures to efficiently allocate $700K to humanitarian aid projects in
Northern Iraq; enabled construction and renovation of 10 schools, 3 police stations, 2 me dical clinics, and 2 town
halls
Forecasting: Created comprehensive Excel model to forecast and track the logistic status of a 400 soldier, 160
vehicle Battalion; raised operational readiness rate from 85% to 97%
Organization: Synchronized operating systems to compile information from 25 sources into a concise, functional
product for senior-level use
Budgeting: Controlled fiscal budget in excess of $4 million; researched and contracted all necessary equipment
to support unit during future combat deployment
Planning and Implementation: Designed and implemented a 72-hour exercise used to train and validate
advanced fire support skills; raised average overall test scores of 20 soldiers from 72% to 91%
ADDITIONAL INFORMATION
Pending Affiliations: Veterans of Foreign Wars; Whitehall Community Lion’s Club ; Special Olympics Volunteer
U.S. Government Secret Security Clearance