Management Sales
Resume:
LEVAR HOARD
*** * ****** ** #*** c, Chicago, IL *0661 abno5y@r.postjobfree.com
Thank you for taking the time to review my resume. As I look forward to returning
to a dynamic organization in the Chicago area, I am excited to learn more about the
position available at your company.
For more than a decade I have been formulating, developing, deploying and
managing interactive marketing and e-commerce projects for organizations ranging
from start-up ventures to multi-national Fortune 500 companies such as Ford Motor
Company, Mastercard and SC Johnson Wax.
I am a highly creative, conceptual and skilled professional with management and
working experiences concentrated in the areas of: ecommerce and online marketing,
SEM & SEO, business development, competitive & market analysis, process
engineering, web development, account management and utilization tracking &
analysis. Additionally in my role as a consultant and boutique agency owner I have
additional experience in matter of technology, finance and law including: intellectual
property, business modeling, privacy and regulatory compliance and C-level strategic
planning and fundraising.
You will see that I have developed a highly valuable skill-set over the years that will
benefit your organization and deliver added value to my role. I look forward to
speaking with you soon about the opportunities. Please contact me at 305-***-****
to discuss the your opportunity and arrange a meeting. Thank you for your
consideration.
Regards,
LEVAR HOARD 1/3
PG.
650 W Wayman St #701 c, Chicago, IL 60661 abno5y@r.postjobfree.com
CANDIDATE PROFILE
A highly skilled e-commerce and e-marketing professional with more than a decade of interactive strategy,
advertising, account management, consulting and deployment experience over various channels (web,
mobile, offline/print). Specialization in managing relationships and bringing innovative concepts and
opportunities to market – from master level conceptualization, to detailed business planning and projections,
through production and into final execution, support and management. Experienced in the development of
both new business ventures and existing brand extensions in industries such as: media, entertainment,
fashion, consumer products, automotive, financial services and business-to-business.
CORE COMPETENCIES
Consultant, Strategist & Researcher Software Development & Processes
Interactive Marketing & SEO/SEM Intellectual Property Administration
Strong Visualization/Presentation Skills Project & Team Management
Account & Client Management Entrepreneurial / Self-Motivated
PROFESSIONAL ACHIEVEMENTS & EXPERIENCE
Management Consultant –Internet/E-Commerce 01/ 2007 - CURRENT
FREELANCE & CONTRACT ENGAGEMENTS [ UNITED STATES ]
Responsible for identifying opportunities and utilizing existing business assets of mid-sized
and global clients in order to create profitable new online business units and joint ventures
Conducted extensive research and analysis of web trends and technologies for client portfolio
then developed use cases, project specification documents, and intellectual property briefings
Structured electronic marketing campaigns & briefings for consumer-facing sites & services
Localized & internationalized existing web-based businesses for international expansion
Performed high-level consulting for business process re-engineering and transformations of
existing enterprises by utilizing web-based technologies and services. Responsible for defining the
development of e-Commerce strategies for a segment of the firm’s mid-sized and large multi-
national clients. Conducted a variety of quantitative and qualitative research projects to provide
advice foundation for client engagements, while educating all stakeholders of the business
implications.
Director of Web Services & Development 06/ 2004 - 10/ 2006
ClearData Corporation [ BOCA RATON, FL USA ]
Planned, developed and deployed innovative web-based application in just over 12 months
Developed first end-to-end FACT/FCRA regulatory compliance tool for banking industry
Created turn-key solution for streamlined METRO2 reporting of sensitive consumer data
Created a unified platform for all stakeholders in consumer credit management process
including: creditors/banks, service agencies, reporting bureaus and consumers
The Company was tasked by a group of former consumer banking executives to develop an
automated solution for the consumer credit industry; which faced new legislation at the time. I
performed duties as Director of Development of the company during the launch period, to which
I directed most aspects of the operational strategy, development process and marketing strategy
for the Company. Additionally, I managed portions of the Private Placement fundraising process
for the VC-owned operation until the software was sold & acquired.
CONTINUED…
LEVAR HOARD 2/3
PG.
PROFESSIONAL ACHIEVEMENTS & E X P E R I E N C E CONT…
Director Business Development, Consulting 10/ 2002 - 03/ 2004
Adjoined Consulting* [ MIAMI, FL USA ] *NOW CAPGEMINI
Identified inter/intra-organizational opportunities among each of: company, vendors, clients
Expanded agency’s practice into Latin America and established internationalization unit
Developed extranet for key account management & streamlined procurement process
Work closely with senior management to establish and track revenue goals
Provide training and support to account and sales force
Balance customer experience with business objectives
Formulated new acquisition strategies and advised Senior Management on restructuring of
professional services organization to address industry changes amidst slowing economy. As a
Senior Consultant and Director Of Business Development for the organization, I leveraged my
operational experience to focus on increasing revenues channels for the agency. I uncovered new
revenue and operational efficiency opportunities that extended into all areas of the business.
C0-Founder / Managing Director 04/ 2000 - 09/ 2002
Culterra – Zubi Interactive [ CORAL GABLES, FL USA ]
Co-Founded one of the first multilingual/multi-cultural interactive agencies of its kind
Partnered with largest Hispanic ad agency (Zubi Advertising) to launch internet division
Procured web development & e-marketing clients such as Ford Motor Company, S.C.
Johnson Wax, American Airlines, Direct Merchants Bank, Metris/HSBC and MasterCard
Created strategy & developed sites for the first automaker (Ford) to develop bilingual website
Developed auto dealer tools for Hispanic/bilingual customer service (Ford)
Deployed one of the first bilingual online account management user interfaces (MasterCard)
Collaborated & co-managed accounts with global ad agency J. Walter Thompson (JWT)
Launched and managed a team that grew to more than 50 members across multiple agencies and
geographic locations including: account managers, liaison agencies, end clients, art directors,
copywriters, graphic artists, linguists, and programmers. Primary duties included business
development, planning, development oversight and strategy leadership to deliver savvy interactive
campaigns over multiple mediums (online, print/offline, rich media). Conducted high-level focus
groups and initiated studies to garner psychological insight of consumer e-commerce and usage.
The agency was acquired and absorbed into Zubi Advertising.
Sr. Development Manager 08/ 1998 - 04/ 2000
Eggrock Partners* [ BOCA RATON, FL USA ] *ACQUIRED BY BREAKAWAY SOLUTIONS
Breakaway Solutions [ BOSTON, MA USA ]
Managed the development and technical trials of client websites
Created visualization modeling including wire frame diagrams for information architecture
Administered partnerships with major content & backend database content providers
Integrated and administered online affiliate / reseller programs within client websites
Analyzed Web reporting logs files and provided analysis of client website performance
One of the first employees at the new regional office for the Boston-based web development and
IT consultancy. I grew from project-based development to managing teams with budgets from
$1,000 to over $1MM as the office grew. Consulted with small and mid-sized companies, assessed
needs and translated them into production documentation, developed time lines, provided
oversight and reporting to management, outlined deliverables and participated in new business
development activities.
CONTINUED…
LEVAR HOARD 3/3
PG.
PROFESSIONAL ACHIEVEMENTS & E X P E R I E N C E CONT…
Database Marketing Manager – Reconstructive Products 08/ 1994 - 04/ 1996
Biomet, Inc. [ WARSAW, IN USA ]
Created new opportunities for distributors & sales associates by creating the company’s first
comprehensive relational database for cross-referencing competitor part numbers & prices
Increased sales of non-performing line of hundreds of surgical and dental consumable parts
Trained franchised distributors & top sales associates at corporate HQ on tool usage
Leveraged leads from AAOS trade shows and created marketing program to promote
products to end-users (surgeons, practitioners and hospitals)
What started as a corporate marketing internship evolved into a full-time product management
role for the FORTUNE 500 biotechnology company. During my time, I successfully increased
sales of a non-performing product line by utilizing a networked relational database marketing tool
that I conceived and developed for the company. The position reported directly to the S.V.P. of
Marketing.
EDUCATION & AFFILIATIONS
Undergraduate Studies
Bachelor of Science (BS) in Business- Marketing Concentration
Indiana University [ SOUTH BEND, IN USA
A.A.S. Associate of Applied Science in Information Technology Systems
ITT Technical Institute
Professional Affiliations:
South Florida Technology Alliance
MIT Enterprise Forum
Florida Venture Capital Forum
PERSONAL INTERESTS & STUDIES
Language & Culture
Bilingual (English, Spanish fluency), familiarity with French, Italian and Portuguese,
extensive global travels and cultural studies.
Art & Design
Architecture, industrial & graphic design, photography, global music, fashion
Diversions
Boating, cooking, gardening, equestrian, eco-tourism
Contact this candidate