Sales Manager
Resume:
CYNTHIA G. ROBINSON
abnmut@r.postjobfree.com
**** ******** **** **. ********, OHIO HOME 330-***-****
SUMMARY
Award-winning leader and marketing professional, expert in motivating teams to exceed performance
goals. Accomplished in newbusiness development and improving company bottom line. Category
experience in Healthcare, Finance, Education, Cable, Retail, and Event Marketing. Demonstrated
success in newspaper, Internet, magazine, direct mail advertising sales and most recently, EDI
software sales. Developed extensive and valuable network of regional business leaders and their
agencies. Member of the following organizations to cultivate relationships: United Way Women’s
Initiative Council, ALS Association of NE Ohio, Greater Akron Chamber, Canton Chamber,
Jackson-Belden Chamber.
A wards:
Akron Beacon Journal Excellence Award Advertising, 2003
Nominated, James K Batten Knight Ridder Excellence Award, 2003
Knight Ridder “Best Practice” for creative print/online advertising bundles, 2005
Significant experience and accomplishment in the areas of:
Marketing management Product branding and launch
Research and analysis Team management
Development of innovative Profit and loss responsibility
marketing programs Cultivating partner relationships with
Sales customers
Strategic product planning
PROFESSIONAL EXPERIENCE-SELECTED AND RELEVANT ACCOMPLISHMENTS
1 EDI Source, Inc Solon, Ohio
KeyAccount Manager, US, Canada, Mexico 6/2008 - current
As Key Account Manager, responsible for becoming the element of change for existing sales
department. Duties include driving revenue for all Electronic Data Interchange Software and Web-
based solutions, including HIPAA applications; planning and attending tradeshows;
budgeting/forecasting; identifying trends and training needs; in addition to assisting with
development of sales personnel. First year in position have exceeded all sales quotas and have
assumed training for newsales hires. Currently ranked in 1st place for sales revenue.
THE AKRON BEACON JOURNAL, Black Press Akron, Ohio
FormerlyKnight Ridder Newspapers 2001 –2008
Positions held: Monster.com/Ohio.com Recruitment Special Project, Local Ad Director, Retail Sales
Manager, General Manager of Targeted Publications, Key and Major Account Sales
Marketing Management:
As GM of Targeted Publications, identified and created strategies to penetrate new, upscale markets
for magazines targeting luxury and bridal market segments. Complete P&L responsibility. Initiated
design changes in order to maintain uniqueness within the marketplace. Created distribution system
for magazines with outside vendors. Combined, the magazines generated $216,000 in revenue.
Assumed management of online auction project in addition to regular duties. This initiative resulted
in a $500k sales increase. This was achieved through coaching and assisting reps in consultative
selling with clients based on market research and analysis. Responsible for budgeting and sales trend
analysis in addition to setting and implementing sales goals, initiatives, incentives and action plans.
Partnered with Classified Ventures for cars.com, homes.com, apartments.com to develop targeted
print/on-line advertising bundles. Products included SEO, leaderboards, skyscrapers, geo-targeting
and more. Received Knight Ridder “Best Practice” Award for print/on-line advertising bundles.
Responsible for developing advertising launch of award-winning Outlook section, which
outperformed company expectations in generating $122,000. This initiative demonstrated skillful
team leadership in coordinating cross-functional departments such as editorial, advertising and
circulation departments.
Quota Buster:
As Monster.com/Ohio.com Recruitment Special Project, spearheading advertising revenue project
charged with developing newbusiness in an aggressive entrepreneurial fashion. Primary focus is new
account acquisition as well as up-selling existing print-only accounts into Monster.com products in
Summit and Stark County, Ohio. Superior consultative sales approach accounted for two newclients
totaling $150,000 within first 3 weeks in position.
As Local Ad Director, responsible for $5 million budget and 16-member department. Duties include
driving revenue for all retail print categories and Ohio.com on-line products; directing all marketing
and newproduct development efforts; budgeting/forecasting; identifying trends and training needs;
in addition to serving as the liaison between the newspaper and key advertising constituents and the
community. Reorganized local retail department with physical moves, developing newsales teams
and compensation plans. Myteam averaged 124% over prior year in print and on-line line sales
revenue.
As Retail Sales Manager, led team of 8 territory reps to achieve 133% increase over prior year
revenue in print and Ohio.com on-line sales. My team accounted for $3.9 million in annual sales.
As Key Account Manager, achieved 110% of yearly quota. Managed more than 34 Key Accounts
totaling $2 million plus monitoring account growth, trending and ROI analysis. Superior consultative
sales approach accounted for $330,000 revenue increase in two accounts alone. Increased
Educational and Banking revenue by 30%. Established strong relationships with customers and
agencies. Experience with Financial, Educational, Health, Cable, Retail/Sporting Goods and Event
categories.
As Retail Salesperson, responsible for selling the largest and most profitable commercial print job in
company history.
Member, Leadership Roundtable, 2005-2006. Company program for selected high-achieving
managers to continue growth in management and leadership capabilities.
Member, Leadership Beacon. Internal leadership development program, 2003-2004. Program
included seminars, cross-divisional job shadowing, mentoring, accepting additional project
responsibilities and reporting to senior management.
ALS ASSOCIATION, NORTHEAST OH Cleveland, Ohio
Grace Walsh Communication Device 1999- current
Team Captain, Walk to D’Feat ALS. Responsible for raising funds to support local patient services
and programs, as well as nationally funded research efforts. Currently generating $9m nationally.
FIELD LOCAL SCHOOLS Mogadore, Ohio
LibraryTechnician, Field High School 1994 - 2001
Developed and managed high school web site and assisted students with research projects.
AT & T Akron, Ohio
FormerlyAmeritech Publishing 1984-1992
Yellowpage division of Ohio Bell Telephone Company
Senior Premise Account Executive
Utilized consultative selling approach to sell yellowpage programs; managing over 500 accounts and
generating revenue over $1 million annually.
Consistently ranked as top performer for sales results helping the Akron office to achieve highest
revenue growth in company.
ADDITIONAL EXPERIENCE
Monroe Systems for Business, Litton Industries, Inc, Akron, May 1980 - Oct 1984
Assistant Branch Manager, Office Equipment
The O’Neil Company, Akron, Feb, 1979-April, 1980
Assistant Buyer, Men’s Sportswear
Paul Harris, Cleveland, Dec, 1977- Jan 1979
Manager, Women’s Specialty Store
SOFTWARE PROFICIENCIES
Microsoft Office Word, Excel, PowerPoint, Access, Goldmine CRM
EDUCATION
The University of Akron, Akron, Ohio
Associate Degree in Sales and Marketing, 1977
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