KEVIN C. DUMVILLE
**** ********* ***** *****, **************, VA 23111, 804-***-**** (H), abnkdb@r.postjobfree.com
MARKETING MANAGEMENT PROFESSIONAL
Twenty years of experience covering all phases of marketing management in organizations
ranging from Fortune 100 companies to start-up firms. Accustomed to working in fast-paced
environments on team and solo projects; projects have involved managing the work of up to 65
people and others with budgets of more than $750,000. Strong skills include copywriting,
organizing, planning, team-building, and branding. Results-oriented, analytical decision maker
with excellent problem-solving skills.
SELECTED ACHIEVEMENTS
EchoStorm: Implemented and evaluated company participation in more than 20 trade show
demonstrations, large and small, that resulted in sales contracts of $600,000 or more, 2007-2008.
Anthem: Revised copy, developed format, and managed the redesign and production of 2.8
million postcards for 24 clients. Postcards boosted calls to a hotline by 20 percent, October 2006.
Patient First: Initiated and coordinated publicity through a weekly health news series on two
Richmond TV stations that resulted in more than 181 stories, 2003-2006.
Patient First: Revamped a new homeowner direct mail program that helped generate net income
of $90,000 in its first two years, 2001-2002. This program continued to grow.
WORK HISTORY
Director of Marketing and Public Relations -- EchoStorm Worldwide
May 2007 to Present
Provide marketing, public relations, project management, and other communication services
that include management of this start-up technology company's Web site, trade shows, media
relations, marketing staff, and marketing collateral production.
Develop the strategy, plans, and infrastructure for all marketing activities that include writing
Standard Operating Procedures, news releases and marketing copy, as well as seeking
partners in the community to provide vendor services.
Oversee production of networking and capability presentations for trade shows.
Write and revise software technical guides and manuals.
Senior Communications Specialist -- A nthem
February 2006 to January 2007
Managed the large-scale production of customized flyers, brochures, and postcards for self-
insured employers, Anthem, and other health plans. Promoted disease management,
maternity support, and 24/7 NurseLine services. Collaborated with account managers,
designers, printers, and fulfillment houses to meet goals and budget.
Proofread, wrote, or re-wrote correspondence to health plan members to ensure the clear
and effective communication of desired messages.
Managed updates to annual print communications for enrollment, retention, and physician
engagement. Handled assignments promptly and met budgets and deadlines .
KEVIN C. DUMVILLE
8277 Carrolton Ridge Place, Mechanicsville, VA 23111, 804/746-2641 (H), abnkdb@r.postjobfree.com
WORK HISTORY
Manager of Marketing and Public Relations -- Patient First
February 2001 to February 2006
Maximized the effectiveness of marketing, public relations, and advertising opportunities in all
three Patient First markets (Richmond, South Hampton Roads, Va., and Baltimore). Tracked,
assessed, and kept management updated on the effectiveness of expenditures.
Facilitated Patient First’s involvement in community activities, health fairs, and charitable
events. Whenever possible, tracked and assessed effectiveness of expenditures.
Identified and promoted media opportunities for all 19 Patient First medical centers.
Expanded marketing-related content on company Web site and coordinated changes .
Ensured timely and appropriate responses to donation and sponsorship requests.
Manager of Communications and Media Relations - - Southern States Cooperative
July 1996 to February 2001
Researched, wrote, edited, took photographs, and designed a monthly newsletter for all
6,500 employees, a weekly newsletter for 1,500 managers, and a Richmond-area newsletter
for 800 central office employees.
Managed and assisted staff with media relations, determined positive story ideas at the
company, wrote news releases, and conveyed these ideas to journalists.
Coordinated the work of a non-profit committee to organize, manage, and publicize the co-
op's Autumn Harvest Parade in Richmond each October.
Brainstormed, researched, and drafted strategic plans to promote selected co-op programs.
Related work history in public affairs (1990-1996) and journalism (1989-1990)
EDUCATION
M.S., Mass Communications, Virginia Commonwealth University, 1990-1992.
B.A., English, St. John’s University, Minnesota, 1985-1989.
AWARDS
st
2000 National AgriMarketing Association 1 place for employee newsletters.
rd
2000 National Council of Farmer Cooperatives communications winner -- 3 place for
employee newsletter and honorable mention for a feature article.
1998-2000 top honors from the Richmond chapter of the Public Relations Society of America
for an internal company newsletter.
1997 3rd District Ad2 Club Government Relations Award.
1995 3rd District Ad2 Club Communications Award.
1992 Association International des Étudients en Science Economique et Commercial
(AIESEC) USA National Public Relations Award for a local university committee.
REFERENCES AVAILABLE ON REQUEST