GUY L. MADISON
**** ******* ****, ****** *****, Texas 75022
214-***-**** mobile 972-***-**** home
Email: abnjkx@r.postjobfree.com
VICE PRESIDENT OF SALES
Fortune 100 Executive skilled in sales, marketing, strategic planning, P&L, project management,
international operations, product management, and problem solving. Self-starter who has successfully
developed high performance work teams to generate profit. Provides effective training and support to
team members.
EXPERIENCE / ACCOMPLISHMENTS
CITIGROUP (formerly Associates First Capital Corp), Fort Worth, Texas Jun 1995 - Feb 2009
Diversified Financial Services Leader
Vice President Insurance, Citi Assurance Services
Directed sales and marketing activities for Retail Sales Finance Operations. Launched new Debt
Cancellation Point of Sale product. Expanding program to include Post Point of Sale Marketing for Debt
Cancellation Products which involves developing P&L, coordinating pricing and benefit ratios, developing
product terms and conditions, developing fulfillment packages and portfolio analysis to maximize
profitability. Works closely with legal, compliance and actuary departments to ensure product meets
regulatory approval.
Led program to more than 26K new enrollments and more than $2.3MM in billed fees in first year.
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Grew program to more than $13.2MM in billed fees and $7.8MM in collected fees.
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Developed and implemented “Train-the-Trainer” training program for more than 2000 employees.
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Led the design for retail point of sale marketing materials.
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Managed systems reporting for tracking sales and customer satisfaction.
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Additional marketing plans to include post point of sales call leveraging and outbound telemarketing.
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Managed Credit Insurance marketing for CitiFinancial Puerto Rico branches February 2008 through
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November 2008.
Chairman’s Forum award for outstanding business results in 2005.
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Directed sales and training activities for 3 regional sales managers of $13.6MM Payment Waiver
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Program.
Vice President, International Insurance Operations, 1997 - 2001
Responsible for International Insurance Product Management. Developed and implemented insurance
marketing programs for branch operations. Worked closely in consultative role with executives in each
country to launch new products, marketing programs and initiatives.
Assisted in the management of International Insurance Operations Net Written Premium of $165MM.
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Operating Income of $102MM.
Developed Associates Financial Life Insurance business plan for submission to Canadian office of
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Superintendent of Financial Institutions, which led to AFLIC gaining approval to write Credit Life
Insurance in Canada. Premium forecast for 2001 $29MM.
Led installation and launch of new insurance product menu in Canadian Associates branches and in
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the United Kingdom.
Directed the introduction of Involuntary Unemployment Insurance in Puerto Rico Operations. First
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year earnings of $800K.
Launched Group Personal Accident Insurance products for Taiwan Credit Card Operations.
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Successfully negotiated $1.9MM experience retro with insurance vendor for Puerto Rico Operations.
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Nominated by Senior Management and selected to participate in the company’s first Leadership
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Development Program. This program developed participants for Senior Management at the
Associates.
Served as Vice Chairman of United Way Campaign for Associates Insurance Group.
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GUY L. MADISON
Page Two
1995 - 1997
ASSOCIATES INSURANCE GROUP, INC.
Director, Insurance Product Management, 1995 - 1997
Directed product management for more than 480 international and domestic branches. Implemented
marketing programs and developed insurance strategic planning for branch operations. Communicated
with branch management, field and home office executives to install insurance products and programs.
Total account management for International Insurance operations, which included Canada, Japan,
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The United Kingdom and Puerto Rico. Assisted in increasing insurance sales 13% through marketing
programs and new product introductions. Total Insurance Net Written Premium $82MM.
Directed insurance product management and marketing programs for two domestic operations,
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Kentucky Finance Company and First Family Financial Services. Assisted in increasing insurance
premium in these operations a combined total of 10% on $7MM Net Written Premium. Total
Insurance Net Written Premium $71MM.
Designed and implemented incentive programs to increase sales.
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Introduced Single Premium Term Product to Kentucky Finance branches. Net Written Premium over
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$1.5MM.
Successfully launched 7 additional products in operations during directorship.
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ALLSTATE INSURANCE COMPANY, Jackson, Mississippi 1986 - 1995
Largest Publicly Traded Property and Casualty Insurer
Agency Manager, Regional Office, 1988 - 1995
Recruited, hired and trained agency sales force. Directed prospecting activities for all lines of insurance,
including commercial/business insurance, life, health and property and casualty. Managed promotions
and all sales and marketing activity within the market.
Increased sales $1.1MM through staff development and implementation of strategic marketing
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programs.
$11MM P&L responsibility; managed 24-person staff at multiple locations with 22K+ accounts.
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Increased sales 120% by developing programs to target profitable markets.
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Obtained 95%+ customer satisfaction rate by developing team environment and supporting staff with
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excellent product training and motivational incentives.
District had profitable results with 66% loss ratio on $11MM earned annual premium.
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Received management achievement awards 6 of 9 years with company.
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Named “Key Manager” for ability to achieve outstanding business results.
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Agency Management Trainee, Regional Office, 1986 - 1988
Completed 15-month management training program. Developed additional management experience
through cross training with key contacts and networks throughout the organization.
BRYAN FOODS, INC., West Point, Mississippi 1982 - 1986
Large Regional Consumer Foods Manufacturer
Completed 6 month sales training program and promoted to Home Office.
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Success as sales assistant led to promotion as Retail Territory Manager.
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As Retail Territory Manager, called on Wholesale and Retail Grocery Accounts gaining new product
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distribution and merchandising new and existing products at retail level.
EDUCATION
MBA, University of Phoenix
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B.S., Mass Communication and Marketing, Jackson State University, Jackson, Mississippi
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