Marketing Sales

Joseph Duffy

** **** ***** • Aliso Viejo, CA ****6 • 949-***-**** • abnh5d@r.postjobfree.com

LinkedIn profile and writing samples: www.josephduffy.com

Career Summary

Editorial, writing, marketing, communications and publications strategist with more than 18 years of excellent,

results-oriented, revenue-generating, award-winning experience. Professional, engaging copy development.

Extensive publications, branding, website and content development experience. Excellent management skills.

Experience

Prooferati, Orange County, CA

Principal 2002 to Present

Proofreading, editing, writing, marketing, communications and publications consulting firm offering expertise in:

Editorial All facets of publications and website planning, creation and delivery

Content development Print, Internet and kiosk content writing, consulting, development, provision and

management, including the creation and direction of website strategies

Dunham & Associates, San Diego, CA

Senior Marketing Manager 2008 to 2009

Write all marketing and communications collateral

Direct all brand development, public relations and positioning strategies

Work closely with regional sales managers to build overall business

Create and run educational, lead-generating webinars

Metagenics, San Clemente, CA

Director, Marketing Communications 2007 to 2008

Directed all electronic and print marketing communications and promotions, including website,

newsletters, sales and training materials

Oversaw the graphics, writing, traffic teams; public relations; media relations

Member of Brand Review Team

Co-created social networking site stopchronicdisease.com

Managed 15 people

American Home Mortgage, Laguna Hills, CA

Executive Editor/Assistant Vice President, Marketing Communications 2005 to 2007

Directed and created consumer and industry-specific newsletters (over 100,000 circ.), auto-email

program, website content, marketing materials, internal and external communications strategies

Oversaw and managed the Marketing Advisory Council, the strategic think-tank of AHM

Received AHM Marketing Award for Quality in 2006 and 2007

Nikken, Inc., Irvine, CA

Editor/Marketing Communications Manager 2003 to 2005

Directed the publishing and marketing strategy of a $1 billion direct sales distributor of wellness

products, including international publications, product launches, sales materials and website content

Created collateral materials, internal and external communications strategies, executive speeches and

Internet marketing plan

Wrote press releases and sales copy, develop community relations and manage the media

Participated in executive strategic planning and tradeshow strategy

Created and maintained strategic partnerships, including the World Federation of Chiropractic, UCI

Medical Center and Orange County Film Commission

iBBC/E’motions Gallery, Carlsbad, CA

Vice President, Communications and Content 2000 to 2002

Founding member of startup company with revolutionary retail business model

Built multi-level content infrastructure and devised a patent-pending business model that combines

traditional retail with the power of ecommerce

Created a Holiday Incentive Plan that helped double revenue projections

Developed offering memorandum and proposals, and presented them to potential investors

Directed the creation, production and delivery of all print and electronic content, marketing, branding,

advertising and public relations strategies

Participated in executive strategic planning, including tradeshow strategy

Promote the company at trade conferences by presenting educational seminars

Gemological Institute of America, Carlsbad, CA

Editorial Director/Director of Communications and Marketing 1996 to 2000

Created and implemented a print advertising plan for in-house periodicals with a five-year goal of

profitability

Developed revenue-generating communications, public relations and marketing programs for new

business development, capital campaigns, treasured gifts and annual giving

Helped forge multimillion-dollar partnerships with QVC, Zales Corp. and De Beers

Developed Loupe Online, a premiere feature news service for the jewelry industry

Created Carat Point System of Recognition, the industry’s first continuing education recognition program

Member of the Internet Advisory Team, Ethics Steering Committee and Museum Committee

Directed the editorial development and production of two international publications (largest circulation

periodical in the trade) and their websites

Directed new business development and communications programs, marketing strategies, public and

community relations, publications, proposals and web feature content

Managed professional communications staff, yearly budget, and outside PR agency

CME (Continuing Medical Education), Santa Ana, CA

Managing Editor 1993 to 1996

Improved magazine editorial content as measured by annual survey

Worked extensively with world-renowned psychiatrists and best-selling authors

Member of the Internet Advisory Team

Directed the editorial development of the award-winning magazine, newsletters, educational

supplements and monographs

Created and directed the revenue-generating website

Managed 10 employees, budgets, editorial story planning, direction and standards

Investigated and wrote news and feature stories

Represented the magazine and website at speaking engagements and tradeshows

Worked extensively with PR agencies, freelance writers and editors

Guardian Publishing, Irvine, CA

Editor in Chief 1992 to 1993

Supervised editorial development and publishing process, budget, three employees

Edited, wrote, proofread columns and articles

Quality Digest Magazine, Red Bluff, CA

Assistant Editor 1990 to 1992

Wrote cover stories, feature articles, video reviews

Edited columns written by Ken Blanchard and Tom Peters

Published Works

Articles published in: Bottom Line Personal, Moneysworth, Orange Coast, Parenting, Psychiatric Times, Quality Digest,

News & Views, In Focus, The Loupe; Photographs published in: Kiosk Magazine, Professional Jeweler, In Focus, The

Loupe, North County Times, National Jeweler, Modern Jeweler, Bangkok Gems & Jewellery, JCK Magazine, Rapaport

Diamond Report, Southern Jewelry News, Gems & Gemology, Aintitcoolnews.com

Education

Westfield State College, MA; English (B.A.); Criminal Justice (B.S.); Psych. (minor) 1986 to 1990

Military

United States Army; honorably discharged 1982 to 1985

Awards

Blue Ribbon (photography), 2001 Orange County Fair; Honorable Mention (photography), 2003 Orange County

Fair; White Ribbon (photography), 2004 Orange County Fair; Red Ribbon and Honorable Mention (photography),

2005 Orange County Fair; Ozzie Award for Best Design; Maggie Award nomination for Best Redesign

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