Sales Manager

Suzannah Rountree Green

**** ******** ****, *********, ** 37205

abnels@r.postjobfree.com 615-***-****

SUMMARY OF QUALIFICATIONS

Marketing/Communications Professional with 12 years corporate experience

and expertise in the following areas:

Sales and marketing strategy

Communication - writing and editing

Multi-tiered campaign development and management

. Market research and analysis

Creative management

Tradeshow and event planning

Online marketing, tool development, social media

. Lead generation, tracking, reporting

Operational expertise includes personnel supervision, vendor management,

budget supervision and process development. Personal skills include

creative thinking, problem solving, multi-tasking and building partnerships

and working relationships.

PROFESSIONAL EXPERIENCE

GAYLORD ENTERTAINMENT COMPANY, Nashville, Tennessee

November 2002 - Present

Group Marketing Manager - Reporting to VP of Group Marketing, Feb 2009 to

Present

Designed and implemented marketing strategies and tactics to support

Gaylord's sales goals, primarily focusing on lead generation, account

acquisition, customer retention and sales support.

. Established company's first brand-level lead generation marketing

strategies, campaigns, and support materials to generate and track

qualified sales leads through internal and external sources, ensuring

maximization of lead volumes and revenue opportunities

. Identified new vertical markets as targets for sales and marketing

through market research and analysis

. Developed customer communication program for customer retention -

including newsletters, eblasts, direct mail, etc.

. Designed messaging for marketing communications and other group sales

support tools, including brochures, videos, promotions, sales

proposals, presentations, collateral, direct mail, online messaging,

and social media

. Managed dedicated creative team on all projects, authored creative

briefs to communicate project scope, strategies and timelines; served

as a copywriter on most projects, provided oversight on design

execution to ensure consistency

. Served as brand liaison to key industry partners, associations,

contracted third party sales organizations and rep firms

. Managed budgets, timelines, tracking and reporting for all projects

Manager, Sales Communications - Reporting to the SVP of Sales, July 2006 to

Feb 2009

Position created to support the marketing and communication needs of the

National Sales Office (NSO) and the Gaylord Hotels brand through ownership

of internal and external projects.

. Managed Sales Communications Department, including Event Specialist

position and Sales Communications Assistant

. Named a charter member of the Sales Leadership Team (SLT). Tasked

with defining strategy for our sales organization and building

consistencies among the properties' sales behaviors and leadership

. Responsible for tradeshows and external events, including planning,

execution, budget management, ROI reporting, lead generation and

tracking for more than 30 annual tradeshows and 40 annual events

across the country

. Developed messaging for sales promotions, special events, sales tools,

online and direct marketing tactics

. Liaised with property marketing and creative teams to develop brand

sales tools including brochures, collateral, videos, direct mail,

email, online promotion, invitations, signage, custom proposals and

presentations

. Responsible for planning the annual Gaylord Hotels National Sales

Meeting (NSM), as well as Sales team meetings, Senior Leadership Team,

Vice Presidential, and National Sales Organization meetings

. Planned and executed investor relations events and analyst days; the

Investor Event prior to the opening of the Gaylord National in 2008

resulted in $1,000,000 in secured credit - far exceeding expectations

. Designed, launched and trained employees on our internal blog and a

themed multi-functional intranet portal to facilitate better

communication and collaboration among the Sales Organization

. Launched the Sales Online Store in 2007 to streamline the ordering of

promotional and client gifts, resulting in cost savings and

efficiencies

Manager, Marketing and Special Events - Reporting to the SVP of Sales, Jan

2005 to July 2006

Position created to solidify Gaylord's national and regional presence in

the hospitality industry by producing tradeshows and annual signature

events. Served as central contact for industry relations and as the link

for the NSO to the brand marketing group.

. Developed national and regional Tradeshow & Event schedules,

strategically planning client events, national tradeshows, and

regional signature events. Resulted in the highest future bookings

and acquisition of new clients in company history in 2005. Developed

relationships with meeting planners and reinforced group business

credentials to achieve incrementally higher production goals through

2008

. Envisioned, planned and executed all aspects for events from theme and

venue selection to invitations and print materials

. Developed an ROI tracking process for all customers, accounts,

invitations, no-shows, budgets and cost per client

. Delegated ROI results to Sales Admin for upkeep and matching to new

leads and lead conversion to definite bookings

. Defined Sales Team process and standards for tradeshows and events,

potential ROI determination and job approvals

GAYLORD ENTERTAINMENT COMPANY, Nashville, Tennessee - (EXPERIENCE

CONTINUED) November 2002 - Present

Marketing Manager, Group Sales - Reporting to SVP of Sales, Dec. 2003 to

Dec. 2004

Supported the National Sales Office in all marketing endeavors and

developed new "Brand" marketing material for Gaylord Hotels

. Planned and developed tradeshows, events, collateral, brochures,

meeting planning, direct mail, and promotional goods

. Launched the first Gaylord Hotels Meeting Planner Newsletter in 2004

. Managed agency relationship with TBC for Gaylord Hotels materials

. Managed budgets of marketing campaigns and all promotional goods and

tools

. Managed the creation of Gaylord Hotels Graphics Library and

successfully launched tool to the sales organization

Senior Internal Communications Analyst, March 2003 to December 2003

Established communication expectations within Gaylord Corporate, including

news, events and policies

. Developed communication plans, schedules and delivery vehicles for all

internal communications, including CEO vehicles, benefits

communications, recruitment brochures and new hire communications

. Developed Gaylord's first President's Award Reward & Recognition

Program and Winner Recognition Video in 2003

. Drafted, developed & executed the communications and marketing plan

for Gaylord's first STAR Satisfaction Survey

. Assigned to HR task force for Gaylord Texan opening, and represented

Communications in HR Partner meetings

. Lead GET 2003 Corporate United Way Campaign. Doubled goal of $30,000

by raising over $62,000 through informational meetings, advertising,

marketing and promotion.

Senior External Communications Analyst, Nov. 2002 to March 2003

Developed and managed external communications, special events and strategic

communication programs

. Managed the distribution of all press releases to appropriate channels

. Drafted and edited Corporate & Property press releases as well as

communication plans (e.g. WSM's 2003 layoffs)

. Led community outreach presentations for events (e.g. Vanderbilt's

Owen Business School socials) and special event planning (e.g. Mayor

PURCELL Re-election event) by drafting external letters, remarks and

speaking points for senior executives, and planning event logistics

THE NEIMAN MARCUS GROUP, Dallas, Texas

January 2001 - November 2002

Manager, Internal Communications Division

Developed and executed strategic marketing programs to increase internal

visibility of NM divisions, products, and promotions

. Produced communication tools including: corporate videos, graphic

design and layout of posters, booklets & newsletters; presentations;

speeches; special events; recognition programs

. Managed budgets for all internal print, video production, newsletters,

corporate dinners, programs, presentations & events

. Produced NM UPDATE, a bi-annual meeting for Senior executives to

address 1500 employees on company & division objectives, and to

recognize associate achievement; produced additional annual corporate

recognition dinners

. Wrote speeches for Senior Vice Presidents; edited internal

newsletters: "the paper" and "the buyline"

. Produced, wrote, and directed creative corporate videos, winning two

NM "Star Awards" and two "TELE" industry awards

. Managed staff including a videographer, media and print productions

designers, executive assistant and summer interns

. Reinvented and redesigned clientele book inserts for employees to use

as selling tools

. Developed recruitment materials, benefit brochures and communication

booklets, winning a "Star Award"

SUNTRUST BANKS, INC., Nashville, Tennessee

August 1998 - December 2000

Marketing Manager, Marketing Officer

. Drove business to the bank divisions by developing marketing/sales

related projects

. Produced all Officers' Meetings; developed and managed external

community events in Middle Tennessee markets

. Wrote and published bank's internal and external newsletters (Winning

Edge, Workplace Banking & Current Issues)

. Selected and managed vendors for marketing and promotional products

and bank client gifts; Supervised logo exposure

THE BUNTIN GROUP, Nashville, Tennessee

May 1998 - August 1998

Public Relations Assistant

. Assisted Account Executives and Vice President in the daily

maintenance of all client accounts

. Drafted press releases and PR plans; prepared media kits, project

research, media tracking and creative brainstorming

. Clients included Duck Head, Opryland & Opry Mills, Gaylord

Entertainment, Kroger, Tractor Supply Company, Jack Nicklaus/Golden

Bear Golf, Corporate Express, Aladdin Outdoors, Inc. and JC Bradford &

Co.

EDUCATION AND ADDITIONAL SKILLS

LOUISIANA STATE UNIVERSITY, Baton Rouge, LA Bachelor of

Arts Degree in Mass Communications, 1997

. Major: Journalism; Minor: English

. Dean's List, Society of Professional Journalists, PPRSA, Sorority

Pledge Class President, Sorority Secretary

. Proficient in PC and Mac platforms; MS Word, Power Point, Excel;

Adobe: Illustrator, PhotoShop, Quark Express

. Member of Meeting Planners International (MPI) since 2004

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