Marketing Manager

ARIJIT BANERJEE

*** ***** *****, *****, ** ***** 618-***-**** abnd0m@r.postjobfree.com

BRAND STRATEGY CREATIVE DIRECTION TECHNOLOGY MARKETING

BRANDS HANDLED: SIEMENS OLYMPUS McDONALD’S BENTLEY SYSTEMS BOC CANNONDALE GREENPLY

LECTORA COMCAST PILOT AIR INDIA DAILY EGYPTIAN RELIANCE ORGANON KAISER PERMANENTE

I am a brand evangelist. I have one hand on the pulse of the consumer and the other on the heart of the brand. I

have had the unique experience of being on both sides of a pitch presentation and on both sides of a press conference. As

an award-winning, multidisciplinary marketing professional with over 11 years of experience, I have helped many brands

flourish in today’s competitive marketplace. My work has traveled the globe and won awards and consumers. I have

served as a trusted counsel to C-level executives and top management, providing strategic guidance in the areas of product

development and marketing. I am well-versed in web 2.0/ 3.0 standards, SEM and SEO and have led the development and

optimization of web portals, corporate sites, and other online entities. My accomplishments include multiple ADDY

awards, prestigious HMR awards, and several national awards for both B2B and B2C marketing.

CONSULTING EXPERIENCE

Creative Consultant

Holton Sentivan + Gury, Ambler, PA August 2009-present

Conceived and wrote copy for creative campaigns for the agency’s clients.

Helped the agency prepare a creative pitch for Pilot Freight Services.

Developed an integrated marketing campaign for Comcast.

Creative Consultant

ASB Communications, New York, NY February 2009-present

Led the agency’s creative efforts in the winning pitch for Air India.

Served as creative director for B2C campaigns for Air India.

Developed a creative presentation that won the agency business from India’s Tourism Ministry.

Working on enhancing the agency’s web presence and brand image.

Creative Marketing Consultant

Trivantis Corporation, Cincinnati, OH March 2009-July 2009

Provided creative guidance and recommendations for redesigning the web site to Web 2.0

standards.

Helped identify appropriate back-end Content Management System (CMS) and compatible

plug-in programs for easy WYSIWYG operation the site.

Brand Consultant

Concert Technologies, Dulles, VA January 2008-August 2008

Worked directly with the President of the company to articulate a suitable brand strategy and

positioning platform for the company.

Developed marketing tools that were consistent with the company’s desired brand image.

Led an India-based design team and a separate India-based programming team to develop the

company’s web site.

Provided creative supervision to ensure that a consistent look and feel was implemented across all

marketing media.

Online Marketing Consultant

Saint Louis Beacon, Saint Louis, MO March 2007-Novermeber 2007

Created a marketing plan for the launch of the online news site.

Analyzed suitable CMS options and provided recommendations to the management.

Provided guidance on news item hierarchy and site design.

Creative Consultant

DRAFT-FCB, Chicago, IL June 2006-August 2006

Worked on an integrated communications campaign for Kaiser Permanente.

Developed micro-sites and web banners with the creative team for Draft-FCB’s clients.

ON-STAFF EXPERIENCE

Creative Manager/ Senior Copywriter

Mangos Advertising, Malvern, PA November2007-January 2009

Named and created a multiple award-winning campaign for Siemens’ iconic IQ.SPECT

technology.

Conceived and directed the development for a marketing plan for Siemens’ mCT (molecular CT)

scanners that won ADDY awards and established Siemens’ leadership in the segment.

Conceived and created the launch campaign for Siemens Explorer, which was released in over 11

countries.

Developed multiple advertising campaigns for Siemens hearing instruments, which helped the

company regain the top spot in the hearing instruments category.

Conceived and supervised creative work for the agency’s healthcare and technology brands.

Worked collaboratively with teams of art-directors, copywriters, photographers, and web designers

to execute different elements of a creative campaign.

Brand Strategist/ Creative Director

Daily Egyptian Newspaper, Carbondale, IL August 2004-Novermeber 2007

Became the most awarded non-editorial staff member in the newspaper’s almost 100-year

history, receiving over 20 state and national awards in 3 years.

Helped the newspaper win the top award in the state, two years in a row.

Led the newspaper to record revenues in 2005 and 2006.

Led the development of the newspaper’s new web site, www.siude.com, and established it as a

new revenue stream.

Worked directly with the General Manager to chart out strategy and budgets for each quarter.

Won a national award for youth marketing for helping the new web site reach MTV College

Publisher’s top 20, in terms of traffic, within the first year.

Assigned and monitored assignments to staff in the advertising department.

Provided creative direction to the newspaper’s creative department.

Analyzed the performance of news stories and ads, using Google Analytics, and formulated

strategies to increase web traffic.

Senior Copywriter

Grey Worldwide, Calcutta, India February 2002-July 2004

Led the agency to 4 wins in 5 pitch presentations.

Named and developed a campaign for the city’s most expensive multiplex, 89.

Conceived and wrote campaigns for large brands like BOC, Greenply, Organon, etc.

Account Executive

DDB India, Calcutta, India May2001-February2002

Worked with the account management team on brands like Reliance and McDonald’s.

Worked with the creative team to deliver marketing tools that were consistent with brand strategy.

Helped the agency win the marketing business of real estate giant, Prasad Group, and create an

award-winning campaign for Lake District one of the company’s premier housing ventures.

Marketing Manager

Fluent Inc., Pune, India December 2000-May2001

Part of a two-member global marketing unit.

Developed and operated the company’s online newsletters and e-marketing initiatives.

Analyzed the effectiveness of the company’s online marketing initiatives.

Created marketing tools for the company’s sales teams in US, Europe, and Asia.

EDUCATION

M.A., Media Management focus on online media

Southern Illinois University, USA, 2007

M.A. Communication Management

Symbiosis Institute of Mass Communication, India, 2001

B.E., Electronics

Nagpur University, India, 1999

SELECTED AWARDS

Silver at Philadelphia ADDY awards 2009 (Client: Siemens; Category: Video)

Silver at Philadelphia ADDY awards 2009 (Client: Siemens; Category: Video Special effects)

Gold at HMR 2009 (Client: Siemens; Category: Integrated campaign)

Silver at HMR 2009 (Client: Siemens; Category: Product Launch)

Silver at HMR 2009 (Client: Siemens; Category: Press Ad)

Bronze at HMR 2009 (Client: Olympus; Category: Direct Mail)

Recipient of a record 20 advertising awards for the Daily Egyptian, the most won by anyone in the

newspaper’s almost 100-year history.

1st Prize in the House Ad category, ICPA 2004

2nd Prize in the House Ad category, ICPA 2004, 2006

1st Prize in the Less than full page Ad category, ICPA 2004, 2005, 2006

2nd Prize in the Less than full page Ad category, ICPA 2005, 2006

1st Prize in the Advertising Campaign category, ICPA 2005

1st Prize in the B/w House Ad category, CNBAM 2005

1st Prize in the B/w Ad category, CNBAM 2005

2nd Prize in the Online Advertising category, CNBAM 2006

1st Prize in Integrated Marketing Plan for online marketing, CNBAM 2007

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