Manager Sales

Steven M. Sandercock

**** ****** ***** ( Quincy, Illinois 62301 ( Telephone: 217-***-**** (

Mobile: 217-***-****

Email: abmup6@r.postjobfree.com

http://www.linkedin.com/in/stevesandercock

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Product Manager of High Tech/Industrial/Commercial Marketing Initiatives

Competitive Product Positioning/Market Expansion/Client Relationship

Management (CRM)

P&L Improvements/Building Brand Awareness/Revenue Generation/ROI

Development & Management

MBA, BS (Business Management), Product Manager of High Tech/

Industrial/Commercial Marketing Initiatives, with more than 20 years of

building commercial, industrial manufacturing, distribution, and OEM

relationships. Most recently, as Product/Marketing Manager for a global

manufacturer charged with managing 8 direct/indirect employees, and

launching 3 new product rollouts that significantly increased market share,

gross revenue, and profitability.

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Career Highlights

> Drove the new product development team at Gardner Denver to a successful

launch of 3 products in FY2008, which proved instrumental in achieving an

increase in market share of more than 5% with a concurrent 7% increase in

annual gross revenue.

> Entrusted by Watlow Electric Manufacturing senior management to lead

efforts to revitalize a mature product line that accomplished the

following 2 items: 1) Increased gross revenue by 14% annually; and 2)

Realized increase in net operating profit of 5% annually by effectively

managing cross-functional team and client relationships.

> Charged at Advanced Signal with the responsibility for taking a small

start-up company from zero revenue in 1994 to $1.7 million by 1998.

Consequently, global market share grew to approximately 60% in a highly

niche market of advanced testing and monitoring products.

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Benefit Statement

Managed for 12 months a comprehensive sales and marketing effort, which led

to a revenue increase in excess of 1,000%, and market share exceeding 65%,

by utilizing a combination of direct sales and leveraging Motorola's PPG

sales force.

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Key Areas of Expertise

Directing Special Marketing & Product Launch Initiatives; Facilitating

Inter-Departmental Cooperation; Product Lifecycle Management; Analyzing

Industry Market Trends; Quantitative & Qualitative Analysis; Forming &

Leveraging Strategic Marketing Alliances; Establishing Pricing &

Discounting Strategies; and High Standards of Ethics and Integrity.

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Professional Experience & Accomplishments

Gardner Denver, Inc., Quincy, Illinois 2006 to December 2008

(A recognized leader providing compressed air and gas, vacuum and fluid

transfer technologies throughout the world)

PRODUCT/MARKETING MANAGER (2007-2008) - Scope of duties consists of P&L

responsibility for 2 product lines. Responsible for New Product Development

(NPD) utilizing Voice of the Customer (VOC) techniques and increase brand

recognition of the Gardner Denver and Elmo Rietschle products. Maintained a

$400,000 budget, and improved operating margin by 5%. Successfully managed

all aspects of P&L, exceeding 2008 revenue budget by more than 5%.

> Managed for 12 months, a 15-member cross-functional new product

development team that focused on launching the company's first commercial

factory direct blower package that provided access to the multi-million

dollar commercial and industrial marketplace.

> Directed the launch of 2 new positive displacement blowers which proved

instrumental in securing 2 new OEM customers which generated an annual

revenue increase in excess of $1 million.

Steven M. Sandercock

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> Set up a 10-member cross-functional team charged with identifying, and

eliminating a serious field service issue, salvaging a $6 million, 55%

margin product line. Subsequently, team successfully reduced warranty

claims from 20% to less than 2% over a 3-month period.

SENIOR PRODUCT SPECIALIST (2006-2007) - Primary duties focused on the

preparation of viable and timely annual and long-range marketing plans for

selected products.

> Successfully launched 4-single-stage and 2-two-stage variable speed

compressors, over an 18-month period that increased annual revenue by

more than 5%.

> Created the original specification for an energy cost calculator

providing the direct sales force and distribution employees with an

innovative tool that subsequently increased revenue by 5%.

Watlow Electric Manufacturing Co., Hannibal, Missouri 2003 to 2005

(A global manufacturer of thermal loop products for industrial and

commercial applications)

PRODUCT MANAGER - TPM (Tubular, Process & Multicell Product Groups) -

Responsible for developing and executing global product plans supporting an

overall Watlow strategy with focus on revenue growth, profitability, and

managed product lifecycles.

> Directed a project to drive low cost regional sourcing, thereby realizing

material savings of more than 10%. Project success led to the company's

decision to open a manufacturing plant in Shanghai, China.

> Convinced senior management to relocate an $8 million business back into

the Hannibal facility which led to cost savings of more than $500,000

annually. Additionally, controlled all pricing decisions which helped

improve gross margins by more than 5% annually.

> Initiated an engineering project to obtain ATEX (ATmoshpers EXplosibles)

compliance for the company's immersion and circulation heaters.

Consequently, compliance allowed the company to participate in the multi-

million-dollar market for explosion proof heaters in both Europe and non-

European markets.

Advanced Signal, Quincy, Illinois 1993 to 2002

(Advanced Signal focused on developing testing and monitoring equipment for

the worldwide paging industry)

PRESIDENT/COO & CO-FOUNDER - Duties included leading VOC discussions with

the main paging infrastructure suppliers and major service providers to

identify a niche market for test and monitoring equipment, and responsible

for all day-to-day business activities.

> Produced a comprehensive business plan, which provided the strategic

direction for the company to raise more than $600,000 in private equity

growth funding.

> Negotiated a highly favorable licensing agreement with Motorola for their

FLEX high speed paging protocol which allowed the company to develop

multi-million dollars worth of products based on that technology.

Motorola (Complex Systems), Schaumburg, Illinois 1990 to 1993

(A wholly owned subsidiary with sales of $4 million, developing high-speed

synchronous control systems for the worldwide paging industry)

VP SALES & MARKETING - Planned all marketing activities including product

literature, advertising, and trade shows to support a business in excess of

$4 million.

> Launched the paging industry's first synchronous control system which

transformed the industry by enabling service providers to increase

capacity by up to 5 times the amount of subscribers on a given system.

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Prior 1990 Professional Experience

Quintron Corporation (Glenayre Electronics), Quincy, 1981 to 1990

Illinois

Paging Product Manager

Steven M. Sandercock

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Education

Master of Business Administration, Quincy University, Quincy, Illinois,

1986

Bachelor of Science, Business Management, Quincy University, Quincy,

Illinois, 1984

Associate in Science, John Wood Community College, Quincy, Illinois, 1981

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Testimonials

"Steve is a very motivated and ambitious self starter capable of managing

multiple projects and thinking outside the box. He has a strong

entrepreneurial spirit and leads by example. Steve was always anxious to

accept more responsibility and never failed to get a task accomplished on

schedule."

Phil Hildebrand, Director of Marketing, Gardner Denver

"Steve Sandercock is a conscientious and motivated employee that

demonstrates solid problem solving ability. He is deliberate in his

analysis and thorough in his separation of cause and effect relationships.

He is able to grasp the big picture and is logical and objective in his

decision-making and judgment. Steve is astute in his assessment of

situations and effectively separates the important from the trivial. He

demonstrates the capability to multi-task and consistently produces quality

work in a timely manner."

Gary Gillespie, Director of

Sales, Gardner Denver

"Steve is a high energy customer focused individual. Steve was a true

champion for the manufacturing plant, and was always willing to not only

demand what he needed to sell product, but willing to come and participate

in kaizen events in order to improve the processes that drove his product

to market. Tough and direct, but always fair."

Craig Freking, Director of

Manufacturing, Gardner Denver

"I worked with Steve Sandercock for over 2 years at Watlow while he was in

the role of product manager, and during that time he was always a positive

influence on the leadership team. He came in to a totally different

manufacturing plant than what he was previously affiliated with and became

a valued leadership team member. During the time I worked with him, he

integrated himself into the business - both technically and culturally,

interacted well with our independent sales force as well as our employees

and helped grow the sales 33%."

Connie Ketsenberg, Human Resources Manager, Watlow Electric

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