Marketing Sales
Resume:
Mark G. Lipsky
*** ***** ******, *** ****, NY 10019
abmoox@r.postjobfree.com
I am a passionate, innovative digital media and brand marketing specialist. After a long,
successful career as a marketing executive, I’ve chosen to dedicate myself to the art of
copywriting. I have writ ten effective and imaginative copy throughout my career and I’ve
a ttached examples below of my ability to creatively and holistically develop and deliver
g reat campaigns and campaign copy.
CAREER HIGHLIGHTS
• 2008-2009: B uilt and managed a next-generation streaming media platform for online
i ndependent film distribution and exhibition.
• 2006-2008: Co-founded and launched a highly-rated, free, global video-email service.
• 2004-2005: Developed and launched the first-ever live, daily, interactive, web-only TV
network.
• 2001-2002: Developed and managed a social networking site for avid filmgoers,
a ttracting an active user base of over 20,000 New Yorkers.
• 2000: I ni tiated and drove the $30 million acquisition of a new media start-up by a
m ultinational technology company.
• 1997-1999: B uilt the consumer marketing department for Bravo and the Independent
F ilm Channel cable networks; increased ratings and reduced operating costs by millions.
• 1990-1991: L aunched and managed a new division of M i ramax Films and successfully
released and marketed over a dozen t i tles from internationally acclaimed directors.
• 1990: Ini tiated and led the effort that resulted in the repeal of the MPAA’s problematic
” X” rating.
• 1986-1989: Co-led the t ransformation of Mi ramax Films from industry oddity to
i ndustry leader and innovator.
CAREER EXPERIENCE
January 2010 - Present
I NS IG HT CI NEMA, New York, NY
Digital media consulting.
January 2008 - December 2009
P resident
GIGANT IC RELEASING, New York, NY
Launched independent film distribution company. Developed and launched G igantic Digital,
central feature in a revolutionary, next generation approach to the distribution and
exhibition of new American independent and foreign language films.
April 2006 - December 2008
Co-Founder
GABSIGHT LLC, New York, NY
Developed free social networking applications focused on live and on-demand video
delivered over the internet. Launched GabMail, a free video-email service.
November 2004 - December 2005
VP, Business Development & Client Services
ARONOW COMMUN ICAT IONS, New York, NY
Conceived, developed and launched Broadband TV Network; managed development and re-
launch of corporate web site.
March 2002 - October 2004
Founder, Marketing Consultant
F IRST WARD LLC, Cave Creek, AZ
Marketing and business consulting for a variety of clients.
November 2000 - June 2002
Chief Strategy Officer
L OT 47 F I LMS, New York, NY
Buil t and managed the company’s digital media and marketing department; negotiated key
ancillary sales agreements; contributed significantly to film acquisition strategy and
negotiations; developed and managed company’s innovative ‘Club 47’ brand-building
i nitiative; managed company’s corporate public relations.
January 2000 - November 2000
Vice-president, S trategic Relations & Marketing
SING I NGF ISH.COM, Seattle, WA.
Buil t and managed marketing department for next-generation r ich media search technology
and services company; built extensive network of strategic alliances; initiated discussions
w ith Thomson Mult imedia that led to Thomson’s acquisition of Singingfish in September
2000 (Singingfish is now an AOL company).
April 1997 - December 1999
Director, Consumer Marketing
CABLEV IS ION, Long Island, N.Y.
Established the Consumer Marketing department for cable television networks B RAVO and
T HE I N DEPENDENT F ILM CHANNEL . Responsible for management of department
i ncluding development and implementation of all national and key local consumer
marketing efforts; management of all media campaigns; supervision of all creative
development; budget management; management of national and local promotional
campaigns and special events; development of new co-branding opportunities and
s trengthening of existing relationships; key contributor to digital media development.
January 1992 - April 1997
SPOTL IGHT MARKET I NG & PUBL IC RELAT IO NS, N.Y., N.Y.
Marketing and public relations consultant for clients including Bravo Networks, The
Samuel Goldwyn Company, Mi ramax Films, the BBC, Lion’s Gate Films and others.
October 1990 - December 1991
Executive Vice-president, Sales & Marketing
PREST IGE, a division of M IRAMAX F ILMS, N.Y., N.Y.
Launched the company’s self-contained film distribution division. Responsible for
coordinating all sales, marketing and publicity for full schedule of releases.
January 1989 - September 1990
SILVERL IGHT ENTERTAI NMENT, N.Y., N.Y.
Founded/Managed a consulting fi rm specializing in entertainment marketing and public
relations. Supervised theatrical release of three feature films. Spearheaded effort by
A merica’s leading filmmakers against the MPAA’s “X” rating.
April 1986 - December 1988
Senior Vice-president, Sales & Marketing
M IRAMAX F ILMS, N.Y., N.Y.
Coordinated all sales, marketing and publicity for the company's full schedule of releases.
M ARK L IPSKY 646-***-**** abmoox@r.postjobfree.com
CLIENT: COCA COLA “NO COMPROMISE”
PRODUCT: COKE ZERO
VERSION A: WHAT DOES
NO COMPROMISE SOUND
L I KE?
SPOT 1 – DOM IN IC CHEL I
PIAN IST DOM IN IC CHEL I
OPEN ON CU OF ALARM
C LOCK I N DARKENED
B EDROOM. TI ME
C HANGES FROM 2:59 AM
T O 3:00 AM.
T HE ALARM SOUNDS VO: Dominic Cheli’s been
A ND CAMERA PUSHES waking up at 3am since he
B ACK TO REVEAL 17- was nine.
YEAR-OLD DOMIN IC
C HELI WAKE AND TURN
OFF THE ALARM.
DOMIN IC AT THE PIANO VO: T hat’s because Dominic
P LAYING A ROUSING won’t compromise. Not in his
CONCERTO. m usic and not in his taste for
refreshment.
C U ON DOM IN IC AS VO: W hat does ‘No
P ULLS THE TAB ON A Compromise’ sound like to
COKE ZERO HELD CLOSE Dominic Cheli?
T O H IS EAR.
HE TAKES A LONG DRIN K VO: Coke Zero. Real Coke
A ND SMILES BIG. t aste with zero calories.
No Compromise.
CLIENT: COCA COLA “NO COMPROMISE”
PRODUCT: COKE ZERO
VERSION A: WHAT DOES
NO COMPROMISE SOUND
L I KE?
SPOT 2 – CAROLINE
GOULD ING
VOLIN IST CAROLINE
GOULDING
OPEN ON PAN ACROSS Caroline Goulding first
P HOTO OF CAROLINE p icked up a violin at 3 and a
GOULDING HOLDING A half.
V IOL IN AT 3.5 YEARS
O LD. (A L IVELY VIOLIN
CONCERTO PLAYS I N
T HE BACKGROUND.)
PAN ACROSS PHOTO OF A t 16 she recorded her fi rst
CAROLINE PLAYING HER solo CD and at 17…
V IOL IN I N A RECORDING
STUDIO. (THE M USIC
R ISES.)
PAN ACROSS CAROLINE She won her first Grammy
H OLDING HER GRAMMY. Award.
(THE MUSIC RISES STILL
M ORE UNT I L…)
CUT TO CAROLI NE L IVE Caroline Goulding won’t
AS SHE FIN ISHES THE compromises in her music
P IECE WE’VE BEEN and she never compromises
L ISTEN ING TO WITH A i n her taste for refreshment.
GRAND FLOURISH.
CAROLINE HOLDS HER W hat does no compromise
V IOL IN I N ONE HAND sound like to Caroline
A ND RAISES A COKE Goulding?
ZERO TO HER EAR WITH
T HE OTHER AND PULLS
T HE TAB.
SHE TAKES A LONG Coke Zero. Real Coke taste
DRINK AND SMILES BIG. w ith zero calories.
No compromise.
C LIENT: COCA COLA “NO COMPROMISE”
PRODUCT: COKE ZERO
VERSION A: WHAT DOES
NO COMPROMISE SOUND
L I KE?
SPOT 3 – ALEXANDER
PRIOR
CONDUCTOR
A LEXANDER PRIOR
MEDI UM HEAD-ON SHOT W hen Alexander Prior takes
OF ALEXANDER PRIOR, t he podium at the Seattle
B ATON I N HAND. HE Symphony…
C UES THE UNSEEN
ORCHESTRA WITH
G USTO.
WIDER SHOT REVEALS He commands respect from
A LEXANDER STANDING t he orchestra …
B EFORE THE FULL
SEATTLE SYMPHONY.
T HEY’RE PLAYING AN
E XH I LARATING PIECE OF
M USIC. ALEXANDER
CONDUCTS WITH
F ERVER.
CU ON ALEXANDER A nd he returns their
CONDUCTING. confidence with passion,
v ir tuoso technique and 100%
commitment.
W IDE SHOT AS THE A lexander doesn’t
SYMPHONY ENDS THE compromise in his
W ITH A ROUSING conducting and he won’t
F LOURISH TO compromise in his taste for
A LEXANDER’S VERY refreshment.
A N I MATED
CONDUCTING.
A LEXANDER HOLDS H IS W hat does no compromise
B ATON AT H IS SIDE sound like to Alexander
W H I LE RAISING A COKE P rior?
ZERO TO H IS EAR AND
P ULL ING THE TAB.
HE TAKES A LONG DRIN K Coke Zero. Real Coke taste
A ND SMILES BIG. w ith zero calories.
No compromise.
M ARK L IPSKY 646-***-**** abmoox@r.postjobfree.com
CLIENT: MARS INC “AHHH”
PRODUCT: PEANUT VERSION B: DESERT
M&M H EAT
OPEN ON 3
A N I MATED PEANUTS
TRUDGING ONE
B EH I ND THE OTHER
ACROSS A
SWELTERING
D ESERT…
PEANUT #1 (TH IRD I N
L I NE): I can’t take this
heat much longer.
PEANUT #2 (SECOND I N
L I NE):
Goodbye cruel world.
PEANUT #3 (SLIGHTLY
L ARGER THAN THE
OTHERS AND FIRST I N
L I NE): Don’t give up
men. Must…think…
positive…
W E HEAR M USIC I N PEANUT #3: Look!
T HE DISTANCE.
PEANUT #3 NOTICES.
H E SHADES H IS EYES
W ITH H IS HAND AS
H E STARES OUT
A HEAD.
CUT TO AN OASIS. AN
M & M PEANUT DJ
P LAYS MUSIC. ONE
OF OUR PEANUTS
H AS ON H IS GREEN
CANDY COATING AND
I S RELAXING ON A
L OUNGE CHAIR
FANNED BY A
F EMALE M & M VO: M & M Peanuts. They
PEANUT. ANOTHER make you feel…
OF OUR PEANUTS IS
E MERGING FROM
A NOTHER POOL WITH
H IS RED CANDY
COATING ON WHI LE
T HE TH IRD DIVES ALL 3 PEANUTS I N
I NTO A SMALL U N ISON: A hhh.
Y ELLOW POOL.
C UT TO ALL 3
PEANUTS SIDE-BY-
SIDE BEING FANNED
O N LOUNGE CHAIRS.
M ARK L IPSKY 646-***-**** abmoox@r.postjobfree.com
CLIENT: MARS INC “AHHH”
PRODUCT: PEANUT VERSION B: DESERT
M&M H EAT
OPEN ON 3
A N I MATED PEANUTS
TRUDGING ONE
B EH I ND THE OTHER
ACROSS A
SWELTERING
D ESERT. THEY WEAR
FRENCH FOREIGN
L EGION HATS…
PEANUT #1 (TH IRD I N
L I NE): I can’t take this
heat much longer.
PEANUT #2 (SECOND I N
L I NE):
Goodbye cruel world.
PEANUT #3 (SLIGHTLY
L ARGER THAN THE
OTHERS AND FIRST I N
L I NE): Don’t give up
men. Must…think…
positive…
W E HEAR M USIC I N PEANUT #3: Look!
T HE DISTANCE.
PEANUT #3 NOTICES.
H E SHADES H IS EYES
W ITH H IS HAND AS
H E STARES OUT
A HEAD.
CUT TO AN OASIS. AN
M & M PEANUT DJ
P LAYS MUSIC.
PEANUT #1 HAS ON
H IS GREEN CANDY
COATING AND IS
RELAXING ON A
L OUNGE CHAIR
FANNED BY A VO: M & M Peanuts. They
F EMALE M & M make you feel…
PEANUT. PEANUT #2
I S EMERGING FROM A
S MALL POOL OF RED
CANDY COATING
W H I LE PEANUT #3,
STILL ‘NAKED’ FOR ALL 3 PEANUTS I N
T HE MOMENT, DIVES U N ISON: A hhh.
I NTO A SMALL
Y ELLOW POOL.
C UT TO ALL 3
PEANUTS I N THE IR
CANDY COATINGS
S IDE-BY-SIDE BEING
FANNED ON LOUNGE
C HAIRS.
M ARK L IPSKY 646-***-**** abmoox@r.postjobfree.com
CLIENT: STARBUCKS “INSPIRED”
PRODUCT: STARBUCKS VERSION A: WRITER’S
V IA B LOCK
OPEN ON SUBURBAN
B ACKYARD. A WORRIED
35-YEAR-OLD MAN ON A
POGO STICK HOPS I NTO
FRAME .
P ULL BACK TO REVEAL WOMAN 1: Our best-
T WO WOMAN OF THE selling author taking up a
SAME AGE SITTING AT new hobby?
T HE K I TCHN TABLE
CALMLY OBSERVING AS
T HE MAN HOPS BACK WOMAN 2: W riter’s block.
O UT OF FRAME. He’s t r ied everything.
WOMAN 1 PUL LS A WOMAN 1: H uh. (Pause)
STARBUCKS VIA PACKET T hese days whenever I need
FROM HER PURSE. some quick inspiration I
have a Starbucks Via and,
p roblem pretty much solved.
CUT TO DESK. A COFFEE VO: S tarbucks Via. The
C UP IS STEAM ING i nspired new way to enjoy
B ESIDE AN OPEN delicious, 100% natural,
PACKET OF STARBUCKS ready-brewed coffee.
V IA. FINGERS ARE
F LYING ACROSS A
L APTOP KEYBOARD. A
S LEEK CAT RUBS
L ANGOROUSLY AGAINST
T HE M UG.
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