S U M M A R Y
Detail-oriented, highly motivated Master of Engineering and Management
graduate with strong critical thinking, analytical and communication skills
with experience in Marketing and Product Commercialization
E D U C A T I O N
Case Western Reserve University, Cleveland, Ohio - Master of Engineering &
Management 05/09
GPA: 3.71/4.0
. Relevant Course work: Business Planning and Development, Technology
Marketing, Engineering Finance, Accounting &
Economics, Six Sigma (Green Belt
), Project Management, New Product Development
University of Pune, Pune, India - Bachelor of Engineering in Electronics
and Telecom 05/06
62% overall aggregate (Top 15%)
E X P E R I E N C E
Goldstein Caldwell and Associates
01/2010- Present
Consultant-Product development and Marketing
. Assist the portfolio companies in their New Product Development
process by identifying the business opportunities and developing
detailed business cases
. Conduct market and technology due diligence to analyze the feasibility
of the ideas
. Drive the commercialization process by identifying the target customer
segments, defining market size and performing periodic competitor
analysis.
. Assist the companies in developing commercialization roadmap and
defining important milestones
. Design market entry strategies for the portfolio companies and
formulate the marketing communication materials.
. Develop detailed financial models to analyze pricing sensitivity and
forecast sales.
Flocel Inc, Cleveland, Ohio
Commercialization Associate
07/09-01/ 10
. Analyzed the commercialization opportunity and formulated a business
plan for the Dynamic in Vitro Blood Brain Barrier model.
. Developed a proposal to the FDA to make human toxicity and Blood Brain
Barrier permeability testing as a mandatory step before clinical trials
. Collaborated with industry experts to understand the process of drug
development and established the relevance of DIV-BBB in the process
Cummins India Limited, Pune, India
Asst Manager- Product Marketing
4/07-04/08
. Actively involved in the formulation of Annual Sales Operating Plan
and Segment-wise marketing Strategy, Forecasted and Scheduled demand,
Analyzed sales and presented monthly sales analysis to the top
management.
. Conducted extensive market research to identify new opportunities for
the existing line of electronic engines
. Interacted with OEMs and customers to compile the value package
documentation
. Developed marketing and commercialization plans for new products which
invloved an indepth market tend analysis, competitor and SWOT analysis
. Provided a leadership role in the identifying and participating in
relevant trade shows to increase product awareness and sales.
Operations Management Trainee
08/06-4/07
. Led the following Projects:
o TCO (Total Cost of Ownership) reduction of KV series engine
wiring harness-Six Sigma Project
. Extensively used various Six Sigma tools to identify the
major cost reduction areas.
. Indigenized the wiring harness by developing new local
suppliers; achieved a total cost reduction of 25%
. Designed and developed a computer-interfaced test rig to
check the continuity of wiring harness.
o KANBAN Implementation in Cummins India Limited Plant-II
. Designed and Implemented KANBAN Inventory Control Mechanism
for 200 parts and interfaced it with Oracle11i.
. Led the team of 50 store workers and trained them in
KANBAN.
. Developed a method to monitor part shortages and KANBAN
supplier performance.
. Played a crucial role in streamlining the flow of material
and information
T E C H N I C A L S K I L L S
Six Sigma tools, Project Management, MS Office, MS Word, MS Excel,
PowerPoint, SPSS, SAS