Sales Manager

RONALD C. RUFF, JR.

*** ******* ** 903-***-**** / home

Longview, TX abmh14@r.postjobfree.com

SALES MANAGEMENT

...Consistently drive market share and increase revenues in highly

competitive venues...

...Welcome the challenge of travel / Willing to relocate...

Well-qualified sales management professional with solid knowledge of sales

cycle from initial contact to impact on bottom-line profitability. Proven

track record of quickly establishing strong market position and achieving

solid sales growth. Highly-developed listening skills; exceptionally adept

at developing new business and establishing customer loyalty. Communicate

sales strategies, monitor progress, and lead by example. Strong technical

and mechanical skills, quick learner. PC literate: Excel, Word, PowerPoint,

Sales Logic, Access, MS Outlook, and Internet. Key qualifications:

? Relationship Building & Maintenance ?

Negotiations & Follow-Up

? Sales & Marketing Strategies ?

Creating & Conducting High-Impact Presentations

? Distributor Network Development ?

Persuasive & Articulate

? Sales Forecasting & Profit Margins ?

Time & Territory Management

? New Product Launches ? Product

Training & Education

PROFESSIONAL EXPERIENCE

PERKO INC. Miami, FL

2006-2009

Manufacturer of marine and industrial hardware

OEM Sales Manager

Responsible for all sales to OEM boat builders and industrial

accounts. Main responsibility was the development and launch of new

product

? Worked directly with the factory engineers in problem

solving and cost reduction

? Analyze competitive product offerings in terms of features and

benefits as well as price points

? Worked closely with independent sales representative to ensure

goals were met

? Developed solutions for builder's requirements and after-sales

maintenance

WALTER SURFACE TECHNOLOGY, INC., Tampa, FL 2004 - 2005

Manufacturer of abrasives and chemicals targeting the wholesale market.

District Representative

Recruited to expand distributor base within the state of Florida. Market

75+ SKUs to 16 distributors. Integral in new product roll-out.

Accountable for sales forecasting; generate detailed weekly sales

activity reports.

? Maintain over 30% sales growth month-over-month

? Re-established non-active customer relationships

PARTS MARKETING, Houston, TX 2003

Automotive aftermarket manufacturer's representative marketing 10-14

product line.

Territory Manager

Recruited to develop new business and maintain existing accounts in the

south Texas market. Generated leads through trade shows, cold calling,

networking, referrals, and on-site presentations to warehouses,

automotive dealerships, parts retailers, and manufacturers.

? Increased sales 10% (in 7 months)

ROYAL PURPLE MOTOR OIL, Jacksonville, FL 2000 - 2002

Manufacturer and distributor of premium synthetic oil performance products;

3 divisions (industrial, performance, and automotive); 100+ employees.

Regional Sales Manager (Automotive Division)

Marketed 7-product line to NAPA accounts and other major accounts

throughout the eastern U.S.; generated $600K in annual revenues. Liaison

with performance racing venue. Conducted sales training for mechanics

and inside sales personnel at the retail level. Analyzed client's

business and developed customized advertising and marketing plans.

Integral in all aspects of new product launches and training.

Accountable for all aspects of sales, including forecasting,

bids/proposals, and negotiations.

? Increased sales 20%

? Grew one client's business 45% through custom marketing and print

strategies

? Successful in re-establishing relationships with NAPA to secure new

business

? Acquired Arkansas NAPA accounts through past performance achievements

? Grew Rowley Brothers Tire Company from $0 to $2K per month

? Ranked #2 Regional Sales Manager companywide

RONALD C. RUFF, JR.

Page 2

PROFESSIONAL EXPERIENCE (continued)

TRIDENT ASSOCIATES COMPANY, Jacksonville, FL 1998 - 2000

Pneumatic tool importer marketing primarily to distributors; 6 employees..

National Sales Manager

Oversaw 1 administrative assistant and 3 representative agents; territory

encompassed the U.S. and Canada. Marketed pneumatic nail guns, saws,

tape measures, and hand tools to wholesale distributors; 45+ clients

generating $660K+ in annual sales. Accountable for pricing, advertising,

marketing, negotiations, billing, trade shows, vendors, and freight

policies.

? Grew overall business 40%

? Designed and conducted displays for week-long trade shows (Chicago

Hardware Show & Los Angeles Woodworking Show)

? Successfully developed wholesale business through direct mail

campaigns to 1,100+ distributors

? Established the U.S. 4-page catalog; including graphic arts design

(1999)

? Generated additional $2K in monthly sales through creation and

implementations of company website; developed sub-company for on-line

sales (Tsumani Tool Company); designed logo, created marketing plans,

established profit margins, and delivery protocols

ATWELL INDUSTRIES, Goldsboro, NC 1997 - 1998

Manufactured and marketed truck bed-liners to commercial sector; 75+

employees.

Regional Sales Manager

Marketed product line of truck bed liners to 65 automotive dealerships

and truck accessories stores in southeast U.S. Challenged to develop new

lines of business in highly competitive market. Involved in all aspects

of sale, from inception to conducting sales training to clients and

warehouse managers.

? Grew sales 20% through establishing relationships and on-site sales

calls

LUCAS AUTOMOTIVE, Atlanta, GA/Jacksonville, FL 1985 - 1997

1 of top 10 automotive parts manufacturer with $4B+ in annual sales;

30,000+ employees.

Regional Manager [Aftermarket Division, Jacksonville FL] (1993-1997)

Accountable for the 2nd largest Region nationwide. Managed activities of

1 jobber developer representative and 3-4 representative agents in GA,

SC, NC, AL, MS, TN, and FL. Marketed 3 product groups (braking, rotating

electrical, and ignition) to 100+ traditional wholesale automotive

clients; generated $7M annual revenues. Established leads through cold

calling, referrals, and on-site visits. Provided sales forecasting,

product training, and sales presentations.

? Consistently ranked #2 Regional Manager companywide

? Developed and implemented successful incentive program with NOPI

Company

? Partnered with smaller clients to create innovative and effective

marketing programs to expand revenue

? NOPI Company became the single largest aftermarket customer

companywide

EDUCATION

WILLIS BUSINESS COLLEGE, Omaha, NE

Associate of Science, Sales Management

ACTIVITIES

Numerous Sales and Marketing seminars (Lucas)

Automotive Booster Club, Past Secretary and Vice President

Contact this candidate