Sales Manager

Cheryl L. Augello, B.S., R.T. (R)(M)

***** *. ****** *** *****

Tucson, AZ 85742

(h) 520-***-**** abmdp5@r.postjobfree.com (c) 520-***-****

Professional Objective & Profile

Dynamic, top-producing Medical Sales Professional with 15 years of experience

maximizing sales, driving revenue growth, and developing new business in highly

competitive markets.

Executive liaison with physicians and medical administrators with ability to

develop and nurture strong client relationships. Utilize comprehensive product

knowledge, familiarity with diverse cultures and personalities, and enthusiastic

personality to quickly determine client needs and recommend appropriate solutions.

Earn client’s trust by consistently proving that their needs are paramount.

Consistently recognized for outstanding sales performance, market analysis,

project management, strategic planning, and customer training.

Professional Experience

February 2007-Present

Bioptics, Inc. Tucson, AZ

Marketing Manager/ Clinical Trainer/Regional Sales Manager

• Multiple roles in a small company expanding product line into mammography

market.

• Drive sales of digital medical imaging systems through international dealer

channel and direct sales. Created Dealer and in-house Sales Training manual.

• Launched sales in Canada and managed sales in Australia resulting in robust

pipeline.

• Manage all trade shows for US market and developed lecture circuit.

• Train end users and dealers on products and act as technical advisor to software

developers.

• Develop processes for applications, CEU credits, and training programs.

• Develop customer requirement documentation for product development.

• Trained OEM partners

• Consistently 100%+ to target

2004-2007

Agfa Healthcare, Greenville, SC.

Women’s Imaging Specialist

• Managed a 10 state region in the west successfully converting 30 accounts to

Agfa products and expanded existing luminary sites by completing sale of

MA3000 PACS workstations.

• PACS software and product demonstrations

• Aided in developing strategy for trade shows and staffed.

• Achieved 95% target in 2005 and 100% in 2007.

• Supported customer base in QC and regulatory issues.

2003-2004

R2 Technology, Inc. Sunnyvale, CA.

Account Executive

• Manage existing customer base, sell & demo computer aided software for

mammography and CT chest applications to radiologists in AZ, NM, NV, and TX.

• Consistently met or exceeded quota each quarter in 3.2 million dollar territory

selling product at a premium against competition.

1997-2003

SourceOne Healthcare Technologies, Cleveland, OH.

(Formerly Philip’s Medical Systems Health Care Products & Picker International)

Sales Executive & Equipment Specialist

• Increased account base by 75% achieving over 110% in sales performance

through customer relation development and consistent follow-up to multiple

levels of customer management in Boston area.

• 2002- Chosen to develop new territory in highly competitive Southwest market.

Southern AZ, El Paso, Albuquerque, Las Vegas. 150% growth in 10 months.

Account Management & Business Development

• Developed inventory management programs, creating value added service and

customer commitment. Created and presented PowerPoint programs and

marketing tools for successful selling efforts to IHNs. Equipment sales: PACS,

Lasers, Mammography, DR.

• Conceptualized and designed innovative marketing and sales materials for

utilization by other sales representatives.

• Continuously establish, nurture, and maintain client relationships as a result of

extensive interaction and strong communication skills. Provide superior service

to clients through attention to detail and follow-up on all sales.

• Managed new business acquisitions based on national contract guidelines. Team

spirited leader. Focused on project schedules, details, communication, and

reporting to integrate new processes with customers, service, sales, other vendors,

and corporate headquarters.

1992-1997

E.M. Parker Co, Inc., Wilmington, MA 1992-1997

Account/Territory Manager

• Managed a $14 million dollar territory in New England for medical imaging

equipment and supplies. Consistent sales growth and top performer in supplies

and equipment.

1991-1992

J&J -Depuy, Warsaw, IN.

Sales Representative

Managed orthopaedic implant sales in MA and NH while performing intraoperative

instruction to surgeons. Territory sales increased 100% in 14 months.

1989-1991

Symmes Hospital, Arlington, MA.

Radiologic Technologist & Clinical Instructor

Responsible for all student instruction and radiologic staff continuing education.

Education:

Daniel Webster College, Nashua,New Hampshire.

Bachelor of Science in Organizational Management

• 3.8 GPA

• Mid-Maine Medical Center Scholl of Radiologic Technology. Waterville,

Maine. Valedictorian.

Registered Radiologic Technologist and Mammographer:

Professional Development and Affiliations

• Powerful Communication Skills”- Rockhurst College.

• “Art of Effective Communication”- Bracco Diagnostics.

• Digital Technology & PACS” – Agfa Corp.

• “Total Quality Management” – Professional Consultants.

• “Sales Psychology” – Brian Tracy.

• “Effective Habits” – Zig Zigler.

• Member of the American Society of Radiologic Technologists.

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