Yamileth Medina
Miami, FL *****
abmdep@r.postjobfree.com
EDUCATION
Florida International University (FIU)
Miami, FL
Bachelors of Business Administration (BBA), Major: Marketing
December 2008
GPA: 3.9
Relevant Coursework
Marketing Management; Consumer Behavior; International
Marketing; Managing Marketing Information; Marketing Strategy
EXPERIENCE
SEO Specialist. VitalOne Health Plans. Ft. Lauderdale, Florida. October
2009 - Present.
. Wrote optimized copy for company blog to improve search engine
rankings (SERPs), and promoted it via social media.
. Played key role in creating, editing, and maintaining dozens of
content pages for Website redesign.
. Obtained back links through article marketing and syndication.
. Showcased adaptability to corporate strategy shifts and changing
industry circumstances.
SEM Promotions Analyst. World Avenue. Sunrise, Florida. April 2009 -
October 2009.
. Created, maintained, and analyzed search engine marketing (SEM)
campaigns on Google, Yahoo!/Overture, and Bing.
. Developed copy and keywords for search engine ads and Stop High Costs
portal Website, using SEO knowledge.
. Exhibited multitasking ability and interpersonal skills while
simultaneously working on multiple projects.
Blog & Social Media Marketing Specialist. Sea Green Marketing. Miami,
Florida. November 2008 - April 2009.
. Maintained and wrote copy for multiple client blogs on a timely basis
using WordPress and Blogger software.
. Marketed client blogs by maintaining presence on social bookmarking
and networking services such as StumbleUpon, Twitter, Digg, Facebook,
etc. while taking initiative in discovering new promotional
opportunities.
. Improved Google PageRank position for clients through search engine
optimization (SEO) techniques.
. Exhibited ability to work independently, as well in a group
environment.
Assistant. Doral Access Realty. Miami, Florida. April 2008 - August 2008.
. Modified and maintained Website to make it more consumer-friendly.
. Wrote and edited copy for advertising in bulk mail and Moor Homes
Magazine.
. Assisted in developing and distributing bulk mail advertisements.
. Achieved increase in Google PageRank and increased Web presence by
listing company on Google Maps and adding keywords for search engine
optimization.
COMPUTER SKILLS
Microsoft Office (Word, Excel, PowerPoint, Access, Outlook);
WordPress; Adobe Dreamweaver; Joomla CMS; HTML; SPSS 13.0; Blogger;
Google AdWords Editor; Yahoo! Sponsored Search; MSN/Bing AdCenter;
FireShot; Automatic Article Submitter
PROFESSIONAL AFFILLIATIONS:
American Marketing Association
HONORS
Dean's List
Florida Bright Futures Scholarship
Phi Kappa Phi Honor Society
Golden Key International Honor Society