Manager Sales

Summary:

Accomplished advertising, marketing and sales professional with over 20

years international and national experience working with small, medium and

large corporations. Exceptional skills in the execution of advertising and

marketing campaigns, brand building, obtaining new business, expanding

existing business, and project management. Experience in B2C and B2B

marketing and advertising for home improvement, commercial construction,

finance and consumer goods industries.

Professional Experience:

Aurora Video Productions, Huntington, New York

(2008 - present)

New Business Development / Creative Director / Consulting

. New business planning and development.

. Execution of sales presentations to new customers that resulted in

increased revenue by 10%.

. Script writing, storyboard creation, production and budgeting of

broadcast TV commercials and corporate videos for various accounts.

. Agency accounts: Dime Savings Bank, Pfizer, Modells, Aveda, Canon,

Tiffany & Co. Trophy Division, Morton's Restaurant Group,1-800 Mattress,

Fortunoff's and Honeywell.

Greenstone/Fontana Advertising, Hauppauge, New York

(2008-2009)

New Business Development Manager

. Generated over $800,000 in new revenue that amounted in $6 million in

agency billings in a one year period.

. New business planning, development, business search and presentations to

prospective clients.

. Created advertising and marketing strategies for new and existing

clients.

. Agency accounts: Santa Fe Salsa, Francesco Rinaldi, Somerset Mortgage and

Planned Parenthood.

Alliance Mortgage Bank, Levittown, New York

(2005-2007)

Creative Director / Marketing Director

. Created and administered new brand and marketing strategies through

print, direct mail,

collateral material and broadcast campaigns which resulted in increased

revenue of 12% the first year.

. Developed in-house advertising and marketing department for 40-branch

network, saving the company all agency retainers, outside vendor markups

and 15% commissions from annual media spend.

. Managed and controlled media plan, advertising and marketing budgets for

$2 billion company.

Four Seasons Sunrooms Inc., Holbrook, New York

(2001-2005)

Parent company: Ultraframe PLC, Clitheroe, Lancashire, The United Kingdom

Creative Director / Advertising Department Manager

. Cultivated and formulated new advertising campaigns, collateral

materials, web presence and broadcast promotions for transitioned Private

Corporation to public company on the London Stock Exchange.

. Orchestrated strategic relationships with Sony Electronics, Weber Grills

and Carnival Cruise Lines to create cross promotions that resulted in

significant additional sales.

Four Seasons Sunrooms Inc. / Fisher Skylights, Holbrook, New York

(1991-2001)

Creative Director / Advertising Department Manager

. Created and developed advertising campaigns, marketing materials by

utilizing print, web and broadcast campaigns. During my tenture company

revenue increased from $27m to $135m and achieved leading brand

recognition in product their category.

. Established co-op programs, sales training materials, e-commerce and e-

information sites, and packaging working with-in an annual budget of

$1.5m - $2.5m.

. Negotiated vendor price agreements including media, print and production

materials, which resulted savings of $185,000 to 225,000 annually.

. Created and managed all systems and practices for in-house advertising

department including supervising a sizeable staff of in-house and outside

talent and trade.

Creative Director / Advertising Department Manager (cont.)

. Directed offsite trade shows, national sales conventions and incentive

promotions for company's 350 plus franchised network.

. Streamlined procedures for 350 plus franchise network and 18+ company

stores to obtain advertising materials

via e-information sites measurably improving lead-time to the end-

user.

. Installed digital web based image and marketing material libraries

that involved traveling to locations for video

and product stills.

Education:

State University of New York at Stony Brook, NY - BA

Skills:

. Expert in all business and advertising software packages, PC/MACs

. Proficient (high level) in the French language.

Contact this candidate