JENNIFER WARNER
Blossvale, NY 13308
315-***-**** (home)
315-***-**** (cell)
Qualifications
. Extensive experience in planning, implementing and evaluating marketing
projects
. Possess excellent organizational and time/project management skills
. Creative, highly flexible and strongly motivated individual
Experience
Nice N Easy Grocery Shoppes, Canastota, NY
Assistant Director of Marketing, January 2009-February 2010
. Created and implemented all marketing materials for promotional items and
new product introductions for 80 convenient store locations.
. Responsible for marketing budget that included POS signs and direct
mailers.
. Managed the procurement of the general merchandise category for 37
corporate store locations.
. Raised the gross profit margin for the general merchandise category by
10%.
. Reorganized the sign/printer supplier lowering the cost to the company by
20%.
. Coordinated the communication between corporate and franchise locations
with promotions and new product marketing plan.
Oneida Indian Nation, Oneida, NY
Assistant Marketing Manager (Category Management), October 2003-2008
. Managed the procurement of new products for retail stores, including
beverage, grocery, health and beauty, snacks, food service, auto and
general merchandise.
. Coordinated merchandising and product placement with vendors and store
staff in 13 convenient stores and three seasonal retail shops.
. Created and implemented all promotional activities with major vendors on
new product introductions and installations consistent with retail group
goals and objectives.
. Coordinated marketing initiatives and media advertising placement
programs with internal and external sources.
. Consistently provided necessary information for the production and
implementation of promotional materials for all aspects of the retail
group, including signs, newspaper and radio advertisements, billboard
buying, flyers, direct mail promotions and website information.
. Direct responsibility for gross margins for vendor products, as well as
monitoring the promotional and advertising line items in the department
budget.
. Coordinated community relations efforts for the retail department,
including donations, community outreach and volunteering for non-profit
organizations.
Events, Logistics and Protocol Coordinator, October 2001-2003
. Coordinated with internal departments and outside vendors to plan,
implement and manage projects/events.
. Worked cooperatively with committees to ensure the smooth operation of
events.
. Represented the Nation at community shows and events.
. Assisted Nation government representatives with programs relating to
community outreach projects.
. Managed event related budget(s) to ensure projects remained within
financial constraints.
Turning Stone Resort Casino, Verona, NY
Special Events Coordinator, February 1998-October 2001
. Worked cooperatively with departments and vendors to coordinate the
logistical set up of events (ie: boxing programs, concerts, dinner
theater shows, promotional giveaways, etc.)
. Responsible for the creation, implementation and evaluation of gaming
promotions for patrons at the resort, including creating the rules to
correspond with promotions as governed by the Oneida Nation Gaming
Commission.
. Assisted in creating departmental budget by developing outline for
planned yearly projects.
Casino Marketing Supervisor, November 1997-February 1998
. Managed staff of eight customer service representatives at Diamond Card
and Diamond Mine locations.
. Ensured proper implementation of gaming promotions, assisted guests with
inquiries and instruction on Diamond Card and Multi-Game usage.
. Responsible for the work schedule of the Casino Marketing Representatives
and Diamond Mine staff.
Credit Representative, April 1996-November 1997
. Processing gaming and wagering reports for the department.
. Provided complimentary guest services to players (ie: check cashing,
dining, hotel and golf reservations).
. Coordinated events to promote increased player activity.
. Processed credit applications for guests.
The B. Charles Company, Rome, NY, Travel Agent, February 1996-April 1996
. Provided business travelers with assistance in planning their leisure and
business trips.
Gateway Clipper Fleet, Pittsburgh, Pa, Cruise Director March 1995-February
1996
. Managed dining personnel of 50, to ensure the highest level of customer
service satisfaction with respects to overall experience of the guests.
. Assigning duties to crew members for each dinner cruise.
. Coordinated the performance of high profile entertainers/acts with other
cruise personnel to ensure a smooth operation.
Education
Duquesne University, The Boyd School of Travel, Pittsburgh, PA
Associates Degree in Travel/Tourism/Hospitality and Administrative
Accounting, 1996
Received President's Highest Honors as Student Representative for
University
Camden High School
Business Major with Regents Honor Diploma, June 1994
References Available Upon Request