Manager Management
Resume:
Dan F. Crowther
________________________________________________________________________
Ponte Vedra Beach, Florida 32082
Ph: 518-***-**** abm2gx@r.postjobfree.com
Objective: Four years post buy-out from a national consumer promotion
agency I co-founded (www.bfg.com.com), I am looking to put my Field
Marketing/Event Management/Tour Management expertise back to work. Seeking
full time or part time employment or consulting opportunity.
Summary of Qualifications
Accomplished Field Marketing/Event Team Leader and Tour manager with hands-
on track record in consumer brand marketing, A team leader with proven
expertise in field management, tour management, lead generation and PR
Execution. Recognized by peers and clients alike for an ability to deliver
results and exceptional profits. A true coach and product trainer for
numerous consumer retail brands.
EMPLOYMENT HISTORY
Tento Restaurant - Jacksonville Beach, FL (4/06-Present)
Investor/Partner
Launched Brazilian concept upscale restaurant in winter 2006.
Created identity, oversaw build out, managed marketing and special events.
Managed staff training, sales goals and front of the house operations.
Currently work on-site part time.
BFG Communications Promotional Agency - Hilton Head, SC and Albany, NY
(2/93-4/06) Founding Partner - www.Bfgcom.com
Field Marketing, Event Management, Tour Management
Client roster- Smirnoff Vodka, Malibu Rum, Captain Morgan Rum, Jose
Cuervo, Six Flags Theme Parks, Appleton Jamaican Rum, Century 21 Real
Estate, Camel Cigarettes, Cartoon Network, Major League Baseball, BV
Wines, National Hot Rod Association.
Responsibilities and experience included: field execution, field
management, hiring of personnel on all events /projects, training staff,
tour management, client management on and off site, advance work, lead
generation and publicity management. Responsible for training and
development of personnel to promote numerous consumer retail brands.
Regularly concepted and executed consumer displays for clients; managed
promotional budgets and associated payroll administration; conducted
training seminars; and executed consumer product sampling events.
Promotion examples follow:
Catch The Captain - A major market city tour involving the Captain Morgan
Icon. This consumer interactive event was planned and supported by a team
representing both brand building and PR. Lead generation, national and
regional publicity were generated through this brand building tour,
resulting in hundreds of thousands of impressions.
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Crowther/page two
Malibu Rum Loud and Clear Tour - Multiple trucks and vans crossed the
country promoting Malibu Coconut Flavored Rum. Portable recording booths
were set up, local DJ's were hired and managed, consumers recorded and cut
CDs with the brand logo on them. Local winners were selected and a
nationally recognized promotional spokesperson drew participants and
attention.
Smirnoff Czar Events - Teams of improv actors were hired and trained to
execute consumer promotional skits to encourage product sampling in a
unique, creative educational fashion.
Jose Cuervo Tequila Bus Tour - A local bus tour was created to introduce a
new brand line extension of the world known Tequila. A mariachi band was
brought in from Mexico to perform for distributors and sales people.
Managed all logistics, from inception to implementation, including
materials, displays and venue details. Venues included local museums,
historic churches, hotels and restaurants.
Appleton Jamaican Rum Tour - 15 major cities were selected for high-end
local tasting events, including NYC, Miami's South Beach and Chicago.
Personally conducted negotiations and arrangements for all events. Target
audience was bartenders and owners of each city's hottest bars and
restaurants.
The Ringo Starr All Star Band Tour Sponsorship by Century 21- A two-year
tour sponsorship included the promotion and management of "meets and
greets" at concerts and major venues in 21 cities across the country.
Participants were consumers who won promotions, and select Century 21 real
estate brokers. A radio and TV tie-in was included.
Century 21 and the Cartoon Network - included the build out of one of the
largest tractor trailers in the world. The Century 21 home of the future
included the Jetsons cartoon show as the tie-in. Consumers were invited to
tour the home of the future at local National Major League Baseball parks.
Hundreds of field staff were involved. Hall of famer Cal Rifkin was the
event's spokesperson to drive publicity for the tour.
Six Flags Theme Parks Tie in with NHRA (National Hot Rod Association) - A
replica race car and several mini race cars were created to execute mini
races at every Six Flags theme park across the country. A GM car was given
away in conjunction with an existing radio campaign. The replica race car
was hauled around the country for exhibition at every park and mall where a
Six Flag theme park was located. The tour climaxed in California with a
grand race of local winners from each park. Event materials were trucked
across the US; local staff was hired for set-up and event assistance.
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Crowther/page three
Key Bank of New York - Albany, NY (11/92-1/94)
Vice President Marketing
Manufacturers Hanover Trust/Chemical Bank - New York, NY and Albany, NY
(12/90-11/92) Vice President, District Manager of Sales
Fleet/Norstar Financial Group - New York, NY (9/87-5/89)
Product Manager
NBC- TV Network - New York, NY (2/81-2/87)
Promotions Manager Network Marketing Department
EDUCATION
Manhattan College, Riverdale NY graduate
BS in Business Administration
Minor in Marketing and Communications
PERSONAL
Volunteer YMCA coach
Actively involved with three children
Passion for skiing and golf
Contact this candidate