Manager Sales

Michele Tully

***** **** *** ***, ********, CA 92562 951-***-**** (

abm234@r.postjobfree.com

KEY QUALIFICATIONS

Regional and National sales manager for small, midsize and large CPG

companies. Strength in product development as well as current item

management. Extensive CPG knowledge throughout retail and club industries.

Pioneered new items as well as new channels. Solid histories of sales

success through headquarter and regional sales calls. A proven ability to

develop sales potential in new market areas. Strong analytical and

planning skills. Ambitious, energetic, self-motivator

PROFESSIONAL EXPERIENCE

Stauffer Biscuit Co - Sales Vice President, West 12/2008-1/2010

An East Coast manufacturer of regionally strong cookies and crackers

including animal crackers.

. Responsible for all retail and specialty accounts West of Colorado

. Additional responsibility for Costco and Cost Plus national business

. Managed broker network of retail and specialty brokers

. Grew WinCo business 500% in one year

Tulocay & Co - National Specialty Sales Manager, Napa CA 8/2007-12/2008

A manufacturer of artisan food products inspired by the culinary world of

Napa Valley. All natural pantry staples and granola snack mix.

. National responsibility for all direct and distributor Specialty

business for gourmet food manufacturer of Made in Napa Valley,

Kingslake & Crane and Vineyard Pantry brands equal to $2M in business

. Additional responsibility for mainline grocery through direct HQ as

well as distributors and Club accounts

. Managed Specialty broker network of over 55 reps

. Developed and launched new line of grocery pantry items to expand

brand reach into new channel

Resource Marketing - Account Manager, Issaquah, WA

9/2005-8/2007

Club broker focused on Costco and Sam's Club

. Account Manager for Club broker calling on Costco LA, SD and MEX

. Lines included grocery, frozen, deli, cooler, sundries, candy and pet

. Specialized in natural and organic products

. Worked hand in hand with new lines to create items that fit customers'

needs

. Responsible for over $26 Million in regional Costco business

. Product development from concept to sale including pricing, packaging,

program and distribution

Anderson Chamberlin, Inc -- Account Manager, Garden Grove, CA

4/2004-6/2005

In house broker for Costco with office within each Costco buying office

. Account Manager for in-house broker selling to Costco LA

. Responsible for over $40 Million in Costco business with over 25

active lines in all Costco departments

. Deduction maintenance

. Implemented Marketing plans and managed fund allocations

. Placed 25 new items within first 6 months

. Very strong buyer and vendor relationships

Big Train, Inc -- Key Accounts Manager, Foothill Ranch, CA 3/2003-2/2004

Manufacturer of beverage concentrates focusing on coffee, chai and

smoothies

. Brand manager for new retail line of gourmet beverages and powdered

mixes

o Creation of new brand identity

o Direct sales and headquarter calls to Albertsons, Safeway,

Ralph's, Unified Western Grocers, DPI, Bristol Farms, Smart &

Final, Costco, Meijer, Ross Stores and Nordstrom's

o Secured distribution in 5 Costco regions within first six months

of employment

. Strong relationships in Costco and Grocery accounts

. Managed brokers for all retail lines through GAF, GSC and Unified

accounts

. Revamped marketing plans for all retail and club accounts to

effectively increase sales and distribution

. Account sales of over $1.5 million

. Managed and trained team of eight full time marketing reps nationwide

. Coordinated all demos in Club and Retail accounts

Acosta Sales and Marketing -- Category Development Manager, Diamond Bar, CA

2/2001-3/2003

National brokerage for grocery, mass, convenience and club stores.

. National analyst/category development manager for Special Markets and

Co-Marketing Events Coordinator

. Supported national sales team

. Developed promotional concepts, schedules and budgets to secure non-

traditional revenue

. Designed POS and sold programs to retailers and manufacturers through

direct headquarter calls

. Analyzed IRI and Nielsen data, communicated results of programs to

Managers and recommended marketing plans of action based on results

EDUCATION

BS, Business Administration, California State University Long Beach, CA,

2001

Major: Marketing

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