Manager Human Resources

Mary Asta

212-***-**** ? ably00@r.postjobfree.com

Senior Manager and Community Relations Executive

. Proven results in creating and executing strategic marketing programs and

media campaigns.

. Excel at building partnerships and public awareness strategies and

placement.

. Highly capable business manager with a proven record of resource

accountability and creative implementation.

. Effective leader at every stage from vision through strategic processes,

negotiations and tactical execution.

. Motivational team builder and manager who leads others to peak

performance.

Key Competencies: Strategic Planning & Leadership ? Budgeting & Financial

Affairs ? Operations Management ? Marketing & Advertising ? Events ?

Public Relations & Communications ? Media & Government Relations ?

Program/Services Development ? Fundraising ? Human Resources ? Project

Management ? Contract Negotiations ? Administration

Professional Experience & Achievements

Master Poe Productions, Inc. Bonita Springs, FL & New York, NY

President 2007 to 2010

Oversee start up and researched all core operation functions of Master

Poe Productions, Inc. to ensure feasibility, sustainability and product

longevity for new hair care tool. Responsibilities include: business

development, fundraising, business plan, product research, trade shows

and events, prototyping, testing, patents, manufacturing, budgeting,

marketing, public relations, administration and all contract negotiations

for contractors, licensing, intellectual property and buy outs.

Fisher Center for Alzheimer's Research Foundation New York, NY

Vice President / Chief Operating Officer 1995 to 2007

Built the organization from start-up to one of the most respected

Alzheimer research foundations worldwide. Provide strategic planning,

vision and leadership direction to guide the organization's rapid growth.

Oversee over 75, including staff, contractors, committee members, board

members and pro bono service providers. Oversee all core operations

functions of the organization: budget, financials, marketing,

fundraising, public relations, media relations, human resources,

government relations, legal, event management, IT, grant writing,

educational programs, services/program development, development of

charters, by-laws, policies, procedures and administration. Negotiate

contracts for publishing, licensing, intellectual property and other

activities.

Financial / Operations / Marketing Achievements

. Personally developed and raised over $17 million and an additional $7

million in pro bono services, with 96 cents of every dollar dedicated

to research. .

. Garnered media coverage valued in excess of $10 million, resulting in

worldwide recognition for sponsors and donations for the Foundation

. Established the Michael Stern Parkinson Research Foundation as a

separate entity from the Fisher Center-doubling the research funds

received and enabling each foundation to secure greater funding.

. Led development of the organization's award-winning Website,

Alzinfo.com, featuring online advertising and donation capabilities.

Site offer the most comprehensive and leading source of information

and services on every aspect of Alzheimer's disease.

- Donations have doubled each year growing from 1.2 million to 3.7

million since the Website launch in 2003.

- Website has generated over 1 million unique visitors and 10 million

page views since its inception.

Fundraising / Event Management / Public Relations

. Generate millions of dollars annually by orchestrating major

fundraising events such as black-tie dinners, fashion shows,

entertainment and golf tournaments, as well as health fairs and

educational conferences.

- For the Foundation's inaugural event, paired a black-tie dinner

event with the opening of Le Cirque 2000 in New York City, raising

$1.3 million and achieving major national exposure.

- Spearheaded major event at St. Regis Hotel Roof and Penthouse

coupled with an online silent auction promoted by AOL and Double

Click that generated $500,000 and extensive online and offline media

exposure.

- Sponsored and served in a key role on the largest annual mayoral

conference on Alzheimer's disease in partnership with the NYC

Department of the Aging attracting up to 1,000 people at each event.

. Established relationship with Combined Federal Campaign, an employee-

giving program resulting in the largest number of Federal employee

participants (4 million) raising over $10 million for the Foundation.

- The Foundation also benefits from employee-giving campaigns at the

state level, with participating employees across 21 states

contributing $250,000 annually-the fastest-growing campaign for any

foundation.

Marketing Development & Management

. Spearheaded the development of the Alzheimer's Information Program

from initial concept through all phases of implementation and

encompassed:

-Led the development of a documentary for the Alzheimer's Information

Program, Is There Hope?, that premiered on PBS. Program featured an

online tie-in and live call-in format with renowned medical experts

such as Dr. Barry Reisberg and Nobel Laureate Dr. Paul Greengard.

-Documentary achieved recognition as the most successful health-

related program ever aired on PBS.

. Initiated, promoted and piloted an innovative educational program

(including CEUs) on healthy aging in 6 states: Keeping Your Mind Sharp

in partnership with MetLife.

- Secured $300,000 contribution for the Preserving Your Memory

magazine which includes the Keeping Your Mind Sharp program.

Magazine will be distributed to 100,000 physician offices and

hospitals nationwide.

- Advertising revenues from the publication will generate $10,000 per

page.

- Secured pro bono services of ad agencies to build the Preserving

Your Memory TV, radio, print and online ad campaign for nationwide

launch.

- Created and negotiated a major licensing deal with Dicksons Gifts

for a product line to support the Preserving Your Memory campaign.

Developed licensing partnership with Kappa Publishing.

- Marketing campaign features the Daytona Beach Shores Challenge

reaching out to 17 municipalities, as well as the Waltrip Challenge

driving over $1.5 million in pledges. Invaluable public awareness

achieved from advertising the Foundation's logo on the Waltrip

racing team car.

Strategic Alliances / Sponsorship Development

. Established extensive financial support for the Foundation's programs

by cultivating strategic partnerships and sponsorships with countless

high-profile organizations including:

- National Institute of Health, Administration on Aging, National

Library of Medicine, American Medical Association, AARP, Department

for the Aging of NYC, Novartis, National Association of Chain Drug

Stores, Forest Lab, Commerce Bank, Morgan Stanley, The Ad Council

of America, American Association of Advertising Agencies, National

Funeral Directors Association, Alzheimer's Association, Consumer

Coalition for Quality Health Care, Elder Law Attorneys, NYU

Silberstein Institute of Aging and Dementia, National Council on

Aging, Met Life, Martha Stewart Living Omnimedia and many others

including all numerous media outlets.

. Cultivated relationship with a global law firm that provides ongoing

in-kind services for the Foundation, valued at well over one million

dollars.

Prior Entertainment Industry Employment

Producer, Theatrical Agent and Performer with such organizations as

Warner Brothers, Toronto; Fontana Films, Rome; Paramount Pictures,

Rome.

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