Sales Vice President

Paul Wartman

* *******, ******, ** *****

Phone: 949-***-**** Fax: 949-***-****

e-mail: abli48@r.postjobfree.com

FRANCHISING EXECUTIVE

Strategic Planning / Multi-Site Operations / Sales & Marketing /

Negotiations

Licensing & Branding / Business Development

High-profile career leading successful start-up and high-growth business

operations and franchises. Consistently successful in identifying and

capitalizing on market opportunities to drive revenue and profit growth.

Strong general management, P&L management, negotiations and deal making

experience. International franchise expansion and cross cultural business

development.

PROFESSIONAL EXPERIENCE:

Franchise Consultant, Irvine CA 2006 to

present

Working with RedBrick Pizza, Golden Spoon Frozen Yogurt, Juice Stop

Juice Bar and Philly's Best Steak Shops, helping them with all aspects

of their franchise development.

Awarded the first Master Franchise in Japan for Golden Spoon Frozen

Yogurt.

Granted the initial Master Developer Franchise in Canada for RedBrick

Pizza Worldwide,

and awarded Master Developer Franchises in California, Maryland, Texas

and Delaware.

President, ACE DuraFlo Systems, Placentia, CA 2003 to 2006

Industry leader with franchises nationwide.

Fast-track promotion through several increasingly responsible

operations management positions during a period of significant growth

and subsequent reorganization. Advanced based on consistent success

in new operations/franchise start-up, brand development, market

expansion, and long-term franchisee relationship management.

Created sales, marketing and business development plans to capture

major franchise agreements nationwide. Identified potential

candidates and selected top-performing franchisees. Directed the

entire franchise start-up phase including nationwide rollout and

strategic partnerships. Provided sales, marketing and operating

expertise to franchise operations nationwide. Negotiated and closed a

10-year agreement with leading competitor, positioning the company as

the dominant market leader in both segments of the industry.

Executive Vice President, ACE DuraFlo Systems, Placentia, CA 2002 to

2003

Promoted to Executive Vice President to plan and orchestrate the

complete reengineering of ACE DuraFlo's national franchise operations

following a change in corporate infrastructure. Challenged to create a

cohesive operating infrastructure, solidify market position and

maximize franchise sales.

Held full responsibility for strategic planning, marketing,

advertising/promotions, contract negotiations and franchise operations

management. Led a staff of six responsible for franchise support,

advertising, branding and market development.

. Authored strategic plans to maintain ACE DuraFlo's position as the

leading national franchiser and expand the franchise network

through strategic agreements with major branded lines while

negotiating a stock sale of $2.5 million.

Paul Wartman, Page Two

Senior Vice President, ACE DuraFlo Systems, Placentia, CA 2001 to

2002

Scope of responsibility was diverse and included national territory

development, market analysis, franchisee recruitment/selection,

legal research/documentation, contract negotiations and franchise

start-up.

Assumed the initial responsibility of introducing our technology to

North America.

( Led the successful market introduction of the ACE Duraflo

product line to governing bodies nationwide and spearheaded the

successful approval processes.

. Introduced our products to major industries and was responsible

for the acceptance of our technology throughout North America.

. Landed major contracts that enabled us to go forward with our

franchising strategy.

Vice President, ACE DuraFlo Systems, Placentia, CA

1999 to 2001

Challenged to launch the start-up of a division dedicated to the

development of franchises throughout North America. Created

business and marketing plans, established operating infrastructure

and developed business partnerships. Facilitated the entire

contract cycle from identification/qualification of potential

franchisee candidates and development/presentation of master

contract proposals through negotiations and contract agreements.

( Built franchise division from start-up to more than twenty

franchise agreements generating $500,000 in franchise fees and

over 2 million in equipment sales.

( Led successful market introduction of our products throughout

North America.

Vice President of Franchise Development 1998 to

1999

Expressions in Fabrics, Ltd, Placentia, CA

Industry leader with franchises nationwide.

Initiated sales, marketing and business development plans targeted

to award franchises nationwide. Identified potential licensees and

selected most qualified candidates. Managed the franchise start-up

phase including site selection, facilities design/construction,

manufacturing/distribution, merchandising/store layout and grand

opening activities.

Director of International Franchise Development 1997 to

1998

New Horizons Computer Learning Centers, Santa Ana, CA

Global franchise leader with franchises worldwide.

Utilized strategic plan to maintain New Horizons' position as the

leading global franchiser of computer training and expanded market

dominance through master licensing agreements. Leveraged master

franchise relationships in Asia, Europe

and Latin America to expand the franchise network globally.

Paul Wartman, Page Three

EDUCATION: Juris Doctor

Temple University School of Law

Philadelphia, Pennsylvania

Bachelor of Arts, with honors

University of Wisconsin

Madison Wisconsin

BOARDS: Director, Pipe Restoration Technologies, Las Vegas, NV

Director, ACE DuraFlo Systems, Las Vegas, NV

PROFESSIONAL SOCIETIES:

Pennsylvania Bar Association

New Jersey Bar Association

International Franchise Association

Council of Franchise Suppliers

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