Project Manager Sales

abl69t@r.postjobfree.com LUIS D. ARBUL 267-***-****

KEY QUALIFICATIONS AND ACHIEVEMENTS

. Kauffman Fellow on the consumer internet and cleantech tracks; investing

and operating experience in both sectors

. Recipient of CFO award, highest award within finance at Google, for

developing the strategic framework for AdSense business, cross-functional

leadership, and work creating Google.org

. Moved to US as a Fulbright Scholar (Mechanical Engineering, Peru)

EXPERIENCE

Google Mountain View, CA -

2005- Present

Principal: New Business Development and Google.org

. Developed, launched, and evangelized business model for cloud computing

application for commercial geo-informatics. Conducted primary research,

integrated pricing and cost models across several product groups, and

closed initial partner deals

. Bizdev lead for Comparison Ads/Vertical Search products at Google,

closing syndication and sales deals across several verticals. Led Google

partnership with financial support partners, allowing Google to serve ads

on mortgage vertical

. Managed largest ever deployment for PowerMeter (consumer-facing energy

information) product and led acquisition efforts for the product team.

Resulted in one acquisition so far

. Lead of Google.org investment efforts in energy and efficiency, working

across engineering, policy, operations, etc.

o Portfolio: Current Group (smart grid), Seeo and Actacell (battery),

Brightsource and eSolar (solar), Makani (wind)

. CFO and Chief Investment Officer for Google Foundation managing $80M

across different strategies and funds

AdSense Online Finance and Strategy Lead

. CFO of online advertising and content syndication products at Google

(AdSense). AdSense Online is a multi-billion dollar business with a cross-

functional team of over 300 across sales, operations, PM, marketing and

engineering

. Supported team in growing revenue more than 3X over 3-year period,

leading project management, finance, strategic analysis and planning. Led

launch of key initiatives, including click-fraud remediation, payment

processes, and network cleanup

. Founder of cross-functional task force that sets and monitors strategy

for AdSense; providing key insights on monetization, traffic, and sales

trends to senior Google executives and investment community

. Built and launched incentive plan and metrics-tracking for sales and

partnerships teams, resulting in more efficient sales force allocation

and increased sales productivity

. Conducted analysis and due diligence for technology licensing and

partnership deals, including audience measurement tools, affiliate

networks, development shops, etc.

. Led financial planning and analysis, controllership, and compliance for

one of the most lean and efficient groups at Google

Ads Product Management

. Original member of Google RevForce team, which monitors and enhances

advertising targeting algorithms

. Led analysis and evangelization for billing, payments, and credit

infrastructure product launches for AdSense and AdWords. Impact was

$100's M annual run-rate in loss avoidance and increased advertiser spend

(example: backup credit)

. Led development of Product Investment Framework, which prioritizes effort

and spend across Google products

booz allen hamilton - Associate Chicago - 2004- 2005

. Lead associate on strategy, acquisition, and operations projects across

technology, energy, health, BPO, and other industries

o Sample Project 1: Led market sizing of hybrid-electric technology

for battery OEM

Alton geo - Project Manager and Engineer Irvine, CA - 2001- 2002

. Managed operations and engineering for startup in the water treatment and

remediation space

Black & veatch - Project Finance Associate and Engineer Kansas City and Irvine -

1997- 2001

. Analyzed and modeled financial performance for US and Mexican utilities

seeking financing for energy and water projects

. Led energy and water usage consulting for industrial and municipal

clients; prepared plans for resource management

. Successfully led mechanical design group in several multi-million-dollar

water, and energy projects

Internships: Investment Banking, Corporate Strategy (Major Telecom)

EDUCATION

THE WHARTON SCHOOL, University of Pennsylvania 2002 - 2004

MBA in Finance and Strategic Management

. School captain for Global Social Venture Competition and research

assistant for Private Equity in Emerging Markets class

. Teaching assistant for PE Boot Camp (Early Stage VC course) and organizer

of Wharton PE conference panel on Social VC

UNIVERSITY OF KANSAS 1993- 1997

BS in Mechanical Engineering, Fulbright Scholar

. Transferred as a Fulbright Scholar from Catholic University of Peru

ADDITIONAL INFORMATION

0. Foreign Languages: Spanish and English (native), Portuguese

(conversational)

1. Interests: Avid soccer player and cyclist. Travel in Latin America and

Europe. Amateur art collector (Latin contemporary)

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