Terry K. Thomas
**** ******** **** ?Harrisonburg, VA 22801 ?Telephone: 540-***-****
Cell: 540-***-**** ? email: abl0gx@r.postjobfree.com
Sales professional who excels in staff management by developing
maintaining superior client relationships while designing creative
solutions to unique client needs.
SUMMARY OF QUALIFICATIONS
o 20+ years selling advertising (promotional) specialties, hotel and
restaurant services with a proven track record of
consistently exceeding sales goals
o Seasoned manager adept at developing marketing plans and budgets,
while supervising sales staff and mentoring-training new sales staff
o Proven self-starter, working independently and organizing
promotional events
o Personable communicator with the ability to relate to a variety of
individuals and network at all levels of an organization to
cultivate business at the highest levels of management
o Proficient in using information (computer) technology to plan and
track sales activities to expedite the sales process
o Cultivates client relationships to identify business goals and
provide marketing solutions that meet or exceed company expectations
o Utilize excellent business judgment and time management skills to
balance marketing in the field with technology to ensure goals and
deadlines are met
WORK EXPERIENCE
DIRECTOR OF SALES & CATERING April 2009 -
January 2010
The Mimslyn Inn Luray, VA
o Directed and Managed all Sales and Catering for Inn
o Attended industry trade shows, networking events, community
meetings
o Conducted outside sales calls on a continued basis
REGIONAL ACCOUNT EXECUTIVE
Daniels Marketing, Inc. ? Harrisonburg, VA
June 1997 - April 2009
Manage accounts for up to 50 + clients per year with deliverables providing
innovative solutions to specific client needs, events and promotions.
Achievements:
Created 5% increase in new client base, consistently maintained highest
level of
promotional inventory sold, per client base
? Met and exceeded sales goals by 10% or more year after year
? Developed and maintained a $400,000 territory
? Created marketing advertisements and vingettes for ASI
International
SALES MANAGER March 1992 - June 1997
Sheraton Inns ? Roanoke, VA
Direct and manage all sales, marketing and advertising activities including
room reservation, meeting facility, restaurant, banquet and special event
services
Plan and coordinate events including room design and menu preparation
Achievements:
? Cultivated 20% of new business through up selling and
existing accounts
? Consistently achieved gross revenue goals averaging 15% of
annual growth
? Recipient of Sheraton Hotel's Marketing Competition Merit
Award
? Cultivated and managed strong satisfying relationships
understanding
needs of clients
DIRECTOR OF SALES August 1989 - March 1992
Sheraton Inn ? Harrisonburg, VA
Achievements:
o Delivered high-level sales presentations, and lead teams of sales
personnel in area sales blitz annually.
Trained and mentored new sales personnel providing both positive and
negative
o feedback, focusing skills, and building self esteem and team
cohesiveness
o Cultivated positive relationship with customers, expanded business
through networking; increased referral business by 10%
Education: James Madison University: Bachelor of Science, Hotel and
Restaurant Management (major), Business (minor), 1985
Skills:
Proficient computer skills in Microsoft word, excel, and Microsoft
power point, Outlook, Coral Draw, Profit Maker
Training: Courses in Green Revolution, Closing the sale, Selling
School Markets, Lessons Learned