Manager Sales

Karen Williams

**** ***** *** *, ***********, MN 55422

763-***-**** abkskz@r.postjobfree.com

SUMMARY

Talented, results-producing Marketing Professional with a proven record of

accomplishment in leading comprehensive marketing analytics in support of

global business goals and objectives. Expertise in directing the creation

of global market models, processes, forecasts, market reserach and

competitive analytics and the execution of cross-functional decision

making. Experienced field sales manager. Solid leadership skills; able to

build and guide top-performing marketing teams. Excellent influential

management and relationship building skills. Fluent in German language.

PROFESSIONAL Experience

Boston Scientific Corporation, Arden Hills & Maple Grove, MN 2001-2010

SR. MANAGER, MARKET PLANNING, Cardiac Rhythm Management (2007-2010)

Created and implemented legacy global franchise planning process for Brady,

Tachy and Heart Failure franchises. Managed market models, market reserach

and analytics around patient population and market sizing assumptions. Led

implementation of legacy forecasting tool into CRM division. Developed

short-term demand and revenue forecasting processes with Marketing, Finance

and Sales Op customers. Led and directed forward-thinking market planning

team of 4.

. Led marketing analytics efforts that improved fact-based assumptions

for Strategic decision making

. Created product forecast process with cross-functional customers that

led to improved forecast accuracy and reduced inventory levels(75%-85%

accuracy)

. Improved market model forecasting that results in higher revenue plan

accuracy on markets (within 2%)

. Developed franchise modeling by product that improved prioritization

process for the Project Investment Board.

. Created competitive intelligence market analysis which supported

Strategic Decision making.

SR. MANAGER, INT'L BUSINESS PLANNING & ANALYSIS, Interventional Cardiology

(2005-2007)

Provided market analysis and competitive intelligence to Sr. Leadership on

International Cardiovascular landscape with main focus being Drug-Eluting

Stents. Led and directed global forward-thinking staff of 3 located in US,

Japan and Europe.

. Led competitive research efforts globally with MRG ( Millennium

Research Group) to implement market tracking process in an additional 20+

countries

. Developed quarterly process with International Marketing to improve

market modeling assumptions and analysis for Sr. Leadership reviews for

Europe, Japan and Intercontinental regions

. Managed strategic planning process and analytics for International

markets 5 year plan

SR. MANAGER, GLOBAL MARKETING ANALYTICS, Interventional Cardiology, (2001-

2005)

Managed demand forecasting and analytical support to Global and Regional

Marketing and provided strategic franchise direction to Sr. Leadership. Led

and directed forward-thinking Managers and Analysts consisting of 10 team

members worldwide with a $2.5M budget.

. Successfully built Global Marketing Analytics team from 4 to 10 team

members worldwide and increased franchise forecast support from 2 to 27

franchises within one year

. Implemented market research processes with vendors internationally

and domestically that provided Global Marketing monthly market share,

procedure data, and pricing analysis for the company and competitive

products in all Cardiovascular franchises

. Contributed to financial planning strategy and market modeling of

drug -eluting stent product line and led Global Marketing in

recommendations and decision making for successful launch strategy

. Created global requirements and successfully implemented a $2M

worldwide forecasting tool within budget

Harmon Autoglass, Minneapolis, MN 2000

DIRECTOR OF MARKETING

Directed and managed the customer focused brand image off 400 corporate-

owned retail facilities through effective design and implementation of

local based marketing plans. Supervised staff of 4 team members.

. Led research efforts on e-commerce marketing initiatives focusing on

retail customer

. Managed creative design of internal and external media campaigns to

promote business objectives, public relations and field retail sales

efforts

. Defined target markets, market geographies, demographics,

implementation strategies and proactive public relation efforts

. Led efforts to create and develop effective marketing programs on

time and on budget

General Motors Corporation, Minneapolis, MN 1991-2000

DISTRICT SALES AND SERVICE MANAGER, Saturn Corporation (1996-2000)

Consulted with 10 Saturn retail facilities in the upper Midwest on all

aspects of sales, service and retail operations to increase Saturn sale and

brand image.

. Developed marketing/advertising plans for local community events and

promotional activities that contributed to territory being ranked #1 in

nation for retail sales increase

. Monitored facility level sales, service and training performance and

recommended action plans that increased territory ranking to top 10% in

nation

. Managed development, marketing and research selection efforts of new

$1M retail facility in territory

INTERNATIONAL PRODUCT PLANNING MANAGER, General Motors Europe/Adam Opel AG,

Germany (1994-1996)

Managed marketing and engineering development of future Opel product being

sold outside of Europe. Led marketing research efforts globally with

regional marketing teams. Supervised two product planning analysts.

. Successfully managed market research efforts, results and

recommendations for two focus groups: Brazil, US

. Created forecasts and business plans for $1B projects in

International markets

. Coordinated cost reduction efforts with cross-functional workgroups

consisting of multicultural team members in Marketing, Design and

Engineering to significantly reduce new product costs for $1B project

FORECAST ANALYST, General Motors Europe/Adam Opel AG, Germany (1991-1994)

Managed short- and medium-term forecasting and sales analysis efforts and

recommendations for Western European countries.

. Successfully improved forecasting accuracy two fold in France,

Germany and Austria during product launch phases.

. Contributed to improved relationships and forecast credibility with

GM Europe headquarters by delivering concise and fact-based assumptions to

Sr. Leadership.

Education

Masters of International Business (M.B.A) . University of South Carolina,

Columbia, SC

Bachelor of Science Degree, Marketing, Minor German . Indiana University,

Bloomington, IN

Overseas Studies Program, IU Business School . University of Limburg-

Maastricht, the Netherlands

Carl Duisberg Gesellschaft . Intensive German language and cultural

training, Cologne, Germany

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