Director Real Estate
Resume:
Adam Mathew Lipton
abkl84@r.postjobfree.com
www.lipton360.com
I'm an internationally experienced, award-winning Creative
Director with 15 years experience in a wide variety of
categories including: technology, spirits, financial, real
estate, consumer packaged goods, wellness, food, beverages,
entertainment and more. I have a proven record of success
in Europe and the US, developing and executing forward
thinking integrated marketing strategies for multinational
companies.
Brands:
Affinia Hotels, Allied Domecq Wine, American Express, Chase
Manhattan Bank, Cointreau, CoStar Group, Diesel, Dr.
Scholl's, Footlocker, Gillette, GNC Live Well, Grana Padano
Cheese, Guiness Extra Stout, Hasbro, Hennessy, Hugo Boss,
Johnnie Walker, Lucent Technologies, MasterCard,
Mitsubishi, Packard Bell, Pernod Ricard, Pfizer Corporate,
Rolling Rock Beer, Samsung, Showcase.com, Smirnoff Vodka,
Squeez'r Juices, Subway Subs, Sundance Channel, Viacom
(Mtv,Vh1), Viagra, Wall Street Journal, Wine Spectator
Professional Experience:
Creative Director at CoStar Group - Washington DC Metro
Area
Current Position
In my time at CoStar, I've led efforts to re-brand and
reposition the company from the inside out. Launched highly
successful B2B acquisition and retention initiatives
including winback campaigns which garnered more than a 30%
return. Launched the first ever interactive real-time map
view of the commercial real estate market online. Developed
and launched Showcase.com, which is the leading commercial
property search engine online. The marketing campaigns for
Showcase.com we launched to support B2B sales have helped
triple the number of broker subscriptions. Developed and
launched an onboarding campaign for new subscribers
including a welcome kit and users guide, webinar schedule,
research brochure, and more. Helped develop and launch the
CoStar Knowledge Center online, which includes weekly
webinars, how-to videos and more. Developed and launched
CoStar "Shine & Rise" recruiting campaign online and
offline. Created advertising campaigns for new CoStar
business acquisitions. Developed advertising campaigns for
philanthropic partnerships. Developed an award winning
"Power Broker Award" website and multi-platform campaign
which recognizes the best in the business. Currently
developing CoStar YouTube, CoStar University, a Viral Video
campaign for recruiting, various promotional microsites,
competitive campaigns and a B2C campaign for Showcase.com.
Overseeing of the creative department CoStar UK. Lead role
in team building and rebuilding to strengthen the
department creatively. Together, we create integrated,
humanistic campaigns that position CoStar as the premier
company in its sector.
Creative Director at McCann Worldgroup - Madrid, Spain
Led creative direction and strategy for teams comprised of
Art Directors, Copywriters, Designers - entirely in
Spanish. Developed award winning creative solutions and
multi-channel communications for beauty, wellness, and
pharmaceutical brands. Won 8 new business pitches in my
time there (presenting in Spanish). The 2 most satisfying
were winning the Viagra account from an agency under review
(then winning 2 international creative awards) and beating
out 4 global agencies for a new venture between Pfizer and
El Mundo - we called it Codigo Salud. Client interfacing
and pitching.
Senior Art Supervisor at Cline Davis & Mann - NYC
Senior Art Supervision/Direction for large pharmaceutical
brands. Developed integrated ?campaigns and global brand
initiatives. Took an unconventional approach to Pharma.
Client ?interfacing and pitching.
Associate Creative Director at MME - NYC
Creative lead and management for all Johnnie Walker brands
and promotions. Developed and oversaw innovative campaigns
for Keep Walking, Journey of Taste, Serve Ice Cold (gold),
Choose Flavour, experiential on premise marketing and more.
Received multiple congratulatory emails from SVP and
Product Group Director Brand managers commenting on the
enormous success of the work produced. Developed and
Launched Smirnoff Mindflow event campaign. Codeveloped
Guinness Extra Stout special markets campaign which was so
successful it was rolled out Nationally. Developed TV,
Print and promotional campaigns for Affinia Hotels.
Developed and sold Squeez'r Juices OOH campaign. Developed
multiple advertising and on premise campaigns for J&B
including football and hunting promotions. Oversaw creation
of S&S corporate video. Client interfacing and pitching.
Creative Director/Owner at Fuel Station NYC
Fuel Station provided advertising, promotion, and branding
solutions online and offline. ?It was born out of a
perceived need for an integrated agency at a time when many
agencies were still single channel focused. Creative lead
for teams of designers, writers and programmers in the
development of multi-platform campaigns for both top tier
and emerging companies. 2 year retainer to develop 90% of
the online advertising content for MTV, MTVi, VH1, and
SonicNet. Created and produced leading edge campaigns which
increased awareness of online and on-air programming and
content which boasted an impressive CTR. Client interfacing
and pitching.
Creative Consultant Various Agencies Including:
Deutsch Inc., Bozell Worldwide, Euro RSCG, K&B, GYRO, Bates
Awards & Recognition:
2010 IMA Award - Showcase.com
2009 Wma IAA - Best information services integrated ad
campaign
2009 American Graphic Design Award
2008 Overall winner Hugo Boss "Hugo Create" International
design/advertising
call ?for entries (over 3000 entries RND 3) Archive
magazine 2009, Ads of the world, i.D. Magazine,
100 best designs of 2008, hugo outdoor gallery nyc-madrid-
paris
2008 Aspid award
2007 Award of excellence - the rx club
Super Reggie + 2 Gold Reggies - Promotion of the year?Best
Art Direction US Ad Review
Beckett paper design award
Featured in Brandweek/Adweek
Featured in Print Magazine & CA
Featured in Graphic Design USA
Platinum Winner in the hot toy test
Honors award winner by nappa
Software:
CS5:
Expert . Photoshop, Illustrator, InDesign
Intermediate . After Effects
Education:
Virginia Commonwealth University
BFA, Communication Arts + Design
Deans List, Various Creative Awards and Exhibitions
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