Sales Marketing

ALIA YASSEN

*** ******* ****

Kings Park, NY ****4

Tel.: 631-***-****

E-mail: abjto4@r.postjobfree.com

PROFESSIONAL PROFILE

* Accomplished, perseverant marketing and sales professional with extensive business and

management knowledge, entrepreneurial mindset and thorough understanding of

customer behavior, measuring purchasing trends and evaluating market penetration.

* Proficient at relationship building with a strong visual sense to communicate and translate

marketing ideas to diverse audiences.

* Self motivated role model with a natural leadership style and results-oriented team builder

providing incentive and support to drive growth.

* Bilingual-Fluent and literate in Arabic.

* Well rounded and worldly understanding people and situations at a deeper level.

* Core competencies include website and social media savvy, innovative, forward thinker

with a creative artistic style.

EXPERIENCE

New York, New Jersey 1/03-Present

Sales Specialist/Make-up Artist

* Represent various product lines as a sales and marketing consultant driving sales.

* Train demonstrators in product knowledge and consumer behavior to better apply

selling psychology.

Accomplishments

* Achieved sales goals averaging $1,000 daily and participated in national events.

Secret Shopper & Restaurant Patron 1/10-6/10

* Surreptitiously observe consumers in the market place to determine buying trends,

purchasing behavior, ambience/atmosphere, staff’s knowledge and professionalism.

* Report findings and review to restaurant owners and stores.

Limelite Promotions

NYC, New Jersey & Albany, NY 9/08-12/09

In-field Account Executive

* Conducted business solicitation forays throughout New Jersey and New York

City

introducing a wide range of clients' news products and services by placement

marketing through incentive offerings, employee perquisites, and inclusion in goodie

bags at special events.

* Developed direct marketing pitches and strategies for diverse product campaigns

including sports, entertainment and cosmetics.

* Clients included NY Knicks and NJ Nets, over 40 spas and salons,

sports/recreation facilities and celebrity makeup artists such as Victoria Jackson.

* With team, focused on highly successful event marketing by approaching major firms

such as Home Depot, Johnson & Johnson, Panasonic, as well as big-box discounters,

hospitals, manufacturers, colleges, gender and ethnic organizations, supermarket

chains, etc. and pitched idea of creating employee-based marketing events to promote

our products. The same concept applied to Sam's Clubs where marketing events were

member-based.

* Opened up personal business location in Albany; recruited, trained in pitching and

consumer behavior, and supervised personal team of 4 to 10 marketing representatives

and assigned their territories and oversaw all activities and performance; established

morale-boosting incentive program for own employees to keep atmosphere enjoyable

and competitive, rewarding performance via positive reinforcement.

Accomplishments

* Led highest-producing team in extremely successful campaign which achieved weekly

goals.

* Executed cosmetic events such as fundraisers for SEFCU and staff-appreciation events

for Goldman Sachs and Richard Ellis.

LORAC Cosmetics at Sephora

7/07-8/08

Long Island & New York, NY

Trainer, Consultant & Makeup Artist

* Oversaw all locations in the Manhattan/Long Island areas by monitoring databases and

conducting random visits.

* Conducted 1-2-1 and group training sessions, educating employees on

product knowledge, sales and marketing techniques and nuances of consumer

behavior.

* Established a strong bond with management and staff to promote activities and

enhance event participation.

Accomplishments

* Increased revenue 66% by creating individual sales strategies tailored to each

location.

Laura Mercier at Neiman Marcus 9/06-6/07

New York & Florida

Business Manager/Product Specialist

* Led a team of three responsible for marketing product line and acquired new clientele

through successful promotional events.

* Built and maintain strong relationships with clients, keeping apprised through

database

use.

Accomplishments

* Increased overall counter sales by 125% through the development of face-to-face

marketing.

EDUCATION & CREDENTIALS

Limelite

New York, NY

Business Management Training (Business Operation, Sales and Marketing, Recruiting)

State University of New York at Farmingdale

Farmingdale, NY

B.S. Business Management with a concentration in Marketing 12/2005

ACTIVITIES

* Donated event marketing and catering services to NYC Food & Wine Festival. 2008

* Provided free makeovers and held a fundraiser raising $1000 for Hope for a Cure benefit.

2009

* Coordinated Out Reach program with Ann Taylor Loft stores. 2009

* Donated makeup and catering services to Huntington Arts Center production of Alice in Wonderland.

2010

* Passionate about cooking and thrive for challenge and diversity.

“And while the law of competition may be sometimes hard for the individual,

it is best for the race, because it ensures the survival of the fittest in every department. “

**References available upon request**

Contact this candidate