Sales Marketing

Summary of Qualifications

. More than ten years of professional experience.

. Proven background in sales, marketing and public relations.

. Experience working with professional partners to accomplish mutually

beneficial goals.

Work History

Grand Valley State University (2008-2009)

Client Services Coordinator, The Eberhard Center

Accomplishments:

. Created marketing materials.

. Created follow up procedures for events.

. Initiated proactive methods of recruiting business.

Responsibilities:

. Recruit new business.

. Develop marketing initiatives.

Freelance (2002-2008)

Production Assistant

. Assist production companies with various logistical needs during film

production and photo shoots.

Sales

. Sold Calvin Klein and Donna Karen eyewear, servicing nearly 100 new and

existing eye care providers throughout Michigan. Increased overall sales

by 42%, reduced return rate of eye glass frames by approximately 30% and

rebuilt damaged relationships. Status: Ended contract 2004.

Grand Rapids Force (2001-02)

Asst. General Manager; Media & Public Relations Director

Women's professional volleyball team - league folded January 2003

Accomplishments:

. Created and implemented strategic direction for local marketing and

public relations activities.

. Helped lead the Force to a league high average attendance (24% higher

than league average), including league records for opening night

attendance and highest attendance at a single match.

. Created both in-game and community promotions directly affecting sales

revenue.

. Maximized media coverage in print, television and radio.

. Designed and implemented the Force Adopt-a-Player program pairing members

of the Force with area varsity volleyball teams. Program exceeded

expectations by more than 200%.

Responsibilities:

. Directed all marketing activities, including promotion, grass roots

efforts and direct mail campaigns.

. Directed photography and created editorial content for marketing,

advertising and sales collateral.

. Impacted revenue by creating ticket sales promotions, implementing ticket

sales programs and soliciting sponsorships.

Work History Continued

. Facilitated all public relations activities, served as primary media

contact and team spokesperson.

. Planned and orchestrated Force events, including press and ticket events

and game day.

. Coordinated player and mascot appearances and front office speaking

engagements.

. Supervised internship program, recruited match staff and assisted with

development of front office staff.

Haworth Inc. (2000-01)

Public Relations Specialist

Office furniture manufacturer - laid off due to economic factors

Accomplishments:

. Worked with clients to promote interesting and successful product

installations to trade publications.

. NeoCon 2001. Created NeoCon press kit, including press folder, product

photography, layout of news releases, display of visuals and editorial

content of news releases; maximized local media coverage of products

highlighted at NeoCon.

Responsibilities:

. Directed photography of products and installations.

. Implemented media strategies relating to the visibility of the company

through product launch and testing, client installations, speaking

engagements and giving opportunities.

. Wrote and edited press materials for a variety of products, services and

events.

. Served as primary contact for national media.

Arthritis Foundation (1999)

Campaign Coordinator

Non-profit organization - laid off due to budget cuts

Accomplishments:

. Coordinated Arthritis Foundation Celebrity Golf Classic, including the

recruitment of local celebrities, building sponsor relationships,

negotiating clubhouse rates and raising funds. Gross revenue: $29,000;

expense ratio 24%.

. Organized press luncheon to launch Arthritis Awareness Month to inform

local media of the severity of the disease. Luncheon resulted in print

and televised media coverage.

Responsibilities:

. Planned fund-raising events and managed event logistics.

. Created promotional materials for internal and external use, including

writing press releases, writing and designing informational pieces and

writing and editing newsletters.

. Managed promotional campaigns for the Arthritis Foundation Celebrity Golf

Classic, Arthritis Awareness Month, a statewide videoconference and the

Arthritis Foundation Mini Grand Prix.

. Managed volunteers and assisted with office administration.

Education

Davenport University (1996) ~ General Business, Marketing Emphasis,

Management Minor

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