Manager Sales

VICKIE A. WINGE

www.linkedin.com/in/vickiewinge

**** ****** ****, **** * Phone: 651-***-****

Woodbury, MN 55129 Email: abjj04@r.postjobfree.com

SUMMARY

Effective communicator with strong interpersonal and organizational skills.

Results-oriented and challenge-driven manager with a proven ability to handle multiple projects

from start to finish, on time, and within budget.

Creative senior-level leader who excels at engaging people to collaborate and to do their best

work.

Skilled professional who embraces new and innovative methods and technologies.

AREAS OF EXPERTISE

P&L Responsibility Project Management

Advertising and Marketing Printing

Brand Management Team Building

EXPERIENCE

Wrote, edited and proofread advertising and editorial copy, content for websites, press

releases, brochures, sales and promotional materials, e-newsletters, annual reports, media

kits, training manuals, and readership surveys.

Established and managed annual plan of work and goals in alignment with the organization’s

mission and strategic plan.

Submitted written reports and made quarterly presentations to the board of directors.

Prepared detailed operating and capital budgets.

Negotiated contracts with independent contractors for editorial, graphic design, prepress, and

commercial printing services and managed relationships with vendors to improve the quality

of services and lower operating expenses. Saved the Minnesota State Horticultural Society

more than $250,000 over three years.

Hired, trained and coached a highly qualified and diverse staff.

Supervised from five to 90 employees in for-profit and not-for-profit businesses; conducted

annual performance reviews.

Managed the workflow of daily, weekly and monthly publications; developed the editorial

calendar, determined production schedules, printing and mailing dates, critiqued page

layouts, and checked pressruns for color accuracy and quality control.

Redesigned Northern Gardener magazine, and the Monadnock Ledger weekly newspaper

resulting in award-winning publications. In 2001, Northern Gardener was awarded first place

for overall excellence by the Minnesota Magazine & Publications Association. In 1993, the

Monadnock Ledger received first place for general excellence by the New Hampshire Press

Association.

Increased the operating cash flow of the Monadnock Ledger from a loss of $121,000 to a

profit of $21,875 in four years.

Experience continued

Formed a magazine advisory committee and recruited volunteer members.

Designed and produced exhibits for tradeshows and the Minnesota State Fair including venue

logistics, display setup, printed materials, signage and volunteer coordination.

Hosted two national garden tours in partnership with the Minnesota State Horticultural

Society and the Minnesota Landscape Arboretum.

Opened a new nature-themed gift shop and garden center specializing in native plants.

EMPLOYMENT

Sales Development, The Directories, Inc. – a local independent publisher, Woodbury,

MN (2009 to present)

Independent Consultant, Lake and Home Magazine – a regional, bi-monthly magazine

dedicated to the special interests of lake property owners, Fergus Falls, MN (2010)

Independent Consultant, Edible Twin Cities – locally-owned and operated member of

Edible Communities, a national network of community-based local foods publications,

Saint Paul, MN (2009 to 2010)

Sales/Visual Sales Associate, The Container Store – privately-held retail business, Edina,

MN (2008-2009)

Retail Manager, Prairie Restorations, Inc. – a privately-owned environmental services

business, Princeton, MN (2007)

Publisher and Advertising Sales Manager, Northern Gardener, Minnesota State

Horticultural Society – a member-supported, not-for-profit, 501(c)(3) educational and

charitable corporation, Saint Paul, MN (2000-2007)

Advertising Sales Manager, La Crosse Tribune – a daily newspaper owned by Lee

Enterprises, Inc., La Crosse, WI (1999-2000)

Gallery Sales, Nordstrom – a nationwide fashion specialty chain, Mall of America,

Bloomington, MN (1998)

Advertising Manager, Republican Eagle – a community newspaper owned by Forum

Communications Company, Red Wing, MN (1995-1997)

Publisher of the Weekly Group, Newspapers of New England – a family-owned

newspaper company, Concord, MA (1990-1994)

EDUCATION

Bachelor of Science, Humanities; Minnesota State University – Mankato; Mankato, MN

Bachelor of Science, English; Minnesota State University – Mankato; Mankato, MN

PROFESSIONAL DEVELOPMENT

Adobe InDesign CS3, Adobe Photoshop, Microsoft PowerPoint 2007, HTML,

Cascading Style Sheets, Dreamweaver CS4.

Garden Writer Symposiums: Seattle, WA; Long Island, NY; and Vancouver, BC

Professional Management Training, Ottaway Newspapers, Inc., a wholly-owned

subsidiary of Dow Jones & Company, Campbell Hall, NY

VICKIE A. WINGE

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