Customer Service Marketing

OBJECTIVE: To obtain an employment opportunity where I can further increase

my knowledge in advertising and marketing and where my skills in

communication, customer service, and professionalism can be further

exemplified. Open to local and relocation opportunities.

SKILLS: *Strong Interpersonal and presentation skills

*Adobe Creative Suite

*HTML coding

*Wordpress

*Lean Six Sigma Yellow Belt

*Delivers results with a sense of urgency while

maintaining composure

*Google Adwords/ Google Analytics/ Social Media Insights

*PPC/SEO, Affiliate Marketing, and Email

Marketing/Analytics-Exact Target, Salesforce, Act-On

EXPERIENCE: Ad.do Advertising and Marketing- Principal/Owner

(Nov 2013-Present)

*Brand Development-Experts at handcrafting

company signatures that communicates

the essence of the brand. We develop the brand

expression- the brand's look and feel.

* Manage email marketing campaigns end-to-end,

including planning, targeting, set-up,

testing, execution, reporting and optimization.

*Brand Communications- seamless transition from

brand strategy through the creative

development, execution and creation of

marketing materials.

* Create email reporting dashboards and custom

reports analyzing campaign

performance in order to provide actionable

recommendations and deliver continuous

improvements to our email program.

* Ensuring that the voice, spirit and

positioning elements of the brand shape all creative

messaging from launch through execution.

*Creating and developing repeatable lead

nurturing/drip programs to move prospects

through the marketing and sales pipeline

*Social Media Branding and Communications

Educator- presenter of various branding

seminars across the St. Louis Metro area.

* Leveraging marketing

automation and CRM tools and resources for campaigns and

reporting purposes

St. Louis Black Pages Inc.

-Brand/Digital/Communications/Social Media Manager

(Sept. 2012-Present)

*Develop content strategy for the brands, collaborating

with internal partners and monitoring external trends to

identify news to share with the communities

*Met and exceeded press deadlines and objectives

*Clients Include: Barnes Jewish Hospital, St. Louis

Cardinals St. Louis Rams, SSM Healthcare, Commerce Bank,

St. Louis University, Washington University-St. Louis, PNC

Bank, United Way, Annie Malone Children's Home, St. Louis

Art Museum, St. Louis Economic Development Council

*Monitor and participate in online conversations throughout

the day to ensure two-way dialogue, working closely with

customer service as appropriate via CRM tools- Hootsuite

*Seek ways to continually engage the communities including

Twitter chats, promotions, etc.

*Tag content to adhere to best practices and help drive

organic views

*Spearheaded re-branding and re-positioning of directory

and magazine

*Research and engage relevant influencers to increase

organic community growth through increased web visibility-

blogs, online press releases, social media

*Meet with key vendors to understand what is new and

evolving in social media tools

*Work closely with colleagues including brand marketing,

search, creative and media buying to develop integrated

marketing programs

*Draft social media content including tweets, Facebook

posts, etc. and optimize for search purposes

* Increased number of fans, engagement, visits and total

reach by at least 65% across social media channels.

*Stay abreast of, and adhere to, best practices, platform

policy guidelines, rules of participation etc. to remain

relevant and up-to-date in a quickly changing social media

landscape.

Edward Jones Investments-Product Marketing Associate(May

2012-Nov 2012 contract)

Insurance/Retirement/Mutual Fund Marketing

*Insurance Marketing-Annuities, Life, Disability, and

Protection.

*Assisted in coordinating and executing all department

communications.

*Created and executed a follow-up marketing plan for the

Annuity Tax Control marketing campaign.

*Assisted in creating and executing of the 5 Clients to

Call campaign

*Coordinated the 90 day Insurance Marketing promo event

*Assisted in the development and promotion of the Open

Enrollment Campaign

FaceTime Strategy Marketing, LLC -Dallas, TX-Account

Services

(Aug. 2009-May 2012 contactor)

*Strategy direction and planning for retail, franchise,

healthcare, homebuilding, oil and gas, transportation,

medical supply contracting, banking and finance clients.

* Plan and develop social media strategy for retail

client.

*Brand development and brand management.

*Collateral development and management.

*Strategy development and creation of client

marketing and advertising plans.

* Manage the development of print, broadcast, direct mail,

email, interactive and web promotions.

Xerox Corporation- St. Louis (May 2011-Sept 2011-

internship/contractor)

*Competitive ID- identified current vendors for top

opportunities

*Proposed and created a 3-point value proposition

for sales reps in Mid-West

*Xerox Lean Six Sigma Yellow Belt Certified

*Constructed marketing proposals for Xerox prospects

in the Mid-West

American Eagle Outfitters (May 2010-Aug. 2010 internship)

*Contributed to executing a conversion tactic that would

turn traffic into increased dollars per sale.

*Executed flawless marketing tactics and selling points to

increase company market share in denim.

AT&T Advertising Solutions (May 2009-Aug. 2009

internshp)

*Handled contracts for advertisers and rolled out the

marketing plan for the 2010 Kansas City Yellow Pages

Directory.

*Communicated and organized accounts for advertisers in

Tulsa, OK, Saint Louis, Kansas City, MO, and Oklahoma City

EDUCATION: Webster University (2014 Graduate)

M.B.A. -Marketing

GPA: 3.8/4.0

Summa Cum Laude

Webster University (2014 Graduate)

M.A. Marketing and Advertising Communications

GPA: 3.8/4.0

Summa Cum Laude

University of North Texas (2012 Graduate)

B.A Marketing and B.A. Integrated Strategic Communications

GPA: 3.5/4.0

Cum Laude Graduate

HONORS &

ACTIVITES:

*Summa Cum Laude

*University of North Texas- Outstanding Student Volunteer

*Hope for Caribbean Kids- support and missionary for kids

in Haiti

* Zeta Phi Beta Sorority Inc. - Rho Delta Chapter Alum

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