Betty Massey
**** ******* ****** ~ Vestavia Hills, AL 35216
Email abioxf@r.postjobfree.com
Cellular ~ 205-***-****
PROFILE
I am a business professional with experience in banking, credit card,
marketing, project management, communication, and administrative and office
management.
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PROFESSIONAL EXPERIENCE
2010 E-Staff
In September 2009, I was assigned to work with a local
pharmaceutical company and I am currently still employed as a
temporary staff member of that company. I am working in the
Finance Department assisting with the following:
* Invoicing
* Purchase orders
* Purchasing of office supplies
* Employee corporate card program
* Interaction with LiveLink.
2009 Temporary Services
During this time, I fulfilled temporary assignments through
various agencies in the Birmingham area including project
management, system administration, financial analysis, office
administration, and other administrative positions.
2007 - 2008 Check OK Cash Advance
Office Manager
. Maintain electronic and paper customer files
. Cash management
. Close out/balance cash drawer daily
. Provide collections services on past due accounts
. Maintain a high level of customer service
. Process cash advances
2007 Splawn and Ward
Project Manager
. Database management
. Small Business lead generation
. NSF account retention program
. Branch development program
2006 Temporary Services
During this time, I fulfilled many temporary assignments through
various agencies in the Birmingham area including project
management, system administration, financial analysis, property
management office administration, and other administrative
positions.
1992 - 2005 SouthTrust Bank
Marketing Specialist/Project Manager, Assistant Vice President
. Manage communication to existing credit card customers
including: privacy notices, changes in terms, statement inserts,
and all activation/retention marketing initiatives.
. Coordinate Customer Service balance transfer cross sell program.
. Manage SouthTrust Rewards product from implementation to
administration of redemption program
. Manage plastics inserts including content revisions, Compliance
approval, printing, implementation, and inventory control
. Provide training and education for Credit Card Customer Service
for marketing initiatives
. Coordinate distribution of training materials for the branch
system for credit card initiatives
. Led several task forces to review and implement new procedures
including Communication Task Force, FDR System Letter
Conversion, and Y2K BankCard Center Project
. Key member of conversion team to implement sale of credit card
portfolio to MBNA. Conversion items included 4 direct mail
programs, change in terms, plastics inserts, statement inserts,
educational materials, new applications, branch communication
and support.
. Coordinate development of credit card applications from design
to implementation and inventory control
ProductionCoordinator/BankOfficer
I managed two direct mail new account acquisition programs
annually coordinating all phases of customer acquisition, usage,
and telemarketing. I also managed, implemented and tracked two
activation/retention direct mail programs annually with
responsibility for tracking and management reporting of direct
mail program response.
Marketing
Assistant
Provided administrative support for Marketing Department. I
also, created timeline for activation/retention programs,
developed direct mail program summaries for corporate
communication and managed customer direct mail communication for
acquired banks.
Education and Training
University of Alabama in Tuscaloosa (online) - I am currently
attending online working toward a degree in Human Environmental
Services in Consumer Marketing.
University of Alabama in Birmingham
SouthTrust School of Banking
. Project Management & Problem Solving
. Supervisory Leadership
. Interview and Selection
. Fundamentals of Management
. Civil Treatment for Managers
Professional Affiliations - Alabama Center for Financial
Training - Professional Development Instructor
Junior Achievement - Volunteer Instructor