Sales Manager

DARREN S. IVEY

**** **** **** **** ( Flint Michigan 48507

248-***-**** ( abiowg@r.postjobfree.com

EXECUTIVE-LEVEL MANAGEMENT: Sales, Marketing and Supply Chain

Seasoned executive leader with over 19 years combined experience positively

impacting corporate performance and profitability through the skillful

development of innovative marketing strategies, sales management and supply

chain programs to meet and exceed company goals. Reputable for driving

portfolio expansion and business growth, establishing partnerships with

blue-chip clients, and increasing long-term revenue streams. Areas of

expertise include:

New Business Development ( Project Management ( Account Acquisition (

Strategic Purchasing

Strategic Planning ( Business Reengineering ( Sales Forecasting ( Market

Analysis ( Market Penetration

Process Optimization ( Client Relations ( Product Development ( Team

Leadership and Development

PROFESSIONAL EXPERIENCE

TRU ELECTRONICS COMPANY INC., Flint, Michigan ( 2007-Present

Overseas manufacturer support consultant specializing in display based

electronics.

President

Direct alignment of operational resources and business requirements for

start-up company. Conduct competitive intelligence, analyze market trends

and forecasts, establish corporate strategy and create business plans.

Recruit professional sales team, source key client prospects and close new

business opportunities. Develop client's marketing plans, identify gaps,

establish new sales channels, and favorably position clients to capitalize

in opening markets.

. Successfully launched new Roadi brand of automotive products

(www.roadico.com) for the consumer market. Developed marketing

campaigns, materials, website, ecommerce strategy and purchasing

structure. Hired independent reps in USA, Mexico and Canada, guided

their activities in establishing dealer, distributor and retail

channels with expected sales of $2.0M in 2010.

. Negotiated strategic partnerships with two large China-based clients,

supplying CRT products to South American market along with LCD TV and

consumer electronics to North American market.

. Developed export business of used electronics from USA to Vietnam,

Peru and Egypt.

LOTUS INTERNATIONAL COMPANY, Canton, Michigan ( 2005-2007

Electrical and electro-mechanical manufacturer serving consumer electronics

and automotive industries.

Director, Sales and Marketing

Oversaw business development and strategic planning functions to launch

Lotus brand and establish market foothold in LCD-TV. Reengineered sales

department, hired and supervised regional sales managers, sourced and

identified new clients and product categories to accelerate growth and

provide long-term revenue streams. Spearheaded targeted marketing programs

and communications initiatives to complement business objectives.

. Secured new business with AU Optronics for OEM warranty service of LCD

modules.

. Established business with Yazaki North America for spare component

repackaging for GM SPO.

. Co-developed with Visteon Corp. an after-market accent LED lighting

project for vehicle interior and exterior applications.

. Worked with North American Lighting on LED based rear tail-lamp

assembly for Harley Davidson.

. Secured OEM account for CROSLEY brand LCD TV for $1.7M in 2007.

. Developed and coordinated marketing campaigns, including product

literature, corporate brochure, website design, trade shows and

product demonstrations to establish new business.

DARREN S. IVEY ( Page 2 ( abiowg@r.postjobfree.com

LG PHILIPS DISPLAYS INC., Ann Arbor, Michigan ( 1989-2005

Global manufacturer of cathode ray tubes for television and monitor

application.

Sales and Logistics Manager ( 1999-2005

Managed sales and logistical operations functions with full P&L

responsibility for $95M annual revenues. Created sales budgets and regional

allocation plans, directed inside sales representatives and account

managers, and aligned production, sales and inventory targets with overseas

factories. Developed key business and logistics processes for SAP

implementation, negotiated purchasing price with supply base and

established North American price guidelines. Prepared monthly reports,

presented data to regional management and global executive team.

. Grew sales of imported products from $47M in 1999 to $95M in 2004.

. Developed comprehensive logistic platform and supply-chain processes

to handle 100% increase in imports from Asia, Europe and South America

to North America without increasing head-count.

. Negotiated logistic service contracts for warehousing, trucking and

ocean routes.

. Managed customer service department and which generated revenue of

$700M in 2004.

. Led inter-regional team in cost containment project, reducing regional

overheads 26%.

. Generated $6.5M revenue with JVC in 2003, grew JVC sales 200% in 2004.

Account Manager ( 1997-1999

Developed sales strategies for color monitor tube product line. Cultivated

long-term relationships with accounts and OEM's, negotiated product

allocation and pricing with Taiwan based production facilities. Appointed

Regional Account Manager for Philips, Acer, Samsung, NEC and Nokia

accounts, spearheaded inter-regional marketing team acquiring new business

with Dell and Compaq, and created sales plans and budgets for sales in

North America. Established VMI for key accounts providing JIT deliveries

which improved customer's production efficiencies.

. Increased color display tube sales from $47M to $89M within three

years.

. Generated $13.4M sales by securing new business with Acer, Samsung and

Nokia in 1999.

. Grew sales existing account sales with Philips and NEC 60% against

global decline of 45%.

Product Marketing Manager ( 1995-1997

Developing and executed the color and monochrome monitor tube marketing

plan and sales budget for North America. Regional market and business

intelligence expert serving on a corporate Global Marketing Alignment Team.

Technical liaison between customers and the production facilities located

in Asia and Europe. Negotiated product transfer pricing and supply

arrangements with overseas factories to achieve the annual budgets.

. Gained product approvals at HP for a new production facility in China.

. Managed the regional discontinuation of monochrome display tube

business.

. Coordinated the successful design-in of multiple products, which

helped increase sales by 62% from $29M to $47M in three years.

CAREER NOTE: Previous positions as Senior Technician - Applications

Engineering (1992-1995), and Technician - Systems Design and Development

(1989-1992) with LG Philips Displays Inc. formerly Philips Displays

Components Company, Inc.

EDUCATION

Bachelor of Business Administration in Marketing

Cleary College School of Business, Ypsilanti, Michigan

Associates of Applied Science in Electronics

Mott Community College, Flint, Michigan

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