Sales Marketing
Resume:
Patricia M. Brenna
Minneapolis, MN
Accelerating the Growth of Business
Summary
Accomplished and aggressive sales and marketing professional who is
uncommonly equipped to motivate and mobilize business teams to deliver
results. Experienced coach and "virtual" leader in Senior Marketing,
Sales, and Change Management roles. Expert in creating demand, increasing
sales, developing loyal customer relationships, and enhancing sales
acceleration processes. History of utilizing leadership development and
cultural change initiatives that create high-performing market driven
companies. Passionate about mobilizing businesses towards accelerated
growth. Knowledgeable in both mature and emerging organizations and in a
wide range of industries. Work results in clarity of direction and
profitable growth.
Areas of Expertise
Sales/Sales Management Leadership/Management
Market Penetration/Expansion Strategic Planning
Brand Creation/Development Training + Organizational
Facilitation/Public Speaking Development
Team Building
Fund Raising
Professional Experience
Founder, Principal, Consultant
Sales and Marketing Agency
1988 - Present
Self-motivated the development and growth of a business model that had
unlimited competition. Created and implemented a vision and strategic plan
to build this model. Executed against the plan. Within 60 days, brought
the business into the market realizing profits and sustained that model for
20 years.
Industry exposure includes banking, telecommunications, travel, industrial
and manufacturing, technology and software, transportation infrastructure
construction, printing and media, businesses and legal services, theatrical
and entertainment.
Work with client partners to build effective, passionate and fully
integrated complex sales and marketing initiatives that deliver results.
Act as a catalyst for action. Bring creativity and innovation to client
partners to help them increase sales, expand markets, create brand and
increase profitability.
Lead identification of critical business issues, strategy, and goal
setting. Design the process for sales acceleration and market penetration.
Present and manage the process insuring that company becomes and remains
sales focused and market driven. Have significantly increased sales for
clients, promoted and propelled two books to the best seller list and has
been credited with keeping businesses in business.
Superior, strong public speaking skills; has been designing, developing,
and facilitating corporate training programs on strategic planning, sales
and selling processes, market expansion and new market development and
organizational optimization for corporations worldwide for over 15 years.
Bizgal Auctioneer Agency 2007 -
Present
Professional Fundraising Auctioneer
Principal Auctioneer for Bizgal. Works with non-profits, arts and culture
institutes, social services and cause related organizations to generate
revenue, increase visibility and expand community of donors.
Live Auctioneer for galas, annual events and intense revenue generating
initiatives. Provides expert and innovative fund-raising consulting
services to maximize the revenue generating capacity at charity events.
Effective with a wide range of audiences, demonstrates conviction and
passion and uses ability to tap deep network of relationships to plan,
execute, and implement creative aggressive fundraising and marketing
campaigns to achieve measurable results beyond the client's expectations.
Marketing Director (retained), Consulting Company
1996 - 2001
Guided the company's overall brand development and integrated marketing
efforts; launched two best selling books and extended product offerings, re-
designed and implemented brand identity for Pecos River Learning Centers
following its acquisition by Aon Corporation, led cross-functional team
charged with internal and external communications for the business
including planning and budgeting, creation of advertising and support
materials, product development and product design, selected and managed
outside vendors, implemented and managed company's national, sometimes
global, internal communications.
Instructor, College Level 1988
- 1996
Faculty member teaching; Business, Management, Entrepreneurship, Marketing,
Communications, and
Leadership.
Sales/Marketing Specialist, Television Station,
1987
Responsible for the development, marketing and implementation of Vendor
Sales Program to increase and sustain long-term sales revenues.
Prior Experience
. Producer/Director, Account Manager
. Cable Television Consultant
. Radio Station Manager
Education
Masters of Business Administration, 1987, University of St. Thomas
BA, Speech/Communications, 1978, University of Minnesota
International Summer School, 1977, University of Oslo, Norway
Certifications
. Professional Auctioneer, award "best all-around lady auctioneer."
. Revenue Storm, Inc.; Market Alignment, Revenue Storming-Demand
Creation.
. Holden International; Power Base Selling, Team Account Planning and
Coaching for Impact.
. The Pecos River Division of Aon Consulting, and their comprehensive
Change Architecture Process including: Changing the Game , Playing to
Win , Let GO and the Total Quality Process.
. The Lebow Company - Heroic Environments facilitating the Shared Values
Process , and Leadership Management, Inc., Effective Personal
Leadership facilitation and application processes.
Publications
10 Minute Marketing, 1993, Devine Multi-Media Publications
"You're in Business", monthly business column, The Minnesota Women's Press
Partial Client List
AIG Citibank Chase Manhattan
Honeywell General Mills Swiss Re
Aon Winstar Reliastar
Harmon Glass Guidant Edward Kraemer & Sons
The Saint Paul Companies Lawson-Mardon Navitaire
Leviton Manufacturing Westbrook Engineering Universal Cooperatives
Ruttger's Bay Lake Lodge Syncor International Cooperative Printing
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