Sales Management

Career Profile

Strategic and visionary financial services executive with more than 25

years of experience in banking, securities and some exposure to insurance

at leading international financial institutions who understands the value

of honesty, accountability and trust in a business environment. Credit

trained at a blue-chip globally recognized program. Wide experience

building both wholesale banking and institutional and retail securities

sales teams and building organizations from the ground up with the ability

to lead, direct and manage both people and operations.

Capable of identifying opportunities, developing strategic objectives that

accommodate current and future organizational needs, setting clear

objectives and measuring achievement over time. Demonstrated ability to

think strategically and act tactically while being able to get others to

buy into his ideas, concepts, and values while building and maintaining a

positive, productive and enterprising environment. Consistently raises the

bar by implementing new initiatives while preserving the basic values of

integrity, openness, customer service, and results.

Very strong negotiation, technical, and interpersonal skills. Sound

leadership skills and demonstrable change management and corporate vision

communication skills. Able to hit the ground running with ideas and be

receptive of the ideas of others. Well versed in operating in complex and

difficult regulatory environments and exceeding at meeting new/incremental

regulatory standards within very tight time schedules. Recognized as a

quick learner, team player, and an "idea person" who challenges traditional

ways of conducting business and is willing to take calculated risks.

Demonstrates the highest standards of professionalism and able to step into

turnaround situations in a successful way. Fully bilingual in Spanish and

English.

Licenses

General Securities: Registered Representative (Series 7),

Municipal Securities Principal (Series 53),

General Securities Principal (Series 24).

Majors Accomplishments

. Negotiated and repriced a $1.6billion Corporate and Commercial loans

portfolio at Scotiabank that increased gross interest income by $10MM

. Hired a team of cash management services professionals that became

recognized as a leader in the industry and was poised to double fee

income from less than $500M to $1.3MM and grow deposits by 30%, all

within 18 months.

. Developed, implemented and executed a three year business plan at

Scotiabank for the creation of a Treasury Department. Accomplished all

objectives including: the diversification of liquidity sources reducing

reliance on parent company funding by more than $700MM and reducing costs

by $2MM making the bank a self funded one; the creation of an investment

portfolio that grew gross income contribution from less than $500M to

$11MM in three years.

. At Santander Securities, developed the capabilities of the firm for the

sale and delivery of emerging markets fixed income product to local

customers resulting in an increase in gross revenue of $1MM.

. At Santander Securities, set up the entire legal, regulatory and

operational infrastructure for the creation of a tax-exempt, fixed income

mutual fund that generated $5MM in commissions to the firm at issuance

and $1MM in recurrent income. Also successfully negotiated the purchase

of the Mercury Puerto Rico Tax Exempt Fund from Merrill Lynch

representing an immediate increase in fee income of $1MM.

. At BBVA Securities turned around a losing operation into a profitable by

hiring 15 Financial Consultants and growing assets under management form

$80MM to $400MM in four years. Total gross sales (Retail and

Institutional) reached $5MM and net earnings reached $1MM in a four year

period

. At Chase Securities took over an asset management operation and grew

assets under management from $75MM to a peak of $500MM in less than three

years generating incremental income of more than $1MM.

Professional Experience

Scotiabank de Puerto Rico San Juan, PR 2005 - 2010

Senior Vice-President, Treasurer, and Head Corporate & Commercial Banking

2008 - 2010

Accountable for the Bank's Treasury, Corporate and Commercial Banking

operations. Designed, implemented and managed strategies to meet the Bank's

Treasury, Corporate and Commercial Banking volume, growth and net income

objectives while maintaining adequate credit quality of the loan portfolio.

Member of the Bank's Board of Directors Credit Committee.

Senior Vice-President and Treasurer

2005 - 2008

Accountable for the Bank's Treasury operations, investment portfolio and

foreign exchange management. Designed and implemented strategies for the

control interest rates, liquidity and investment risks in order to achieve

optimum profitability for the bank within established procedures and

guidelines. Member of the Bank's Asset and Liability Management Committee

(ALCO)

BBVA Securities of Puerto Rico San Juan, PR 2001-2005

President & Chief Executive Officer

Created new capabilities in investment banking, trading, institutional

sales and asset management. Developed and implemented annual sales plans,

and proactively managed sales force in order to achieve profit goals.

Cultivated relationships for cross-sale opportunities with the bank.

Provided leadership for integration with the country's other divisions.

President of Board of Directors.

Santander Securities of Puerto Rico San Juan, PR 1998 - 2001

Senior Vice President, and Head Capital Markets &Trading

1998 - 2001

Manage interest rate exposure of the firm and origination of fixed income

product. Maintain strong interaction with financial consultants to make

sure they had the appropriate product mix, create new products, and deliver

them in a well supported manner. Provided training to new and experienced

staff. Provided sales coverage to institutional customers. Member of

firm's Management and Underwriting committee.

Senior Vice President and Chief Operating Officer, Santander Asset

Management 2000 - 2001

Overall responsibilities for implementing business plan of the firm. In

charge of all organizational and administrative functions including

management controls, compliance issues and relationship with regulators,

third party providers and parent company. Director of the Mercury Puerto

Rico Tax-Exempt Fund.

Chase Manhattan Bank - Puerto Rico San Juan, PR 1982 - 1998

Vice President & General Manager, Chase Securities (PR), Inc.

1990 - 1998

Design, and implement overall business strategy of the firm. Developed

periodic goals, and monitored achievement of plan revenue. Cultivated

relationship with the bank for cross-sale opportunities. Business areas

included asset management, institutional sales, investment banking, trading

of securities and risk management.

Vice President, Chase Manhattan Bank Treasury

1986 - 1990

Assistant Manager/Corporate Banking, Pfizer International Bank

1985 - 1986

Assistant Treasurer, Chase Manhattan Bank Multinational Corporate Division

1983 - 1985

Credit Trainee, Chase Manhattan Bank Western Hemisphere Credit Training

Center 1982 - 1983

Education

Masters in Business Bachelors in Business

Administration Administration

University of Massachusetts at University of Puerto Rico

Amherst

Continuous Education

Full immersion in Formal Leadership and Coaching Development

Programs

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