Sales Manager

William D. Moore

**** ******* *********, ********, ** 92009

C 760-***-****, abhtda@r.postjobfree.com

PROFILE

EVP, VP Sales, Director of Business Development

Produces bottom-line results; P&L; expanding marketshare, developing key-

accounts

West Point graduate and senior-level executive with extensive background

delivering cost-effective, needs-based solutions that drive unprecedented

bottom-line results. Experienced in leveraging a unique combination of

business acumen, technical competence, and entrepreneurial spirit to drive

high profits through a period of explosive growth. Excels at identifying

client needs, developing solutions, and monetizing offerings. Equally

strong in business process engineering, lean manufacturing processes,

contract negotiations, international sourcing and sales.

Skilled in Team Building and Leadership

Experienced in Contract Negotiations

Highly knowledgeable about Client Needs Assessment and Solution Development

Expert in P&L Analysis, Management, and Producing Bottom Line Results

Able to Develop Effective Sales Strategies

Strong at Sales Force Development

Capable of International Revenue Production

Proficient with Global Sourcing

EXPERIENCE

Vinturi, Inc., Carlsbad, CA 2009-

2010

Consumer goods product company and market leader in the wine aeration

segment. $23-million revenues.

Vice President - Operations

Reported to the CEO. Responsible for all aspects of running the company

from accounting to purchasing to sales management. Negotiated contracts

with distributors and suppliers. Forecasted sales to determine inventory

requirements. Reduced costs to increase bottom-line profitability. Worked

with suppliers to establish 3PM goals and performance expectations. Sourced

new suppliers to assure that business needs were met.

Upon hire, discovered no SOP's or operational procedures existed; Result:

Compiled comprehensive operational plan, documented all processes, and

streamlined the operations function of the company.

Key account indicated need for "point-of-purchase" materials for their

retail stores within limited space requirements; Result: Created display

that illustrated product utilization; account revenues increased 3X's.

Wrote Strategic Inventory Plan to assure product availability during period

of explosive growth; Result: Revenues grow from $6-million to $23-million

in 1 year with 65% Gross Margin.

Negotiated cost reductions with raw material suppliers; Result: $1.6-

million savings for the company.

Worked with distributors and sales reps to forecast future demand; Result:

Assured product availability.

Re-organized the Sales Department; Result: Maintained 100% customer

satisfaction.

Major customer reported a conflict with an influential person within our

company; Result: Utilized interpersonal skills to resolve the conflict.

Renegotiated exclusive contracts with "Top 9" distributors; Result:

Substantially reduced product access and availability to our competitors;

enhanced our marketshare.

Sourced new markets in Asia, Australia and New Zealand; Result: Increased

sales $1.5-million in 8 mos.

Worked in concert with inventor, engineering and industrial designer;

Result: Developed a plan to keep product development on schedule.

Coordinated with supplier regarding the manufacturability of a newly

invented product; Result: Ensured and refined manufacturability.

Transformed packaging to world-class, overseas-sourced packaging by

personally contributing to packaging development; Result: Reduced costs 20%-

plus.

Focused on developing revenues while simultaneously increasing global

marketshare; Result: Established relations for Europe, Latin America;

established warehouses in Amsterdam and Brazil.

Moore, William D. C 760-***-****

Page 2

Impact Manufacturing, Inc., Lake Forest, CA

1998-2009

Custom packaging brokerage company specializing in unique high-quality cost-

effective packaging for international customer base. $7-million revenues.

Vice President of Sales, 2000-2004, 2007-2009

President, 2004-2007

Operations Manager, 1998-2000

Initially responsible for all aspects of operations. Promoted to VP Sales,

and ultimately worked as interim President for 3 years before returning to

sales to advance revenues, marketshare and profitability. Managed

operations with full P&L responsibilities. Incorporated Lean manufacturing

practices.

Focused on developing major key accounts to assure long-term company

growth; Result: Won major key accounts with Hasbro, Jabra, Belkin, Avery

Dennison, and others.

Lost 3 major accounts on a Friday; CEO quit on Monday; I:

Result #1: Saved the company following the devastating loss of these 3

major clients, and

Result #2: Transitioned company from a commodity driven to a boutique

packaging company.

Honed personal sales and business development skills; Result: Personally

produced $6-million of $7-million of total company revenues.

Developed an extraordinarily productive work atmosphere through positive

leadership; Result: Maintained 100% employee retention.

Sourced, located and qualified new product suppliers; Result: Assured cost

effectiveness, quality for products to be delivered on time, within budget.

Assessed customer demands to match those of specific manufacturing

processes; Result: Delivered cost-effective solutions for clients.

Zellerbach,Inc. 1992-

1998

$1-billion subsidiary of Mead Paper Company. International distributor of

paper, jan-san supplies, packaging.

Custom Packaging Sales Manager, 1994-1998

Sales Representative, 1992-1994

Reported to the Regional Vice President of Sales.

Recognized the potential in the marketplace for more technical solutions

for clients; Result: Promoted to Custom Packaging Sales Manager in less

than 2 years.

Established and executed a "custom packaging" program where none had

previously existed; Result: Generated $30-million in revenues with a 30%

ROI.

Traveled to major metro markets to train regional sales staff on new

"custom packaging" program; Result: Company offered a national footprint on

custom packaging for national and regional accounts.

Approached major "key" accounts and conducted a "needs assessment;" Result:

Won accounts with Toshiba, Qualcomm, Jabra and Packard Bell.

Provided leadership to a team of technical specialists; Result: Produced

bottom-line results that exceeded the company's expectations.

MILITARY SERVICE

United States Army

Bronze Star for Service in Iraq

Two (2) Army Commendation Medals

EDUCATION

United States Military Academy at West Point

Bachelor of Science degree, Chemistry

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